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CITY

Willards

Maryland · 1,018 residents (2025 est.) · 1.137 sq mi
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The short version

Willards has roughly average household income, with a median household income of $75,333. Population has grown 36% since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $216,100. The poverty rate of 22.1% is well above the national figure. Households here earn about 27% less than the Maryland median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.3
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Less affordable
home values up 46%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,280
+36%since 2000
from 938 in 2000
1990 – 2025
Population density
1,126 / sq mi
+36%since 2000
from 825 / sq mi in 2000
US average: 281
Median age
40.3
+24%since 2000
from 32.4 in 2000
US average: 38.9

PEP 2025 EST:1,018 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
6668341K1K1K1990201020202024Willards
20241K
1990201020202024
Section 02

Income & economy

Median household income
$75,333
+29%inflation adjusted, since 2000
from $32,059 in 2000
US average: $82,259
1990 – 2024
Per capita income
$28,909
+127%since 2000
from $12,745 in 2000
US average: $44,673
Households earning $100K+
50.4%
+25.1 ptssince 2009
from 25.3% in 2009
US average: 53.3%
Poverty rate
22.1%
+12.2 ptssince 2000
from 9.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.329
−6%since 2010
from 0.350 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade16.4%
US avg: 6.9%
Information9.5%
US avg: 10.8%
Finance & insurance9.2%
US avg: 5.9%
Other services6.2%
US avg: 6.7%
Education & health services4.9%
US avg: 0.9%
Professional, scientific, technical4.2%
US avg: 5.1%
Public administration3.9%
US avg: 4.8%
Retail trade3.7%
US avg: 9.9%
Transportation & warehousing0.7%
US avg: 2.2%
Arts, entertainment, food0.5%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$216,100
+46%inflation adjusted, since 2000
from $81,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,460
+60%inflation adjusted, since 2000
from $502 in 2000
US average: $1,442
Owner-occupied
76.3%
−0.1 ptssince 2000
from 76.4% in 2000
23.7% rent
Vacancy rate
3.3%
−13.2 ptssince 2009
from 16.5% in 2009
US average: 10.0%
Owner cost-burdened
17.5%
−2.9 ptssince 2009
from 20.4% in 2009
US average: 22.9%
Renter cost-burdened
57.3%
−6.5 ptssince 2009
from 63.7% in 2009
US average: 47.4%
Afford Score
2.9
+14%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
41
RELATED:See current rent listings in Willards on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic87.2%(818)
Black6.3%(59)
Hispanic / Latino2.8%(26)
Asian3%(28)
Other0%
Diversity Score27.8%(261)
2024
White, non-Hispanic80.9%(1,036)
Black3.3%(42)
Hispanic / Latino8%(102)
Asian0%(0)
Other7.8%(100)
Diversity Score41.4%(530)
Diversity Score
41
+49%since 2000
from 28 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.8%
+12.6 ptssince 2000
from 4.2% in 2000
US average: 35.6%
High school or higher
90.0%
+17.1 ptssince 2000
from 72.9% in 2000
US average: 89.6%
Graduate degree
4.9%
+3.8 ptssince 2000
from 1.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.3 min
+64%since 2000
from 14.2 min in 2000
US average: 26.5
Drive alone to work
90.8%
+10.2 ptssince 2009
from 80.6% in 2009
US average: 68.9%
Carpooled to work
4.2%
−10.0 ptssince 2009
from 14.2% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
4.9%
+1.1 ptssince 2009
from 3.8% in 2009
US average: 15.0%
Walked to work
0.0%
−0.8 ptssince 2009
from 0.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.8%
+0.9 ptssince 2009
from 1.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
11.0%
+6.4 ptssince 2011
from 4.6% in 2011
US average: 5.2%
Labor force participation
68.0%
−6.5 ptssince 2011
from 74.5% in 2011
US average: 63.5%
Self-employed
13.1%
−0.9 ptssince 2009
from 14.0% in 2009
US average: 13.1%
Management & professional
22.2%
−34.5 ptssince 2009
from 56.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.5%
+0.1 ptssince 2009
from 49.4% in 2009
Female
50.5%
−0.1 ptssince 2009
from 50.6% in 2009
Foreign born
6.4%
+2.2 ptssince 2009
from 4.2% in 2009
US average: 14.1%
Veterans
9.8%
−35.2 ptssince 2009
from 45.0% in 2009
US average: 6.2%
With a disability
11.5%
−3.3 ptssince 2012
from 14.8% in 2012
US average: 13.3%
Uninsured
7.8%
−76.4 ptssince 2013
from 84.2% in 2013
US average: 8.4%
Broadband at home
85.8%
+13.5 ptssince 2017
from 72.3% in 2017
US average: 91.0%
English only at home
92.9%
+0.5 ptssince 2016
from 92.4% in 2016
US average: 77.7%
Spanish at home
4.4%
−2.5 ptssince 2016
from 6.9% in 2016
US average: 13.6%
Drill deeper

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Compare Willards to nearby cities

WILLARDS VS
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Income$91,824+22%
Home value$380,100+76%
Population12,351+1113%
SEE FULL COMPARISON →
WILLARDS VS
Salisbury
Income$58,576−22%
Home value$227,300+5%
Population33,845+3225%
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WILLARDS VS
Georgetown
Income$49,719−34%
Home value$281,400+30%
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WILLARDS VS
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Income$54,016−28%
Home value$224,300+4%
Population9,165+800%
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Frequently asked

How many people live in Willards, Maryland?

Willards, Maryland has about 1,280 residents according to the 2024 American Community Survey.

What is the median household income in Willards, Maryland?

The typical household in Willards, Maryland earns about $75,333 a year. Half of households make more than that, and half make less.

Is Willards, Maryland expensive?

In Willards, Maryland, the median home is worth about $216,100, and the typical rent is about $1,460 a month.

How educated are people in Willards, Maryland?

About 16.8% of adults age 25 and over in Willards, Maryland hold a bachelor's degree or higher.

What is the poverty rate in Willards, Maryland?

About 22.1% of people in Willards, Maryland live below the federal poverty line.

Has Willards, Maryland grown since 1990?

Yes, Willards, Maryland has grown since 1990. The population has added about 558 residents, a change of about 77 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Willards, Maryland: demographics, income & housing data · CensusEasy