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CITY · 2020 ACS

Waunakee

Wisconsin · 14,879 residents · 7.337 sq mi
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The short version

Waunakee is significantly wealthier than the US average, with a median household income of $114,983. The city has grown rapidly, with population up 65% since 2000. 57% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $358,100. Poverty is rare here, at 5.0% of residents. Households here earn about 82% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 39.6
US median: 38.8
More educated
57% hold a bachelor's degree
US average: 33%
Less affordable
home values up 36%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
14,879
+65%since 2000
from 8,995 in 2000
1990 – 2025
Population density
2,028 / sq mi
+65%since 2000
from 1,226 / sq mi in 2000
US average: 280
Median age
39.6
+14%since 2000
from 34.6 in 2000
US average: 38.8
Population, 1990 – 2024
5K8K11K14K17K1990201020202024Waunakee
202416K
1990201020202024
Section 02

Income & economy

Median household income
$114,983
+29%inflation adjusted, since 2000
from $59,225 in 2000
US average: $66,278
1990 – 2024
Per capita income
$49,549
+91%since 2000
from $25,952 in 2000
US average: $35,364
Households earning $100K+
67.2%
+15.8 ptssince 2009
from 51.4% in 2009
US average: 43.9%
Poverty rate
5.0%
+3.2 ptssince 2000
from 1.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade9.6%
US avg: 10%
Other services9.4%
US avg: 6.6%
Public administration7.7%
US avg: 4.7%
Information7.2%
US avg: 11.1%
Wholesale trade5.5%
US avg: 6.7%
Arts, entertainment, food4.6%
US avg: 2%
Finance & insurance3.7%
US avg: 5.5%
Transportation & warehousing2.9%
US avg: 2.5%
Professional, scientific, technical2.4%
US avg: 4.7%
Education & health services1.2%
US avg: 0.8%
Agriculture, forestry, fishing0.7%
US avg: 1.7%
Construction0.7%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$358,100
+36%inflation adjusted, since 2000
from $175,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,022
−5%inflation adjusted, since 2000
from $715 in 2000
US average: $1,124
Owner-occupied
78.2%
+11.9 ptssince 2000
from 66.3% in 2000
21.8% rent
Afford Score
3.1
+5%since 2000
from 3.0 in 2000
1990 – 2024
RELATED:See current rent listings in Waunakee on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(8,769)
Black0.3%(31)
Hispanic / Latino1%(86)
Asian0.5%(46)
Other0%
Diversity Score4.5%(405)
2020
White, non-Hispanic87.7%(13,048)
Black1.3%(186)
Hispanic / Latino4%(595)
Asian2.7%(395)
Other1.4%(210)
Diversity Score22.5%(3,347)
Diversity Score
22
+399%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
57.2%
+24.9 ptssince 2000
from 32.3% in 2000
US average: 32.9%
High school or higher
98.6%
+6.4 ptssince 2000
from 92.2% in 2000
US average: 88.5%
Graduate degree
18.0%
+10.3 ptssince 2000
from 7.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
23.0 min
+99%since 2000
from 11.6 min in 2000
US average: 26.9
Drive alone to work
81.0%
−2.5 ptssince 2009
from 83.5% in 2009
US average: 75.1%
No vehicle available
5.0%
Unchangedsince 2009
from 5.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.6%
−1.5 ptssince 2011
from 3.1% in 2011
US average: 5.4%
Labor force participation
71.4%
−3.4 ptssince 2011
from 74.8% in 2011
US average: 63.4%
Management & professional
63.8%
−8.2 ptssince 2009
from 72.0% in 2009
US average: 39.3%
Section 08

People & community

Male
51.2%
+4.0 ptssince 2009
from 47.2% in 2009
Female
48.8%
−4.0 ptssince 2009
from 52.8% in 2009
Foreign born
3.9%
+0.9 ptssince 2009
from 3.0% in 2009
US average: 13.5%
Uninsured
2.0%
−94.7 ptssince 2013
from 96.7% in 2013
US average: 8.8%
Drill deeper

Places similar to Waunakee

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Pop 19,291
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Pop 18,953
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Places similar to Waunakee
Head to head

Compare Waunakee to nearby cities

WAUNAKEE VS
DeForest
Income$106,419−7%
Home value$359,600same
Population13,094−20%
SEE FULL COMPARISON →
WAUNAKEE VS
Middleton
Income$89,524−22%
Home value$484,200+35%
Population23,115+41%
SEE FULL COMPARISON →
WAUNAKEE VS
Madison
Income$78,050−32%
Home value$372,900+4%
Population286,233+1644%
SEE FULL COMPARISON →
WAUNAKEE VS
Windsor
Income$120,048+4%
Home value$425,600+19%
Population10,085−39%
SEE FULL COMPARISON →
Frequently asked

How many people live in Waunakee, Wisconsin?

Waunakee, Wisconsin has about 14,879 residents according to the 2020 American Community Survey.

What is the median household income in Waunakee, Wisconsin?

The typical household in Waunakee, Wisconsin earns about $114,983 a year. Half of households make more than that, and half make less.

Is Waunakee, Wisconsin expensive?

In Waunakee, Wisconsin, the median home is worth about $358,100, and the typical rent is about $1,022 a month.

How educated are people in Waunakee, Wisconsin?

About 57.2% of adults age 25 and over in Waunakee, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Waunakee, Wisconsin?

About 5.0% of people in Waunakee, Wisconsin live below the federal poverty line.

Has Waunakee, Wisconsin grown since 1990?

Yes, Waunakee, Wisconsin has grown since 1990. The population has added about 8,982 residents, a change of about 152 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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