CensusEasy
CITY · 2020 ACS

Rainbow City

Alabama · 10,191 residents · 25.649 sq mi
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The short version

Rainbow City has notably lower household income than the US average, with a median household income of $48,644. Population has grown 21% since 2000. Median home value has risen by half since 2000, reaching $163,000.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 42.1
US median: 38.8
Less educated
27% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
10,191
+21%since 2000
from 8,428 in 2000
1990 – 2025
Population density
397 / sq mi
+21%since 2000
from 329 / sq mi in 2000
US average: 280
Median age
42.1
+8%since 2000
from 39.0 in 2000
US average: 38.8
Population, 1990 – 2024
7K8K9K10K11K1990201020202024Rainbow City
202410K
1990201020202024
Section 02

Income & economy

Median household income
$48,644
−20%inflation adjusted, since 2000
from $40,216 in 2000
US average: $66,278
1990 – 2024
Per capita income
$29,004
+39%since 2000
from $20,860 in 2000
US average: $35,364
Households earning $100K+
36.7%
+8.2 ptssince 2009
from 28.6% in 2009
US average: 43.9%
Poverty rate
12.1%
+3.6 ptssince 2000
from 8.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information16.8%
US avg: 11.1%
Retail trade13.2%
US avg: 10%
Wholesale trade7.1%
US avg: 6.7%
Other services4%
US avg: 6.6%
Finance & insurance3.1%
US avg: 5.5%
Transportation & warehousing2.4%
US avg: 2.5%
Public administration2.2%
US avg: 4.7%
Professional, scientific, technical1.7%
US avg: 4.7%
Education & health services1.4%
US avg: 0.8%
Arts, entertainment, food1%
US avg: 2%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$163,000
+4%inflation adjusted, since 2000
from $103,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$846
+15%inflation adjusted, since 2000
from $489 in 2000
US average: $1,124
Owner-occupied
62.9%
−5.0 ptssince 2000
from 67.9% in 2000
37.1% rent
Afford Score
3.4
+30%since 2000
from 2.6 in 2000
1990 – 2024
RELATED:See current rent listings in Rainbow City on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.3%(7,779)
Black3.5%(296)
Hispanic / Latino1.4%(122)
Asian1.4%(122)
Other0%
Diversity Score15.5%(1,305)
2020
White, non-Hispanic78.3%(7,984)
Black10.9%(1,113)
Hispanic / Latino2.8%(282)
Asian3.2%(323)
Other2.1%(218)
Diversity Score42.2%(4,296)
Diversity Score
42
+172%since 2000
from 15 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
27.3%
+1.9 ptssince 2000
from 25.3% in 2000
US average: 32.9%
High school or higher
88.8%
+3.8 ptssince 2000
from 85.1% in 2000
US average: 88.5%
Graduate degree
9.6%
+1.2 ptssince 2000
from 8.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.9 min
+26%since 2000
from 17.4 min in 2000
US average: 26.9
Drive alone to work
83.8%
+0.1 ptssince 2009
from 83.7% in 2009
US average: 75.1%
No vehicle available
6.7%
+4.0 ptssince 2009
from 2.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
8.3%
+0.8 ptssince 2011
from 7.6% in 2011
US average: 5.4%
Labor force participation
57.0%
−3.6 ptssince 2011
from 60.6% in 2011
US average: 63.4%
Management & professional
35.3%
−30.9 ptssince 2009
from 66.2% in 2009
US average: 39.3%
Section 08

People & community

Male
44.5%
−3.5 ptssince 2009
from 48.0% in 2009
Female
55.5%
+3.5 ptssince 2009
from 52.0% in 2009
Foreign born
5.0%
−0.2 ptssince 2009
from 5.2% in 2009
US average: 13.5%
Uninsured
10.9%
−72.6 ptssince 2013
from 83.5% in 2013
US average: 8.8%
Drill deeper

Places similar to Rainbow City

Brooksville
Pop 10,145
Lake City
Pop 12,788
Seaford
Pop 9,165
Pine Castle
Pop 10,371
Places similar to Rainbow City
Head to head

Compare Rainbow City to nearby cities

RAINBOW CITY VS
Southside
Income$76,487+57%
Home value$226,500+39%
Population9,718−7%
SEE FULL COMPARISON →
RAINBOW CITY VS
Gadsden
Income$40,345−17%
Home value$116,800−28%
Population33,367+221%
SEE FULL COMPARISON →
RAINBOW CITY VS
Boaz
Income$49,846+2%
Home value$199,200+22%
Population10,619+2%
SEE FULL COMPARISON →
RAINBOW CITY VS
Saks
Income$49,753+2%
Home value$116,400−29%
Population10,681+3%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rainbow City, Alabama?

Rainbow City, Alabama has about 10,191 residents according to the 2020 American Community Survey.

What is the median household income in Rainbow City, Alabama?

The typical household in Rainbow City, Alabama earns about $48,644 a year. Half of households make more than that, and half make less.

Is Rainbow City, Alabama expensive?

In Rainbow City, Alabama, the median home is worth about $163,000, and the typical rent is about $846 a month.

How educated are people in Rainbow City, Alabama?

About 27.3% of adults age 25 and over in Rainbow City, Alabama hold a bachelor's degree or higher.

What is the poverty rate in Rainbow City, Alabama?

About 12.1% of people in Rainbow City, Alabama live below the federal poverty line.

Has Rainbow City, Alabama grown since 1990?

Yes, Rainbow City, Alabama has grown since 1990. The population has added about 2,518 residents, a change of about 33 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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