CensusEasy
CITY

Potter Valley

California · 436 residents · 4.027 sq mi
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The short version

Potter Valley is significantly wealthier than the US average, with a median household income of $121,071. Population has fallen 29% since 2023, a loss of 175 residents. Median home value is $635,900. With a median age of 49.4, the population is older than the US median of 38.9. Poverty is rare here, at 4.4% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 49.4
US median: 38.9
Less educated
30% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
436
−29%since 2023
from 611 in 2023
2010 – 2024
Population density
108 / sq mi
−29%since 2023
from 152 / sq mi in 2023
US average: 281
Median age
49.4
+33%since 2023
from 37.2 in 2023
US average: 38.9
Population, 2010 – 2024
286436586735885201020202024Potter Valley
2024436
201020202024
Section 02

Income & economy

Median household income
$121,071
+47%inflation adjusted, since 2023
from $79,844 in 2023
US average: $82,259
2010 – 2024
Per capita income
$51,922
+24%since 2023
from $41,894 in 2023
US average: $44,673
Households earning $100K+
60.8%
+3.6 ptssince 2023
from 57.2% in 2023
US average: 53.3%
Poverty rate
4.4%
−0.1 ptssince 2023
from 4.4% in 2023
US average: 12.5%
Income inequality (Gini)
0.356
−10%since 2023
from 0.396 in 2023
US average: 0.476
Workforce by industry, 2024
Information18.7%
US avg: 10.8%
Finance & insurance13.9%
US avg: 5.9%
Retail trade11.2%
US avg: 9.9%
Agriculture, forestry, fishing10.7%
US avg: 1.6%
Construction10.7%
US avg: 1.2%
Education & health services10.7%
US avg: 0.9%
Wholesale trade3.2%
US avg: 6.9%
Professional, scientific, technical3.2%
US avg: 5.1%
Transportation & warehousing2.7%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$635,900
+30%inflation adjusted, since 2023
from $474,300 in 2023
US average: $376,019
2010 – 2024
Median gross rent
$1,629
−4%inflation adjusted, since 2023
from $1,652 in 2023
US average: $1,442
Owner-occupied
67.5%
+7.4 ptssince 2023
from 60.1% in 2023
32.5% rent
Vacancy rate
13.8%
+7.5 ptssince 2023
from 6.3% in 2023
US average: 10.0%
Owner cost-burdened
27.5%
+11.5 ptssince 2023
from 16.0% in 2023
US average: 22.9%
Renter cost-burdened
82.5%
+17.5 ptssince 2023
from 65.1% in 2023
US average: 47.4%
Afford Score
5.3
−12%since 2023
from 5.9 in 2023
2010 – 2024
Gentrification Score
35
RELATED:See current rent listings in Potter Valley on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic52.5%(321)
Black0%(0)
Hispanic / Latino36.5%(223)
Asian0%(0)
Other11%(67)
Diversity Score72.3%(442)
2024
White, non-Hispanic56.7%(247)
Black0.7%(3)
Hispanic / Latino31.7%(138)
Asian0.9%(4)
Other10.1%(44)
Diversity Score71.1%(310)
Diversity Score
71
−2%since 2023
from 72 in 2023
2010 – 2024
Section 05

Education

Bachelor's degree or higher
29.9%
+6.1 ptssince 2023
from 23.7% in 2023
US average: 35.6%
High school or higher
96.4%
+1.2 ptssince 2023
from 95.2% in 2023
US average: 89.6%
Graduate degree
8.4%
+5.7 ptssince 2023
from 2.6% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
38.2 min
+20%since 2023
from 31.9 min in 2023
US average: 26.5
Drive alone to work
74.3%
−6.0 ptssince 2023
from 80.3% in 2023
US average: 68.9%
Carpooled to work
9.6%
−4.2 ptssince 2023
from 13.8% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
15.0%
+12.6 ptssince 2023
from 2.4% in 2023
US average: 15.0%
Walked to work
1.1%
−2.5 ptssince 2023
from 3.5% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.1%
+2.1 ptssince 2023
from 0.0% in 2023
US average: 5.2%
Labor force participation
50.3%
−1.8 ptssince 2023
from 52.0% in 2023
US average: 63.5%
Self-employed
24.6%
−3.7 ptssince 2023
from 28.3% in 2023
US average: 13.1%
Management & professional
38.5%
−6.4 ptssince 2023
from 44.9% in 2023
US average: 42.5%
Section 08

People & community

Male
40.4%
+5.2 ptssince 2023
from 35.2% in 2023
Female
59.6%
−5.2 ptssince 2023
from 64.8% in 2023
Foreign born
14.7%
+2.6 ptssince 2023
from 12.1% in 2023
US average: 14.1%
Veterans
1.7%
+1.2 ptssince 2023
from 0.5% in 2023
US average: 6.2%
With a disability
6.2%
+0.5 ptssince 2023
from 5.7% in 2023
US average: 13.3%
Uninsured
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.4%
Broadband at home
78.9%
−7.2 ptssince 2023
from 86.1% in 2023
US average: 91.0%
English only at home
72.3%
−5.6 ptssince 2023
from 77.9% in 2023
US average: 77.7%
Spanish at home
18.1%
−1.4 ptssince 2023
from 19.6% in 2023
US average: 13.6%
Drill deeper

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Head to head

Compare Potter Valley to nearby cities

POTTER VALLEY VS
Ukiah
Income$66,160−45%
Home value$458,400−28%
Population16,068+3585%
SEE FULL COMPARISON →
POTTER VALLEY VS
Clearlake
Income$41,867−65%
Home value$214,200−66%
Population16,893+3775%
SEE FULL COMPARISON →
POTTER VALLEY VS
Cloverdale
Income$117,177−3%
Home value$619,400−3%
Population8,701+1896%
SEE FULL COMPARISON →
POTTER VALLEY VS
Healdsburg
Income$103,554−14%
Home value$950,100+49%
Population11,172+2462%
SEE FULL COMPARISON →
Frequently asked

How many people live in Potter Valley, California?

Potter Valley, California has about 436 residents according to the 2024 American Community Survey.

What is the median household income in Potter Valley, California?

The typical household in Potter Valley, California earns about $121,071 a year. Half of households make more than that, and half make less.

Is Potter Valley, California expensive?

In Potter Valley, California, the median home is worth about $635,900, and the typical rent is about $1,629 a month.

How educated are people in Potter Valley, California?

About 29.9% of adults age 25 and over in Potter Valley, California hold a bachelor's degree or higher.

What is the poverty rate in Potter Valley, California?

About 4.4% of people in Potter Valley, California live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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