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CITY

Rock Falls

Iowa · 143 residents (2025 est.) · 0.207 sq mi
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The short version

Rock Falls has lower-than-average household income, with a median household income of $71,042. Population has fallen 30% since 2000, a loss of 51 residents. Median home value has more than doubled since 2000, reaching $156,300. With a median age of 44.5, the population is older than the US median of 38.9. Poverty is rare here, at 5.9% of residents.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.5
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 26%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
119
−30%since 2000
from 170 in 2000
1990 – 2025
Population density
575 / sq mi
−30%since 2000
from 821 / sq mi in 2000
US average: 281
Median age
44.5
+6%since 2000
from 42.0 in 2000
US average: 38.9

PEP 2025 EST:143 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1091271451631811990201020202024Rock Falls
2024119
1990201020202024
Section 02

Income & economy

Median household income
$71,042
−4%inflation adjusted, since 2000
from $40,714 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,894
+82%since 2000
from $17,523 in 2000
US average: $44,673
Households earning $100K+
42.6%
+16.5 ptssince 2009
from 26.1% in 2009
US average: 53.3%
Poverty rate
5.9%
+4.7 ptssince 2000
from 1.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.294
+20%since 2010
from 0.244 in 2010
US average: 0.476
Workforce by industry, 2024
Information24.2%
US avg: 10.8%
Agriculture, forestry, fishing9.7%
US avg: 1.6%
Construction9.7%
US avg: 1.2%
Other services9.7%
US avg: 6.7%
Public administration8.1%
US avg: 4.8%
Wholesale trade4.8%
US avg: 6.9%
Retail trade4.8%
US avg: 9.9%
Finance & insurance3.2%
US avg: 5.9%
Professional, scientific, technical3.2%
US avg: 5.1%
Transportation & warehousing1.6%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$156,300
+26%inflation adjusted, since 2000
from $68,200 in 2000
US average: $376,019
1990 – 2024
Owner-occupied
95.7%
+7.5 ptssince 2000
from 88.2% in 2000
4.3% rent
Vacancy rate
25.4%
+25.4 ptssince 2009
from 0.0% in 2009
US average: 10.0%
Owner cost-burdened
17.8%
−13.5 ptssince 2009
from 31.3% in 2009
US average: 22.9%
Renter cost-burdened
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 47.4%
Afford Score
2.2
+31%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
51
RELATED:See current rent listings in Rock Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.4%(169)
Black0%(0)
Hispanic / Latino0.6%(1)
Asian0%(0)
Other0%
Diversity Score1.5%(2)
2024
White, non-Hispanic100%(119)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%(0)
Diversity Score0%(0)
Diversity Score
0
−100%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.6%
+16.8 ptssince 2000
from 8.9% in 2000
US average: 35.6%
High school or higher
94.9%
+3.0 ptssince 2000
from 91.9% in 2000
US average: 89.6%
Graduate degree
5.1%
+2.2 ptssince 2000
from 3.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.9 min
+79%since 2000
from 11.1 min in 2000
US average: 26.5
Drive alone to work
79.0%
−12.0 ptssince 2009
from 91.0% in 2009
US average: 68.9%
Carpooled to work
9.7%
+4.7 ptssince 2009
from 5.0% in 2009
US average: 8.5%
Public transit
0.0%
−2.0 ptssince 2009
from 2.0% in 2009
US average: 3.2%
Worked from home
11.3%
+9.3 ptssince 2009
from 2.0% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.6%
−5.5 ptssince 2011
from 10.1% in 2011
US average: 5.2%
Labor force participation
70.7%
−0.5 ptssince 2011
from 71.1% in 2011
US average: 63.5%
Self-employed
14.5%
+4.5 ptssince 2009
from 10.0% in 2009
US average: 13.1%
Management & professional
27.4%
−33.6 ptssince 2009
from 61.0% in 2009
US average: 42.5%
Section 08

People & community

Male
47.1%
−3.8 ptssince 2009
from 50.9% in 2009
Female
52.9%
+3.8 ptssince 2009
from 49.1% in 2009
Foreign born
3.4%
+2.2 ptssince 2009
from 1.1% in 2009
US average: 14.1%
Veterans
7.7%
−43.3 ptssince 2009
from 51.0% in 2009
US average: 6.2%
With a disability
10.9%
+7.1 ptssince 2012
from 3.8% in 2012
US average: 13.3%
Uninsured
16.0%
−79.7 ptssince 2013
from 95.7% in 2013
US average: 8.4%
Broadband at home
93.6%
+14.9 ptssince 2017
from 78.7% in 2017
US average: 91.0%
English only at home
99.1%
+0.5 ptssince 2016
from 98.6% in 2016
US average: 77.7%
Spanish at home
0.9%
−0.5 ptssince 2016
from 1.4% in 2016
US average: 13.6%
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Compare Rock Falls to nearby cities

ROCK FALLS VS
Mason City
Income$64,804−9%
Home value$142,000−9%
Population26,853+18678%
SEE FULL COMPARISON →
ROCK FALLS VS
Austin
Income$68,057−4%
Home value$163,900+5%
Population26,689+18564%
SEE FULL COMPARISON →
ROCK FALLS VS
Albert Lea
Income$64,603−9%
Home value$157,500+1%
Population18,217+12639%
SEE FULL COMPARISON →
ROCK FALLS VS
Waverly
Income$80,284+13%
Home value$223,300+43%
Population10,561+7285%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rock Falls, Iowa?

Rock Falls, Iowa has about 119 residents according to the 2024 American Community Survey.

What is the median household income in Rock Falls, Iowa?

The typical household in Rock Falls, Iowa earns about $71,042 a year. Half of households make more than that, and half make less.

Is Rock Falls, Iowa expensive?

In Rock Falls, Iowa, the median home is worth about $156,300.

How educated are people in Rock Falls, Iowa?

About 25.6% of adults age 25 and over in Rock Falls, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Rock Falls, Iowa?

About 5.9% of people in Rock Falls, Iowa live below the federal poverty line.

Has Rock Falls, Iowa grown since 1990?

Yes, Rock Falls, Iowa has grown since 1990. The population has added about 4 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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