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CITY · 2020 ACS

Rupert

Idaho · 6,082 residents · 2.059 sq mi
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The short version

Rupert has notably lower household income than the US average, with a median household income of $41,618. Population has held roughly steady since 2000. 9% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $123,300. At a median age of 32.7, residents skew younger than the country as a whole. Households here earn about 29% less than the Idaho median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 32.7
US median: 38.8
Less educated
9% hold a bachelor's degree
US average: 33%
Less affordable
home values up 40%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
6,082
+8%since 2000
from 5,645 in 2000
1990 – 2025
Population density
2,954 / sq mi
+8%since 2000
from 2,742 / sq mi in 2000
US average: 280
Median age
32.7
+3%since 2000
from 31.7 in 2000
US average: 38.8
Population, 1990 – 2024
5K5K6K6K6K1990201020202024Rupert
20246K
1990201020202024
Section 02

Income & economy

Median household income
$41,618
+10%inflation adjusted, since 2000
from $25,105 in 2000
US average: $66,278
1990 – 2024
Per capita income
$17,859
+46%since 2000
from $12,253 in 2000
US average: $35,364
Households earning $100K+
20.0%
+12.7 ptssince 2009
from 7.3% in 2009
US average: 43.9%
Poverty rate
27.9%
+6.4 ptssince 2000
from 21.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade17%
US avg: 10%
Agriculture, forestry, fishing13.8%
US avg: 1.7%
Construction13.8%
US avg: 1.2%
Information13.4%
US avg: 11.1%
Finance & insurance4.7%
US avg: 5.5%
Professional, scientific, technical4%
US avg: 4.7%
Transportation & warehousing3.5%
US avg: 2.5%
Wholesale trade3.3%
US avg: 6.7%
Other services2.2%
US avg: 6.6%
Arts, entertainment, food1.1%
US avg: 2%
Education & health services0.6%
US avg: 0.8%
Public administration0.6%
US avg: 4.7%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$123,300
+40%inflation adjusted, since 2000
from $58,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$797
+46%inflation adjusted, since 2000
from $364 in 2000
US average: $1,124
Owner-occupied
63.7%
−6.6 ptssince 2000
from 70.3% in 2000
36.3% rent
Afford Score
3.0
+27%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Rupert on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic62.3%(3,515)
Black0.3%(16)
Hispanic / Latino35.4%(1,998)
Asian0.3%(18)
Other0%
Diversity Score58.6%(3,307)
2020
White, non-Hispanic49%(2,981)
Black0.1%(8)
Hispanic / Latino47.2%(2,869)
Asian0.2%(13)
Other2%(120)
Diversity Score65.3%(3,974)
Diversity Score
65
+12%since 2000
from 59 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
9.4%
+2.0 ptssince 2000
from 7.4% in 2000
US average: 32.9%
High school or higher
78.3%
+13.0 ptssince 2000
from 65.3% in 2000
US average: 88.5%
Graduate degree
3.8%
+0.6 ptssince 2000
from 3.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
17.9 min
+79%since 2000
from 10.0 min in 2000
US average: 26.9
Drive alone to work
82.1%
−0.1 ptssince 2009
from 82.1% in 2009
US average: 75.1%
No vehicle available
1.7%
−6.1 ptssince 2009
from 7.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.1%
−8.2 ptssince 2011
from 10.4% in 2011
US average: 5.4%
Labor force participation
63.8%
−0.9 ptssince 2011
from 64.7% in 2011
US average: 63.4%
Management & professional
16.3%
−30.5 ptssince 2009
from 46.9% in 2009
US average: 39.3%
Section 08

People & community

Male
52.4%
+3.2 ptssince 2009
from 49.2% in 2009
Female
47.6%
−3.2 ptssince 2009
from 50.8% in 2009
Foreign born
16.0%
+5.7 ptssince 2009
from 10.4% in 2009
US average: 13.5%
Uninsured
20.8%
−52.7 ptssince 2013
from 73.5% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Rupert to nearby cities

RUPERT VS
Burley
Income$67,468+62%
Home value$231,300+88%
Population12,409+92%
SEE FULL COMPARISON →
RUPERT VS
Twin Falls
Income$61,205+47%
Home value$321,300+161%
Population56,216+770%
SEE FULL COMPARISON →
RUPERT VS
Jerome
Income$66,894+61%
Home value$225,400+83%
Population13,731+113%
SEE FULL COMPARISON →
RUPERT VS
Pocatello
Income$60,418+45%
Home value$271,000+120%
Population58,771+810%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rupert, Idaho?

Rupert, Idaho has about 6,082 residents according to the 2020 American Community Survey.

What is the median household income in Rupert, Idaho?

The typical household in Rupert, Idaho earns about $41,618 a year. Half of households make more than that, and half make less.

Is Rupert, Idaho expensive?

In Rupert, Idaho, the median home is worth about $123,300, and the typical rent is about $797 a month.

How educated are people in Rupert, Idaho?

About 9.4% of adults age 25 and over in Rupert, Idaho hold a bachelor's degree or higher.

What is the poverty rate in Rupert, Idaho?

About 27.9% of people in Rupert, Idaho live below the federal poverty line.

Has Rupert, Idaho grown since 1990?

Yes, Rupert, Idaho has grown since 1990. The population has added about 627 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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