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CITY

Pierson

Iowa · 327 residents (2025 est.) · 0.475 sq mi
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The short version

Pierson has roughly average household income, with a median household income of $75,000. Population has fallen 19% since 2000, a loss of 69 residents. 11% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has risen by half since 2000, reaching $74,000. At a median age of 33.8, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 33.8
US median: 38.9
Less educated
11% hold a bachelor's degree
US average: 36%
More affordable
home values down 12%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
302
−19%since 2000
from 371 in 2000
1990 – 2025
Population density
636 / sq mi
−19%since 2000
from 781 / sq mi in 2000
US average: 281
Median age
33.8
−12%since 2000
from 38.5 in 2000
US average: 38.9

PEP 2025 EST:327 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2733263804334861990201020202024Pierson
2024302
1990201020202024
Section 02

Income & economy

Median household income
$75,000
+17%inflation adjusted, since 2000
from $35,278 in 2000
US average: $82,259
1990 – 2024
Per capita income
$24,641
+55%since 2000
from $15,945 in 2000
US average: $44,673
Households earning $100K+
50.0%
+33.2 ptssince 2009
from 16.8% in 2009
US average: 53.3%
Poverty rate
7.3%
+1.0 ptssince 2000
from 6.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.319
−6%since 2010
from 0.338 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade21.2%
US avg: 9.9%
Wholesale trade18.6%
US avg: 6.9%
Information8%
US avg: 10.8%
Agriculture, forestry, fishing6.2%
US avg: 1.6%
Construction6.2%
US avg: 1.2%
Finance & insurance4.4%
US avg: 5.9%
Professional, scientific, technical4.4%
US avg: 5.1%
Other services3.5%
US avg: 6.7%
Public administration1.8%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$74,000
−12%inflation adjusted, since 2000
from $46,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$638
+47%inflation adjusted, since 2000
from $238 in 2000
US average: $1,442
Owner-occupied
83.0%
−0.8 ptssince 2000
from 83.8% in 2000
17.0% rent
Vacancy rate
13.1%
−1.2 ptssince 2009
from 14.4% in 2009
US average: 10.0%
Owner cost-burdened
19.3%
+7.4 ptssince 2009
from 11.9% in 2009
US average: 22.9%
Renter cost-burdened
16.7%
−40.0 ptssince 2009
from 56.7% in 2009
US average: 47.4%
Afford Score
1.0
−25%since 2000
from 1.3 in 2000
1990 – 2024
Gentrification Score
52
RELATED:See current rent listings in Pierson on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.1%(364)
Black0%(0)
Hispanic / Latino0.5%(2)
Asian0.3%(1)
Other0%
Diversity Score2%(8)
2024
White, non-Hispanic91.4%(276)
Black0%(0)
Hispanic / Latino5.3%(16)
Asian0%(0)
Other3.3%(10)
Diversity Score20.1%(61)
Diversity Score
20
+890%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.0%
−2.9 ptssince 2000
from 14.0% in 2000
US average: 35.6%
High school or higher
93.9%
+8.3 ptssince 2000
from 85.6% in 2000
US average: 89.6%
Graduate degree
2.2%
−0.3 ptssince 2000
from 2.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.7 min
+19%since 2000
from 23.3 min in 2000
US average: 26.5
Drive alone to work
85.5%
+11.9 ptssince 2009
from 73.5% in 2009
US average: 68.9%
Carpooled to work
10.0%
−5.7 ptssince 2009
from 15.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
1.8%
+0.8 ptssince 2009
from 1.0% in 2009
US average: 15.0%
Walked to work
1.8%
−6.5 ptssince 2009
from 8.3% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.8%
+1.7 ptssince 2009
from 1.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.0%
−5.9 ptssince 2011
from 10.9% in 2011
US average: 5.2%
Labor force participation
61.3%
−6.8 ptssince 2011
from 68.1% in 2011
US average: 63.5%
Self-employed
12.4%
−1.9 ptssince 2009
from 14.3% in 2009
US average: 13.1%
Management & professional
27.4%
−22.1 ptssince 2009
from 49.5% in 2009
US average: 42.5%
Section 08

People & community

Male
45.0%
−5.7 ptssince 2009
from 50.8% in 2009
Female
55.0%
+5.7 ptssince 2009
from 49.2% in 2009
Foreign born
0.7%
+0.7 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
14.2%
−36.3 ptssince 2009
from 50.5% in 2009
US average: 6.2%
With a disability
14.9%
−0.5 ptssince 2012
from 15.4% in 2012
US average: 13.3%
Uninsured
8.9%
−81.1 ptssince 2013
from 90.0% in 2013
US average: 8.4%
Broadband at home
80.2%
+8.9 ptssince 2017
from 71.3% in 2017
US average: 91.0%
English only at home
97.5%
+0.2 ptssince 2016
from 97.4% in 2016
US average: 77.7%
Spanish at home
1.8%
−0.9 ptssince 2016
from 2.6% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Pierson to nearby cities

PIERSON VS
Le Mars
Income$74,701same
Home value$219,200+196%
Population10,760+3191%
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PIERSON VS
Sioux City
Income$68,906−8%
Home value$173,600+135%
Population86,356+26309%
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PIERSON VS
South Sioux City
Income$68,223−9%
Home value$174,700+136%
Population14,158+4230%
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PIERSON VS
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Income$62,765−16%
Home value$172,200+133%
Population11,590+3444%
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Frequently asked

How many people live in Pierson, Iowa?

Pierson, Iowa has about 302 residents according to the 2024 American Community Survey.

What is the median household income in Pierson, Iowa?

The typical household in Pierson, Iowa earns about $75,000 a year. Half of households make more than that, and half make less.

Is Pierson, Iowa expensive?

In Pierson, Iowa, the median home is worth about $74,000, and the typical rent is about $638 a month.

How educated are people in Pierson, Iowa?

About 11.0% of adults age 25 and over in Pierson, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Pierson, Iowa?

About 7.3% of people in Pierson, Iowa live below the federal poverty line.

Has Pierson, Iowa grown since 1990?

Yes, Pierson, Iowa has shrunk since 1990. The population has lost about 31 residents, a change of about -9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →