CensusEasy
CITY · 2020 ACS

Potter Valley

California · 665 residents · 4.027 sq mi
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Part of the Ukiah micropolitan area
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The short version

Potter Valley has lower-than-average household income, with a median household income of $55,917. Population has grown 34% since 2019. 13% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $491,700. Households here earn about 29% less than the California median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 38.3
US median: 38.8
Less educated
13% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
665
+34%since 2019
from 498 in 2019
2010 – 2024
Population density
165 / sq mi
+34%since 2019
from 124 / sq mi in 2019
US average: 280
Median age
38.3
−8%since 2019
from 41.6 in 2019
US average: 38.8
Population, 2010 – 2024
286436586735885201020202024Potter Valley
2024436
201020202024
Section 02

Income & economy

Median household income
$55,917
−26%inflation adjusted, since 2019
from $74,236 in 2019
US average: $66,278
2010 – 2024
Per capita income
$28,817
−17%since 2019
from $34,579 in 2019
US average: $35,364
Households earning $100K+
21.4%
−25.9 ptssince 2019
from 47.3% in 2019
US average: 43.9%
Poverty rate
15.2%
+4.4 ptssince 2019
from 10.8% in 2019
US average: 12.8%
Workforce by industry, 2020
Finance & insurance19%
US avg: 5.5%
Professional, scientific, technical19%
US avg: 4.7%
Wholesale trade12.9%
US avg: 6.7%
Information10.4%
US avg: 11.1%
Other services2.5%
US avg: 6.6%
Public administration2.5%
US avg: 4.7%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Retail trade0%
US avg: 10%
Transportation & warehousing0%
US avg: 2.5%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$491,700
+10%inflation adjusted, since 2019
from $442,000 in 2019
US average: $265,253
2010 – 2024
Median gross rent
$1,724
+14%inflation adjusted, since 2019
from $1,494 in 2019
US average: $1,124
Owner-occupied
72.9%
−1.2 ptssince 2019
from 74.1% in 2019
27.1% rent
Afford Score
8.8
+48%since 2019
from 6.0 in 2019
2010 – 2024
RELATED:See current rent listings in Potter Valley on RentDataNow
Section 04

Race & ethnicity

2019
White, non-Hispanic84.5%(421)
Black0%(0)
Hispanic / Latino7.4%(37)
Asian0%(0)
Other8%(40)
Diversity Score34.2%(170)
2020
White, non-Hispanic68.4%(455)
Black0%(0)
Hispanic / Latino22%(146)
Asian0.2%(1)
Other16.3%(108)
Diversity Score65.5%(436)
Diversity Score
66
+92%since 2019
from 34 in 2019
2010 – 2024
Section 05

Education

Bachelor's degree or higher
12.7%
−2.0 ptssince 2019
from 14.7% in 2019
US average: 32.9%
High school or higher
96.7%
+3.0 ptssince 2019
from 93.7% in 2019
US average: 88.5%
Graduate degree
1.7%
−4.2 ptssince 2019
from 5.8% in 2019
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.5 min
Unchangedsince 2019
from 24.4 min in 2019
US average: 26.9
Drive alone to work
84.0%
−5.3 ptssince 2019
from 89.3% in 2019
US average: 75.1%
No vehicle available
0.0%
Unchangedsince 2019
from 0.0% in 2019
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.7%
+2.3 ptssince 2019
from 2.4% in 2019
US average: 5.4%
Labor force participation
52.3%
−7.5 ptssince 2019
from 59.8% in 2019
US average: 63.4%
Management & professional
31.3%
+2.6 ptssince 2019
from 28.7% in 2019
US average: 39.3%
Section 08

People & community

Male
50.5%
−1.5 ptssince 2019
from 52.0% in 2019
Female
49.5%
+1.5 ptssince 2019
from 48.0% in 2019
Foreign born
6.1%
+0.1 ptssince 2019
from 6.0% in 2019
US average: 13.5%
Uninsured
8.3%
+3.5 ptssince 2019
from 4.8% in 2019
US average: 8.8%
Drill deeper

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Head to head

Compare Potter Valley to nearby cities

POTTER VALLEY VS
Ukiah
Income$66,160+18%
Home value$458,400−7%
Population16,068+3585%
SEE FULL COMPARISON →
POTTER VALLEY VS
Clearlake
Income$41,867−25%
Home value$214,200−56%
Population16,893+3775%
SEE FULL COMPARISON →
POTTER VALLEY VS
Cloverdale
Income$117,177+110%
Home value$619,400+26%
Population8,701+1896%
SEE FULL COMPARISON →
POTTER VALLEY VS
Healdsburg
Income$103,554+85%
Home value$950,100+93%
Population11,172+2462%
SEE FULL COMPARISON →
Frequently asked

How many people live in Potter Valley, California?

Potter Valley, California has about 665 residents according to the 2020 American Community Survey.

What is the median household income in Potter Valley, California?

The typical household in Potter Valley, California earns about $55,917 a year. Half of households make more than that, and half make less.

Is Potter Valley, California expensive?

In Potter Valley, California, the median home is worth about $491,700, and the typical rent is about $1,724 a month.

How educated are people in Potter Valley, California?

About 12.7% of adults age 25 and over in Potter Valley, California hold a bachelor's degree or higher.

What is the poverty rate in Potter Valley, California?

About 15.2% of people in Potter Valley, California live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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