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CITY

Vernon

Wisconsin · 7,464 residents (2025 est.) · 29.98 sq mi
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Notable rankings
#111Highest homeownership rateof 6,82395.7%#259Lowest unemploymentof 6,8261.4%
The short version

Vernon is significantly wealthier than the US average, with a median household income of $120,000. Population has held roughly steady since 2023. Median home value is $434,700. With a median age of 49.4, the population is older than the US median of 38.9. Poverty is rare here, at 3.0% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 49.4
US median: 38.9
More educated
43% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
7,481
Unchangedsince 2023
from 7,470 in 2023
2021 – 2025
Population density
250 / sq mi
Unchangedsince 2023
from 249 / sq mi in 2023
US average: 281
Median age
49.4
−1%since 2023
from 49.7 in 2023
US average: 38.9

PEP 2025 EST:7,464 residents (Census Bureau Vintage 2025, released March 2026)

Population, 2021 – 2024
7K7K7K7K7K20212024Vernon
20247K
20212024
Section 02

Income & economy

Median household income
$120,000
−4%inflation adjusted, since 2023
from $121,401 in 2023
US average: $82,259
2021 – 2024
Per capita income
$55,085
Unchangedsince 2023
from $54,962 in 2023
US average: $44,673
Households earning $100K+
73.2%
+0.1 ptssince 2023
from 73.1% in 2023
US average: 53.3%
Poverty rate
3.0%
+0.7 ptssince 2023
from 2.3% in 2023
US average: 12.5%
Income inequality (Gini)
0.376
+6%since 2023
from 0.356 in 2023
US average: 0.476
Workforce by industry, 2024
Retail trade16.9%
US avg: 9.9%
Other services12%
US avg: 6.7%
Public administration10.9%
US avg: 4.8%
Information8.7%
US avg: 10.8%
Wholesale trade8.1%
US avg: 6.9%
Finance & insurance7.5%
US avg: 5.9%
Professional, scientific, technical6.6%
US avg: 5.1%
Transportation & warehousing2%
US avg: 2.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.8%
US avg: 0.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$434,700
+2%inflation adjusted, since 2023
from $412,600 in 2023
US average: $376,019
2021 – 2024
Median gross rent
$1,125
−6%inflation adjusted, since 2023
from $1,159 in 2023
US average: $1,442
Owner-occupied
95.7%
−0.8 ptssince 2023
from 96.5% in 2023
4.3% rent
Vacancy rate
3.0%
+0.8 ptssince 2023
from 2.2% in 2023
US average: 10.0%
Owner cost-burdened
17.6%
−0.1 ptssince 2023
from 17.7% in 2023
US average: 22.9%
Renter cost-burdened
20.3%
−8.9 ptssince 2023
from 29.2% in 2023
US average: 47.4%
Afford Score
3.6
+7%since 2023
from 3.4 in 2023
2021 – 2024
RELATED:See current rent listings in Vernon on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic91.2%(6,814)
Black1.1%(85)
Hispanic / Latino3%(226)
Asian0.2%(16)
Other4.4%(329)
Diversity Score20.6%(1,540)
2024
White, non-Hispanic87.9%(6,574)
Black1.9%(139)
Hispanic / Latino5.5%(411)
Asian0.1%(10)
Other4.6%(347)
Diversity Score27.8%(2,078)
Diversity Score
28
+35%since 2023
from 21 in 2023
2021 – 2024
Section 05

Education

Bachelor's degree or higher
42.9%
+1.5 ptssince 2023
from 41.5% in 2023
US average: 35.6%
High school or higher
98.4%
−0.1 ptssince 2023
from 98.5% in 2023
US average: 89.6%
Graduate degree
9.2%
+0.4 ptssince 2023
from 8.7% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
29.8 min
+6%since 2023
from 28.2 min in 2023
US average: 26.5
Drive alone to work
80.3%
−1.4 ptssince 2023
from 81.7% in 2023
US average: 68.9%
Carpooled to work
4.6%
+1.2 ptssince 2023
from 3.4% in 2023
US average: 8.5%
Public transit
0.2%
Unchangedsince 2023
from 0.2% in 2023
US average: 3.2%
Worked from home
14.9%
+0.3 ptssince 2023
from 14.6% in 2023
US average: 15.0%
Walked to work
0.0%
−0.1 ptssince 2023
from 0.1% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.4%
+0.1 ptssince 2023
from 1.3% in 2023
US average: 5.2%
Labor force participation
60.0%
−2.0 ptssince 2023
from 62.0% in 2023
US average: 63.5%
Self-employed
10.6%
+2.0 ptssince 2023
from 8.6% in 2023
US average: 13.1%
Management & professional
50.3%
+3.4 ptssince 2023
from 46.9% in 2023
US average: 42.5%
Section 08

People & community

Male
48.3%
−1.8 ptssince 2023
from 50.0% in 2023
Female
51.7%
+1.8 ptssince 2023
from 50.0% in 2023
Foreign born
1.2%
+0.4 ptssince 2023
from 0.8% in 2023
US average: 14.1%
Veterans
9.7%
−0.6 ptssince 2023
from 10.3% in 2023
US average: 6.2%
With a disability
10.0%
Unchangedsince 2023
from 10.0% in 2023
US average: 13.3%
Uninsured
1.2%
Unchangedsince 2023
from 1.2% in 2023
US average: 8.4%
Broadband at home
91.9%
−0.1 ptssince 2023
from 92.0% in 2023
US average: 91.0%
English only at home
97.6%
+0.6 ptssince 2023
from 97.0% in 2023
US average: 77.7%
Spanish at home
1.6%
−0.2 ptssince 2023
from 1.8% in 2023
US average: 13.6%
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Frequently asked

How many people live in Vernon, Wisconsin?

Vernon, Wisconsin has about 7,481 residents according to the 2024 American Community Survey.

What is the median household income in Vernon, Wisconsin?

The typical household in Vernon, Wisconsin earns about $120,000 a year. Half of households make more than that, and half make less.

Is Vernon, Wisconsin expensive?

In Vernon, Wisconsin, the median home is worth about $434,700, and the typical rent is about $1,125 a month.

How educated are people in Vernon, Wisconsin?

About 42.9% of adults age 25 and over in Vernon, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Vernon, Wisconsin?

About 3.0% of people in Vernon, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →