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CITY

Spencer

Wisconsin · 1,809 residents (2025 est.) · 1.97 sq mi
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The short version

Spencer has lower-than-average household income, with a median household income of $69,750. Population has declined 13% since 2000. 15% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $155,400. Poverty is rare here, at 2.1% of residents.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Less educated
15% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,686
−13%since 2000
from 1,932 in 2000
1990 – 2025
Population density
856 / sq mi
−13%since 2000
from 981 / sq mi in 2000
US average: 281
Median age
38.7
+6%since 2000
from 36.6 in 2000
US average: 38.9

PEP 2025 EST:1,809 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K2K2K1990201020202024Spencer
20242K
1990201020202024
Section 02

Income & economy

Median household income
$69,750
−6%inflation adjusted, since 2000
from $40,665 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,962
+92%since 2000
from $17,665 in 2000
US average: $44,673
Households earning $100K+
47.7%
+27.8 ptssince 2009
from 19.9% in 2009
US average: 53.3%
Poverty rate
2.1%
−2.0 ptssince 2000
from 4.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.357
+7%since 2010
from 0.334 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.5%
US avg: 9.9%
Information11.2%
US avg: 10.8%
Wholesale trade8.6%
US avg: 6.9%
Finance & insurance5.2%
US avg: 5.9%
Professional, scientific, technical5.2%
US avg: 5.1%
Other services3.7%
US avg: 6.7%
Public administration3.7%
US avg: 4.8%
Agriculture, forestry, fishing2.8%
US avg: 1.6%
Construction2.8%
US avg: 1.2%
Transportation & warehousing1.2%
US avg: 2.2%
Arts, entertainment, food0.7%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$155,400
+20%inflation adjusted, since 2000
from $70,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$580
−24%inflation adjusted, since 2000
from $418 in 2000
US average: $1,442
Owner-occupied
71.9%
−3.2 ptssince 2000
from 75.1% in 2000
28.1% rent
Vacancy rate
0.7%
−3.9 ptssince 2009
from 4.6% in 2009
US average: 10.0%
Owner cost-burdened
8.3%
−8.3 ptssince 2009
from 16.6% in 2009
US average: 22.9%
Renter cost-burdened
23.2%
−22.7 ptssince 2009
from 45.9% in 2009
US average: 47.4%
Afford Score
2.2
+28%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
33
RELATED:See current rent listings in Spencer on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.5%(1,903)
Black0.1%(1)
Hispanic / Latino0.9%(18)
Asian0.1%(1)
Other0%
Diversity Score2.6%(50)
2024
White, non-Hispanic97.4%(1,642)
Black0%(0)
Hispanic / Latino1.8%(31)
Asian0%(0)
Other0.8%(13)
Diversity Score6.4%(108)
Diversity Score
6
+148%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.6%
+2.1 ptssince 2000
from 12.5% in 2000
US average: 35.6%
High school or higher
90.1%
+7.5 ptssince 2000
from 82.7% in 2000
US average: 89.6%
Graduate degree
3.2%
+0.8 ptssince 2000
from 2.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.3 min
+109%since 2000
from 9.2 min in 2000
US average: 26.5
Drive alone to work
64.3%
−17.3 ptssince 2009
from 81.6% in 2009
US average: 68.9%
Carpooled to work
11.4%
−1.9 ptssince 2009
from 13.3% in 2009
US average: 8.5%
Public transit
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
16.4%
+14.7 ptssince 2009
from 1.6% in 2009
US average: 15.0%
Walked to work
4.7%
+2.3 ptssince 2009
from 2.5% in 2009
US average: 2.4%
Biked to work
2.6%
+2.2 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
6.0%
+5.2 ptssince 2009
from 0.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−6.1 ptssince 2011
from 6.1% in 2011
US average: 5.2%
Labor force participation
68.3%
−8.3 ptssince 2011
from 76.6% in 2011
US average: 63.5%
Self-employed
17.3%
+8.1 ptssince 2009
from 9.2% in 2009
US average: 13.1%
Management & professional
30.3%
−25.1 ptssince 2009
from 55.4% in 2009
US average: 42.5%
Section 08

People & community

Male
55.6%
+7.1 ptssince 2009
from 48.6% in 2009
Female
44.4%
−7.1 ptssince 2009
from 51.4% in 2009
Foreign born
0.4%
−0.6 ptssince 2009
from 0.9% in 2009
US average: 14.1%
Veterans
6.3%
−41.8 ptssince 2009
from 48.1% in 2009
US average: 6.2%
With a disability
12.2%
−4.2 ptssince 2012
from 16.4% in 2012
US average: 13.3%
Uninsured
5.9%
−84.6 ptssince 2013
from 90.5% in 2013
US average: 8.4%
Broadband at home
85.4%
+8.2 ptssince 2017
from 77.2% in 2017
US average: 91.0%
English only at home
98.2%
−0.7 ptssince 2016
from 99.0% in 2016
US average: 77.7%
Spanish at home
1.3%
+0.7 ptssince 2016
from 0.5% in 2016
US average: 13.6%
Drill deeper

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Compare Spencer to nearby cities

SPENCER VS
Marshfield
Income$58,407−16%
Home value$177,800+14%
Population18,980+949%
SEE FULL COMPARISON →
SPENCER VS
Wisconsin Rapids
Income$55,253−21%
Home value$131,900−15%
Population18,654+931%
SEE FULL COMPARISON →
SPENCER VS
Wausau
Income$64,389−8%
Home value$167,900+8%
Population40,188+2122%
SEE FULL COMPARISON →
SPENCER VS
Kronenwetter
Income$115,044+65%
Home value$273,300+76%
Population8,413+365%
SEE FULL COMPARISON →
Frequently asked

How many people live in Spencer, Wisconsin?

Spencer, Wisconsin has about 1,686 residents according to the 2024 American Community Survey.

What is the median household income in Spencer, Wisconsin?

The typical household in Spencer, Wisconsin earns about $69,750 a year. Half of households make more than that, and half make less.

Is Spencer, Wisconsin expensive?

In Spencer, Wisconsin, the median home is worth about $155,400, and the typical rent is about $580 a month.

How educated are people in Spencer, Wisconsin?

About 14.6% of adults age 25 and over in Spencer, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Spencer, Wisconsin?

About 2.1% of people in Spencer, Wisconsin live below the federal poverty line.

Has Spencer, Wisconsin grown since 1990?

Yes, Spencer, Wisconsin has shrunk since 1990. The population has lost about 71 residents, a change of about -4 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →