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CITY · 2020 ACS

Rockwell

Iowa · 1,071 residents · 2.974 sq mi
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The short version

Rockwell has lower-than-average household income, with a median household income of $52,778. Population has held roughly steady since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $126,900.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 40.2
US median: 38.8
Less educated
17% hold a bachelor's degree
US average: 33%
Less affordable
home values up 33%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,071
+8%since 2000
from 989 in 2000
1990 – 2025
Population density
360 / sq mi
+8%since 2000
from 333 / sq mi in 2000
US average: 280
Median age
40.2
−2%since 2000
from 41.0 in 2000
US average: 38.8
Population, 1990 – 2024
8509651K1K1K1990201020202024Rockwell
2024986
1990201020202024
Section 02

Income & economy

Median household income
$52,778
−10%inflation adjusted, since 2000
from $39,219 in 2000
US average: $66,278
1990 – 2024
Per capita income
$27,204
+65%since 2000
from $16,491 in 2000
US average: $35,364
Households earning $100K+
32.6%
+14.7 ptssince 2009
from 18.0% in 2009
US average: 43.9%
Poverty rate
13.8%
+7.0 ptssince 2000
from 6.8% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade21.5%
US avg: 10%
Information14.6%
US avg: 11.1%
Finance & insurance10.1%
US avg: 5.5%
Professional, scientific, technical10.1%
US avg: 4.7%
Wholesale trade6.9%
US avg: 6.7%
Agriculture, forestry, fishing3%
US avg: 1.7%
Transportation & warehousing2.7%
US avg: 2.5%
Construction2.2%
US avg: 1.2%
Other services2%
US avg: 6.6%
Public administration2%
US avg: 4.7%
Arts, entertainment, food1.7%
US avg: 2%
Manufacturing0.7%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$126,900
+33%inflation adjusted, since 2000
from $63,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$443
−19%inflation adjusted, since 2000
from $365 in 2000
US average: $1,124
Owner-occupied
83.1%
−2.4 ptssince 2000
from 85.4% in 2000
16.9% rent
Afford Score
2.4
+48%since 2000
from 1.6 in 2000
1990 – 2024
RELATED:See current rent listings in Rockwell on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.9%(958)
Black0%(0)
Hispanic / Latino1.6%(16)
Asian0.2%(2)
Other0%
Diversity Score4.5%(45)
2020
White, non-Hispanic96.8%(1,037)
Black0.2%(2)
Hispanic / Latino2%(21)
Asian0.2%(2)
Other0%(0)
Diversity Score5.8%(62)
Diversity Score
6
+27%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.0%
+7.8 ptssince 2000
from 9.3% in 2000
US average: 32.9%
High school or higher
96.0%
+7.3 ptssince 2000
from 88.8% in 2000
US average: 88.5%
Graduate degree
4.5%
+1.6 ptssince 2000
from 2.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.8 min
+91%since 2000
from 11.4 min in 2000
US average: 26.9
Drive alone to work
84.4%
+1.5 ptssince 2009
from 82.9% in 2009
US average: 75.1%
No vehicle available
1.3%
−6.9 ptssince 2009
from 8.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.9%
−1.3 ptssince 2011
from 4.2% in 2011
US average: 5.4%
Labor force participation
61.6%
+1.4 ptssince 2011
from 60.2% in 2011
US average: 63.4%
Management & professional
29.2%
−34.6 ptssince 2009
from 63.8% in 2009
US average: 39.3%
Section 08

People & community

Male
50.6%
+4.0 ptssince 2009
from 46.6% in 2009
Female
49.4%
−4.0 ptssince 2009
from 53.4% in 2009
Foreign born
0.0%
−1.3 ptssince 2009
from 1.3% in 2009
US average: 13.5%
Uninsured
3.0%
−92.3 ptssince 2013
from 95.3% in 2013
US average: 8.8%
Drill deeper

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Compare Rockwell to nearby cities

ROCKWELL VS
Mason City
Income$64,804+23%
Home value$142,000+12%
Population26,853+2485%
SEE FULL COMPARISON →
ROCKWELL VS
Waverly
Income$80,284+52%
Home value$223,300+76%
Population10,561+916%
SEE FULL COMPARISON →
ROCKWELL VS
Albert Lea
Income$64,603+22%
Home value$157,500+24%
Population18,217+1653%
SEE FULL COMPARISON →
ROCKWELL VS
Austin
Income$68,057+29%
Home value$163,900+29%
Population26,689+2469%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rockwell, Iowa?

Rockwell, Iowa has about 1,071 residents according to the 2020 American Community Survey.

What is the median household income in Rockwell, Iowa?

The typical household in Rockwell, Iowa earns about $52,778 a year. Half of households make more than that, and half make less.

Is Rockwell, Iowa expensive?

In Rockwell, Iowa, the median home is worth about $126,900, and the typical rent is about $443 a month.

How educated are people in Rockwell, Iowa?

About 17.0% of adults age 25 and over in Rockwell, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Rockwell, Iowa?

About 13.8% of people in Rockwell, Iowa live below the federal poverty line.

Has Rockwell, Iowa grown since 1990?

Yes, Rockwell, Iowa has grown since 1990. The population has added about 63 residents, a change of about 6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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