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CITY

Rupert

Idaho · 6,460 residents (2025 est.) · 2.059 sq mi
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Part of the Burley micropolitan area
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Notable rankings
#341Youngest by median ageof 6,82629.5
The short version

Rupert has notably lower household income than the US average, with a median household income of $54,741. Population has held roughly steady since 2000. 9% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than tripled since 2000, reaching $205,200. At a median age of 29.5, residents skew younger than the country as a whole. Households here earn about 30% less than the Idaho median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 29.5
US median: 38.9
Less educated
9% hold a bachelor's degree
US average: 36%
Less affordable
home values up 93%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
6,190
+10%since 2000
from 5,645 in 2000
1990 – 2025
Population density
3,006 / sq mi
+10%since 2000
from 2,742 / sq mi in 2000
US average: 281
Median age
29.5
−7%since 2000
from 31.7 in 2000
US average: 38.9

PEP 2025 EST:6,460 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
5K5K6K6K6K1990201020202024Rupert
20246K
1990201020202024
Section 02

Income & economy

Median household income
$54,741
+20%inflation adjusted, since 2000
from $25,105 in 2000
US average: $82,259
1990 – 2024
Per capita income
$27,062
+121%since 2000
from $12,253 in 2000
US average: $44,673
Households earning $100K+
37.3%
+30.1 ptssince 2009
from 7.3% in 2009
US average: 53.3%
Poverty rate
19.4%
−2.1 ptssince 2000
from 21.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.456
+45%since 2010
from 0.315 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.4%
US avg: 9.9%
Agriculture, forestry, fishing9.9%
US avg: 1.6%
Construction9.5%
US avg: 1.2%
Information8.8%
US avg: 10.8%
Finance & insurance5.8%
US avg: 5.9%
Transportation & warehousing4.6%
US avg: 2.2%
Professional, scientific, technical4.5%
US avg: 5.1%
Wholesale trade4.2%
US avg: 6.9%
Other services3.2%
US avg: 6.7%
Education & health services1.3%
US avg: 0.9%
Arts, entertainment, food1.3%
US avg: 1.9%
Public administration1.2%
US avg: 4.8%
Manufacturing0.3%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$205,200
+93%inflation adjusted, since 2000
from $58,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$856
+29%inflation adjusted, since 2000
from $364 in 2000
US average: $1,442
Owner-occupied
63.7%
−6.6 ptssince 2000
from 70.3% in 2000
36.3% rent
Vacancy rate
4.0%
−9.3 ptssince 2009
from 13.4% in 2009
US average: 10.0%
Owner cost-burdened
27.9%
+1.5 ptssince 2009
from 26.4% in 2009
US average: 22.9%
Renter cost-burdened
47.0%
+20.0 ptssince 2009
from 27.0% in 2009
US average: 47.4%
Afford Score
3.7
+61%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
51
RELATED:See current rent listings in Rupert on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic62.3%(3,515)
Black0.3%(16)
Hispanic / Latino35.4%(1,998)
Asian0.3%(18)
Other0%
Diversity Score58.6%(3,307)
2024
White, non-Hispanic46%(2,850)
Black0%(0)
Hispanic / Latino52.3%(3,236)
Asian0.5%(31)
Other1.2%(73)
Diversity Score64.3%(3,981)
Diversity Score
64
+10%since 2000
from 59 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
9.1%
+1.7 ptssince 2000
from 7.4% in 2000
US average: 35.6%
High school or higher
80.4%
+15.1 ptssince 2000
from 65.3% in 2000
US average: 89.6%
Graduate degree
3.0%
−0.2 ptssince 2000
from 3.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
15.9 min
+59%since 2000
from 10.0 min in 2000
US average: 26.5
Drive alone to work
80.3%
−1.8 ptssince 2009
from 82.1% in 2009
US average: 68.9%
Carpooled to work
11.3%
−0.5 ptssince 2009
from 11.8% in 2009
US average: 8.5%
Public transit
0.1%
+0.1 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
4.5%
+1.0 ptssince 2009
from 3.5% in 2009
US average: 15.0%
Walked to work
0.9%
+0.9 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
11.3%
+3.5 ptssince 2009
from 7.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.7%
−4.7 ptssince 2011
from 10.4% in 2011
US average: 5.2%
Labor force participation
68.3%
+3.5 ptssince 2011
from 64.7% in 2011
US average: 63.5%
Self-employed
11.3%
−2.9 ptssince 2009
from 14.2% in 2009
US average: 13.1%
Management & professional
21.5%
−25.4 ptssince 2009
from 46.9% in 2009
US average: 42.5%
Section 08

People & community

Male
51.3%
+2.0 ptssince 2009
from 49.2% in 2009
Female
48.7%
−2.0 ptssince 2009
from 50.8% in 2009
Foreign born
15.3%
+4.9 ptssince 2009
from 10.4% in 2009
US average: 14.1%
Veterans
6.3%
−42.0 ptssince 2009
from 48.3% in 2009
US average: 6.2%
With a disability
11.9%
−2.0 ptssince 2012
from 13.9% in 2012
US average: 13.3%
Uninsured
9.6%
−63.9 ptssince 2013
from 73.5% in 2013
US average: 8.4%
Broadband at home
87.7%
+17.6 ptssince 2017
from 70.1% in 2017
US average: 91.0%
English only at home
65.2%
+1.8 ptssince 2016
from 63.3% in 2016
US average: 77.7%
Spanish at home
34.5%
−2.1 ptssince 2016
from 36.5% in 2016
US average: 13.6%
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Compare Rupert to nearby cities

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Home value$231,300+13%
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RUPERT VS
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RUPERT VS
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RUPERT VS
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Population58,771+810%
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Frequently asked

How many people live in Rupert, Idaho?

Rupert, Idaho has about 6,190 residents according to the 2024 American Community Survey.

What is the median household income in Rupert, Idaho?

The typical household in Rupert, Idaho earns about $54,741 a year. Half of households make more than that, and half make less.

Is Rupert, Idaho expensive?

In Rupert, Idaho, the median home is worth about $205,200, and the typical rent is about $856 a month.

How educated are people in Rupert, Idaho?

About 9.1% of adults age 25 and over in Rupert, Idaho hold a bachelor's degree or higher.

What is the poverty rate in Rupert, Idaho?

About 19.4% of people in Rupert, Idaho live below the federal poverty line.

Has Rupert, Idaho grown since 1990?

Yes, Rupert, Idaho has grown since 1990. The population has added about 735 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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