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CITY

Potlatch

Idaho · 797 residents (2025 est.) · 0.465 sq mi
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The short version

Potlatch has roughly average household income, with a median household income of $76,607. Population has grown 17% since 2000. Median home value has roughly tripled since 2000, reaching $244,200.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.3
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 83%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
922
+17%since 2000
from 791 in 2000
1990 – 2025
Population density
1,983 / sq mi
+17%since 2000
from 1,701 / sq mi in 2000
US average: 281
Median age
36.3
Unchangedsince 2000
from 36.3 in 2000
US average: 38.9

PEP 2025 EST:797 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
5676647618579541990201020202024Potlatch
2024922
1990201020202024
Section 02

Income & economy

Median household income
$76,607
+50%inflation adjusted, since 2000
from $28,021 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,570
+125%since 2000
from $14,449 in 2000
US average: $44,673
Households earning $100K+
51.2%
+35.8 ptssince 2009
from 15.4% in 2009
US average: 53.3%
Poverty rate
9.4%
−6.0 ptssince 2000
from 15.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.358
Unchangedsince 2010
from 0.359 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.5%
US avg: 9.9%
Wholesale trade17.6%
US avg: 6.9%
Information10.4%
US avg: 10.8%
Agriculture, forestry, fishing3.2%
US avg: 1.6%
Construction3.2%
US avg: 1.2%
Finance & insurance2.1%
US avg: 5.9%
Professional, scientific, technical2.1%
US avg: 5.1%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$244,200
+83%inflation adjusted, since 2000
from $73,200 in 2000
US average: $376,019
1990 – 2024
Owner-occupied
86.3%
+15.2 ptssince 2000
from 71.1% in 2000
13.7% rent
Vacancy rate
4.1%
−10.8 ptssince 2009
from 15.0% in 2009
US average: 10.0%
Owner cost-burdened
16.5%
−16.4 ptssince 2009
from 32.9% in 2009
US average: 22.9%
Renter cost-burdened
39.2%
+24.1 ptssince 2009
from 15.2% in 2009
US average: 47.4%
Afford Score
3.2
+22%since 2000
from 2.6 in 2000
1990 – 2024
Gentrification Score
74
RELATED:See current rent listings in Potlatch on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.5%(763)
Black0%(0)
Hispanic / Latino1.4%(11)
Asian0.3%(2)
Other0%
Diversity Score4.1%(33)
2024
White, non-Hispanic90.2%(832)
Black0.7%(6)
Hispanic / Latino2.6%(24)
Asian0%(0)
Other6.5%(60)
Diversity Score22.6%(208)
Diversity Score
23
+447%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.4%
+5.1 ptssince 2000
from 20.2% in 2000
US average: 35.6%
High school or higher
89.1%
+10.9 ptssince 2000
from 78.1% in 2000
US average: 89.6%
Graduate degree
6.3%
+0.4 ptssince 2000
from 5.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.9 min
+51%since 2000
from 18.5 min in 2000
US average: 26.5
Drive alone to work
85.3%
+9.9 ptssince 2009
from 75.4% in 2009
US average: 68.9%
Carpooled to work
2.6%
−14.8 ptssince 2009
from 17.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
2.6%
−0.8 ptssince 2009
from 3.4% in 2009
US average: 15.0%
Walked to work
2.4%
+2.4 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.0%
−4.4 ptssince 2009
from 4.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.7%
−2.2 ptssince 2011
from 8.9% in 2011
US average: 5.2%
Labor force participation
67.5%
+1.0 ptssince 2011
from 66.5% in 2011
US average: 63.5%
Self-employed
13.7%
−13.1 ptssince 2009
from 26.8% in 2009
US average: 13.1%
Management & professional
48.5%
−18.1 ptssince 2009
from 66.6% in 2009
US average: 42.5%
Section 08

People & community

Male
49.3%
−1.2 ptssince 2009
from 50.6% in 2009
Female
50.7%
+1.2 ptssince 2009
from 49.4% in 2009
Foreign born
0.8%
+0.8 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
4.1%
−46.1 ptssince 2009
from 50.2% in 2009
US average: 6.2%
With a disability
14.2%
−1.9 ptssince 2012
from 16.1% in 2012
US average: 13.3%
Uninsured
10.2%
−68.0 ptssince 2013
from 78.2% in 2013
US average: 8.4%
Broadband at home
82.3%
+15.5 ptssince 2017
from 66.8% in 2017
US average: 91.0%
English only at home
98.3%
−1.7 ptssince 2016
from 100.0% in 2016
US average: 77.7%
Spanish at home
0.9%
+0.9 ptssince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Compare Potlatch to nearby cities

POTLATCH VS
Moscow
Income$57,022−26%
Home value$376,400+54%
Population26,721+3253%
SEE FULL COMPARISON →
POTLATCH VS
Pullman
Income$46,812−39%
Home value$424,800+74%
Population33,756+4135%
SEE FULL COMPARISON →
POTLATCH VS
Lewiston
Income$72,197−6%
Home value$333,700+37%
Population34,717+4256%
SEE FULL COMPARISON →
POTLATCH VS
Cheney
Income$54,503−29%
Home value$395,900+62%
Population12,650+1487%
SEE FULL COMPARISON →
Frequently asked

How many people live in Potlatch, Idaho?

Potlatch, Idaho has about 922 residents according to the 2024 American Community Survey.

What is the median household income in Potlatch, Idaho?

The typical household in Potlatch, Idaho earns about $76,607 a year. Half of households make more than that, and half make less.

Is Potlatch, Idaho expensive?

In Potlatch, Idaho, the median home is worth about $244,200.

How educated are people in Potlatch, Idaho?

About 25.4% of adults age 25 and over in Potlatch, Idaho hold a bachelor's degree or higher.

What is the poverty rate in Potlatch, Idaho?

About 9.4% of people in Potlatch, Idaho live below the federal poverty line.

Has Potlatch, Idaho grown since 1990?

Yes, Potlatch, Idaho has grown since 1990. The population has added about 91 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Potlatch, Idaho: demographics, income & housing data · CensusEasy