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CITY

Hurley

South Dakota · 391 residents (2025 est.) · 0.616 sq mi
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The short version

Hurley has lower-than-average household income, with a median household income of $73,750. Population has declined 8% since 2000. Median home value has more than doubled since 2000, reaching $111,200.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 37.9
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 26%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
394
−8%since 2000
from 426 in 2000
1990 – 2025
Population density
640 / sq mi
−8%since 2000
from 692 / sq mi in 2000
US average: 281
Median age
37.9
−8%since 2000
from 41.2 in 2000
US average: 38.9

PEP 2025 EST:391 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3473683904124331990201020202024Hurley
2024394
1990201020202024
Section 02

Income & economy

Median household income
$73,750
+15%inflation adjusted, since 2000
from $35,313 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,053
+80%since 2000
from $18,319 in 2000
US average: $44,673
Households earning $100K+
46.2%
+27.3 ptssince 2009
from 18.9% in 2009
US average: 53.3%
Poverty rate
10.7%
+3.5 ptssince 2000
from 7.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.359
−11%since 2010
from 0.404 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade16.4%
US avg: 6.9%
Information13.7%
US avg: 10.8%
Retail trade11%
US avg: 9.9%
Transportation & warehousing9.6%
US avg: 2.2%
Finance & insurance6.8%
US avg: 5.9%
Professional, scientific, technical6.8%
US avg: 5.1%
Other services4.8%
US avg: 6.7%
Public administration4.8%
US avg: 4.8%
Agriculture, forestry, fishing2.1%
US avg: 1.6%
Construction2.1%
US avg: 1.2%
Arts, entertainment, food1.4%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$111,200
+26%inflation adjusted, since 2000
from $48,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$775
−10%inflation adjusted, since 2000
from $475 in 2000
US average: $1,442
Owner-occupied
89.2%
+6.4 ptssince 2000
from 82.9% in 2000
10.8% rent
Vacancy rate
8.7%
−2.7 ptssince 2009
from 11.3% in 2009
US average: 10.0%
Owner cost-burdened
17.7%
+5.0 ptssince 2009
from 12.7% in 2009
US average: 22.9%
Renter cost-burdened
17.6%
−12.8 ptssince 2009
from 30.4% in 2009
US average: 47.4%
Afford Score
1.5
+10%since 2000
from 1.4 in 2000
1990 – 2024
Gentrification Score
63
RELATED:See current rent listings in Hurley on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.5%(424)
Black0%(0)
Hispanic / Latino0.2%(1)
Asian0.2%(1)
Other0%
Diversity Score1.2%(5)
2024
White, non-Hispanic78.4%(309)
Black0%(0)
Hispanic / Latino21.1%(83)
Asian0%(0)
Other0.5%(2)
Diversity Score42.6%(168)
Diversity Score
43
+3539%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.7%
+7.2 ptssince 2000
from 18.5% in 2000
US average: 35.6%
High school or higher
94.9%
+11.0 ptssince 2000
from 83.8% in 2000
US average: 89.6%
Graduate degree
7.1%
+3.4 ptssince 2000
from 3.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.6 min
+42%since 2000
from 19.5 min in 2000
US average: 26.5
Drive alone to work
79.9%
+1.3 ptssince 2009
from 78.6% in 2009
US average: 68.9%
Carpooled to work
0.0%
−4.8 ptssince 2009
from 4.8% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
8.2%
−2.8 ptssince 2009
from 11.0% in 2009
US average: 15.0%
Walked to work
3.1%
−1.6 ptssince 2009
from 4.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.9%
−2.5 ptssince 2009
from 4.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.9%
+3.9 ptssince 2011
from 0.0% in 2011
US average: 5.2%
Labor force participation
61.5%
−3.1 ptssince 2011
from 64.6% in 2011
US average: 63.5%
Self-employed
5.5%
−11.1 ptssince 2009
from 16.6% in 2009
US average: 13.1%
Management & professional
28.1%
−36.8 ptssince 2009
from 64.9% in 2009
US average: 42.5%
Section 08

People & community

Male
54.1%
+5.4 ptssince 2009
from 48.7% in 2009
Female
45.9%
−5.4 ptssince 2009
from 51.3% in 2009
Foreign born
2.5%
+2.3 ptssince 2009
from 0.3% in 2009
US average: 14.1%
Veterans
12.0%
−40.3 ptssince 2009
from 52.2% in 2009
US average: 6.2%
With a disability
12.7%
−1.9 ptssince 2012
from 14.6% in 2012
US average: 13.3%
Uninsured
0.8%
−92.2 ptssince 2013
from 93.0% in 2013
US average: 8.4%
Broadband at home
89.9%
+18.8 ptssince 2017
from 71.1% in 2017
US average: 91.0%
English only at home
94.1%
−4.7 ptssince 2016
from 98.9% in 2016
US average: 77.7%
Spanish at home
5.3%
+4.7 ptssince 2016
from 0.6% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Hurley to nearby cities

HURLEY VS
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Income$120,139+63%
Home value$351,100+216%
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HURLEY VS
Harrisburg
Income$108,724+47%
Home value$312,200+181%
Population10,405+2561%
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HURLEY VS
Sioux Falls
Income$75,970+3%
Home value$292,400+163%
Population213,748+54567%
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HURLEY VS
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Income$67,804−8%
Home value$222,700+100%
Population15,816+3945%
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Frequently asked

How many people live in Hurley, South Dakota?

Hurley, South Dakota has about 394 residents according to the 2024 American Community Survey.

What is the median household income in Hurley, South Dakota?

The typical household in Hurley, South Dakota earns about $73,750 a year. Half of households make more than that, and half make less.

Is Hurley, South Dakota expensive?

In Hurley, South Dakota, the median home is worth about $111,200, and the typical rent is about $775 a month.

How educated are people in Hurley, South Dakota?

About 25.7% of adults age 25 and over in Hurley, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Hurley, South Dakota?

About 10.7% of people in Hurley, South Dakota live below the federal poverty line.

Has Hurley, South Dakota grown since 1990?

Yes, Hurley, South Dakota has grown since 1990. The population has added about 28 residents, a change of about 8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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