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CITY · 2020 ACS

Rock Falls

Iowa · 150 residents · 0.207 sq mi
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The short version

Rock Falls has notably lower household income than the US average, with a median household income of $44,375. Population has declined 12% since 2000. 13% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $130,700. With a median age of 45.0, the population is older than the US median of 38.8. Households here earn about 28% less than the Iowa median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 45.0
US median: 38.8
Less educated
13% hold a bachelor's degree
US average: 33%
Less affordable
home values up 28%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
150
−12%since 2000
from 170 in 2000
1990 – 2025
Population density
725 / sq mi
−12%since 2000
from 821 / sq mi in 2000
US average: 280
Median age
45.0
+7%since 2000
from 42.0 in 2000
US average: 38.8
Population, 1990 – 2024
1091271451631811990201020202024Rock Falls
2024119
1990201020202024
Section 02

Income & economy

Median household income
$44,375
−27%inflation adjusted, since 2000
from $40,714 in 2000
US average: $66,278
1990 – 2024
Per capita income
$24,634
+41%since 2000
from $17,523 in 2000
US average: $35,364
Households earning $100K+
27.0%
+0.9 ptssince 2009
from 26.1% in 2009
US average: 43.9%
Poverty rate
8.7%
+7.6 ptssince 2000
from 1.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Information25%
US avg: 11.1%
Wholesale trade12%
US avg: 6.7%
Other services9.8%
US avg: 6.6%
Retail trade8.7%
US avg: 10%
Finance & insurance5.4%
US avg: 5.5%
Professional, scientific, technical5.4%
US avg: 4.7%
Public administration5.4%
US avg: 4.7%
Agriculture, forestry, fishing2.2%
US avg: 1.7%
Construction2.2%
US avg: 1.2%
Arts, entertainment, food2.2%
US avg: 2%
Transportation & warehousing1.1%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$130,700
+28%inflation adjusted, since 2000
from $68,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$757
+34%inflation adjusted, since 2000
from $375 in 2000
US average: $1,124
Owner-occupied
85.7%
−2.5 ptssince 2000
from 88.2% in 2000
14.3% rent
Afford Score
2.9
+76%since 2000
from 1.7 in 2000
1990 – 2024
RELATED:See current rent listings in Rock Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.4%(169)
Black0%(0)
Hispanic / Latino0.6%(1)
Asian0%(0)
Other0%
Diversity Score1.5%(2)
2020
White, non-Hispanic96%(144)
Black0.7%(1)
Hispanic / Latino2.7%(4)
Asian0%(0)
Other0%(0)
Diversity Score8.2%(12)
Diversity Score
8
+458%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
13.0%
+4.1 ptssince 2000
from 8.9% in 2000
US average: 32.9%
High school or higher
99.0%
+7.1 ptssince 2000
from 91.9% in 2000
US average: 88.5%
Graduate degree
6.0%
+3.0 ptssince 2000
from 3.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.8 min
+69%since 2000
from 11.1 min in 2000
US average: 26.9
Drive alone to work
76.9%
−14.1 ptssince 2009
from 91.0% in 2009
US average: 75.1%
No vehicle available
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.1%
−8.0 ptssince 2011
from 10.1% in 2011
US average: 5.4%
Labor force participation
76.4%
+5.3 ptssince 2011
from 71.1% in 2011
US average: 63.4%
Management & professional
27.2%
−33.8 ptssince 2009
from 61.0% in 2009
US average: 39.3%
Section 08

People & community

Male
50.3%
−0.5 ptssince 2009
from 50.9% in 2009
Female
49.7%
+0.5 ptssince 2009
from 49.1% in 2009
Foreign born
1.9%
+0.7 ptssince 2009
from 1.1% in 2009
US average: 13.5%
Uninsured
5.6%
−90.1 ptssince 2013
from 95.7% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Rock Falls to nearby cities

ROCK FALLS VS
Mason City
Income$64,804+46%
Home value$142,000+9%
Population26,853+18678%
SEE FULL COMPARISON →
ROCK FALLS VS
Austin
Income$68,057+53%
Home value$163,900+25%
Population26,689+18564%
SEE FULL COMPARISON →
ROCK FALLS VS
Albert Lea
Income$64,603+46%
Home value$157,500+21%
Population18,217+12639%
SEE FULL COMPARISON →
ROCK FALLS VS
Waverly
Income$80,284+81%
Home value$223,300+71%
Population10,561+7285%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rock Falls, Iowa?

Rock Falls, Iowa has about 150 residents according to the 2020 American Community Survey.

What is the median household income in Rock Falls, Iowa?

The typical household in Rock Falls, Iowa earns about $44,375 a year. Half of households make more than that, and half make less.

Is Rock Falls, Iowa expensive?

In Rock Falls, Iowa, the median home is worth about $130,700, and the typical rent is about $757 a month.

How educated are people in Rock Falls, Iowa?

About 13.0% of adults age 25 and over in Rock Falls, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Rock Falls, Iowa?

About 8.7% of people in Rock Falls, Iowa live below the federal poverty line.

Has Rock Falls, Iowa grown since 1990?

Yes, Rock Falls, Iowa has grown since 1990. The population has added about 35 residents, a change of about 30 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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