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CITY

Superior

Wisconsin · 664 residents (2025 est.) · 1.24 sq mi
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The short version

Superior is a city of 653 people in Wisconsin. The median age is 51.6, about 13 years above the US median. 1% of locals were born outside the United States. The population is up 31% since 2000. People stay put here: 97% were in the same home a year ago. Getting to work takes 18 minutes on average.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 51.6
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 88%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

653
+31%since 2000
from 500 in 2000
664 in 2025 (Census Bureau estimate)
1990 – 2025
526 / sq mi
−3%since 2009
from 541 / sq mi in 2009
US average: 281
51.6
+20%since 2000
from 43.1 in 2000
US average: 38.9
Land area
1.24 sq mi
Population, 19902024
46155464774083319902000201020202024Superior
2024653
1990201020202024
Age distribution, 2024
Under 54%(26)
US avg: 5.6%
5 to 94.1%(27)
US avg: 6%
10 to 146%(39)
US avg: 6.4%
15 to 192.6%(17)
US avg: 6.6%
20 to 242.9%(19)
US avg: 6.5%
25 to 3412.1%(79)
US avg: 13.7%
35 to 448.7%(57)
US avg: 13.2%
45 to 5411.3%(74)
US avg: 12.2%
55 to 6415.5%(101)
US avg: 12.7%
65 to 7422.8%(149)
US avg: 10.2%
75 to 846.6%(43)
US avg: 5.1%
85 and over3.4%(22)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$70,694
−9%inflation adjusted, since 2000
from $42,778 in 2000
US average: $82,259
1990 – 2024
$40,215
+98%since 2000
from $20,328 in 2000
US average: $44,673
Households earning $100K+
46.5%
+5.5 ptssince 2009
from 41.0% in 2009
US average: 53.3%
8.4%
+4.7 ptssince 2000
from 3.8% in 2000
US average: 12.5%
0.358
−3%since 2010
from 0.369 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade11%
US avg: 6.9%
Information7.8%
US avg: 10.8%
Retail trade7.5%
US avg: 9.9%
Finance & insurance7.1%
US avg: 5.9%
Other services6.8%
US avg: 6.7%
Public administration6.8%
US avg: 4.8%
Professional, scientific, technical5.3%
US avg: 5.1%
Agriculture, forestry, fishing2.8%
US avg: 1.6%
Construction2.8%
US avg: 1.2%
Transportation & warehousing1.8%
US avg: 2.2%
Education & health services1.8%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$274,200
+88%inflation adjusted, since 2000
from $80,000 in 2000
US average: $376,019
1990 – 2024
$1,270
+82%inflation adjusted, since 2000
from $384 in 2000
US average: $1,442
67.8%
−14.0 ptssince 2000
from 81.8% in 2000
32.2% rent
15.9%
+7.8 ptssince 2009
from 8.1% in 2009
US average: 10.0%
2.03 people
−21%since 2009
from 2.57 people in 2009
US average: 2.54
11.8%
−6.6 ptssince 2009
from 18.3% in 2009
US average: 22.9%
60.8%
+8.0 ptssince 2009
from 52.9% in 2009
US average: 47.4%
3.9
+57%since 2009
from 2.5 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
38
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic96.8%(484)
Black0.6%(3)
Hispanic / Latino0.2%(1)
Asian1.2%(6)
Other0%
2024
White, non-Hispanic92.8%(606)
Black0.3%(2)
Hispanic / Latino1.8%(12)
Asian0.5%(3)
Other4.6%(30)
17
+21%since 2009
from 14 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.8%(12)
Asian origin
Kazakh0.5%(3)
Ancestry
German21.7%(142)
Irish19.6%(128)
Swedish14.1%(92)
Norwegian11.9%(78)
French6.7%(44)
American6.1%(40)
Finnish6%(39)
Polish5.2%(34)
English4.6%(30)
Italian3.8%(25)
Arab0.8%(5)
+ 11 more ancestry groups with data
Belgian0.8%(5)
Czech0.8%(5)
Scottish0.6%(4)
Slovene0.6%(4)
Welsh0.6%(4)
Lebanese0.5%(3)
Danish0.5%(3)
Dutch0.3%(2)
Greek0.3%(2)
Russian0.3%(2)
Ukrainian0.3%(2)
Section 05

Education

27.8%
+16.0 ptssince 2000
from 11.8% in 2000
US average: 35.6%
High school or higher
94.3%
+10.0 ptssince 2000
from 84.3% in 2000
US average: 89.6%
8.6%
+4.1 ptssince 2000
from 4.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

17.5 min
+61%since 2000
from 10.8 min in 2000
US average: 26.5
73.3%
−22.3 ptssince 2009
from 95.6% in 2009
US average: 68.9%
8.7%
+5.0 ptssince 2009
from 3.7% in 2009
US average: 8.5%
4.5%
+4.5 ptssince 2009
from 0.0% in 2009
US average: 3.2%
10.1%
+9.4 ptssince 2009
from 0.7% in 2009
US average: 15.0%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
5.0%
+3.8 ptssince 2009
from 1.1% in 2009
US average: 8.3%
Section 07

Work & employment

3.1%
+0.3 ptssince 2011
from 2.8% in 2011
US average: 5.2%
53.2%
−7.4 ptssince 2011
from 60.7% in 2011
US average: 63.5%
Women 20-64 in the labor force
80.7%
−7.2 ptssince 2020
from 87.9% in 2020
US average: 74.6%
23.1%
+10.5 ptssince 2009
from 12.6% in 2009
US average: 13.1%
40.2%
+9.7 ptssince 2009
from 30.5% in 2009
US average: 42.5%
Section 08

People & community

50.8%
+1.4 ptssince 2009
from 49.4% in 2009
49.2%
−1.4 ptssince 2009
from 50.6% in 2009
0.9%
+0.9 ptssince 2009
from 0.0% in 2009
US average: 14.1%
9.0%
−7.6 ptssince 2009
from 16.6% in 2009
US average: 6.2%
25.5%
+8.0 ptssince 2012
from 17.5% in 2012
US average: 13.3%
4.5%
−0.3 ptssince 2013
from 4.8% in 2013
US average: 8.4%
88.4%
+8.5 ptssince 2017
from 79.9% in 2017
US average: 91.0%
Computer in household
94.0%
+2.5 ptssince 2020
from 91.5% in 2020
US average: 95.5%
96.8%
+2.1 ptssince 2020
from 94.7% in 2020
US average: 87.7%
98.7%
−0.1 ptssince 2016
from 98.9% in 2016
US average: 77.7%
0.6%
−0.1 ptssince 2016
from 0.7% in 2016
US average: 13.6%
Marital status
Men 15+
Never married36.5%(109)
Married48.8%(146)
Widowed0.3%(1)
Divorced14.4%(43)
Women 15+
Never married17.9%(47)
Married49.6%(130)
Widowed14.9%(39)
Divorced17.6%(46)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

4.5%
−0.3 ptssince 2013
from 4.8% in 2013
US average: 8.4%
54.5%
−4.7 ptssince 2020
from 59.2% in 2020
US average: 54.8%
Direct-purchase
19.3%
+1.0 ptssince 2020
from 18.3% in 2020
US average: 13.8%
38.1%
+16.5 ptssince 2020
from 21.6% in 2020
US average: 18.4%
14.2%
+5.8 ptssince 2020
from 8.4% in 2020
US average: 20.9%
VA health care
4.8%
+1.9 ptssince 2020
from 2.9% in 2020
US average: 2.2%
Any private
76.0%
−0.9 ptssince 2020
from 76.9% in 2020
US average: 67.1%
Any public
48.3%
+20.1 ptssince 2020
from 28.2% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)6.1%(3)
US avg: 26.4%
Gulf War (1990s)24.5%(12)
US avg: 24.3%
Vietnam era51%(25)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 49 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Superior, Wisconsin?

Superior, Wisconsin has about 653 residents according to the 2024 American Community Survey.

What is the median household income in Superior, Wisconsin?

The typical household in Superior, Wisconsin earns about $70,694 a year. Half of households make more than that, and half make less.

Is Superior, Wisconsin expensive?

In Superior, Wisconsin, the median home is worth about $274,200, and the typical rent is about $1,270 a month.

How educated are people in Superior, Wisconsin?

About 27.8% of adults age 25 and over in Superior, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Superior, Wisconsin?

About 8.4% of people in Superior, Wisconsin live below the federal poverty line.

Has Superior, Wisconsin grown since 1990?

Yes, Superior, Wisconsin has grown since 1990. The population has added about 161 residents, a change of about 33 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →