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CITY · 2020 ACS

Ontario

Wisconsin · 534 residents · 1.004 sq mi
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The short version

Ontario has notably lower household income than the US average, with a median household income of $39,432. Population has held roughly steady since 2000. 10% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $77,900. Households here earn about 38% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 38.5
US median: 38.8
Less educated
10% hold a bachelor's degree
US average: 33%
Less affordable
home values up 38%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
534
+12%since 2000
from 476 in 2000
1990 – 2025
Population density
532 / sq mi
+12%since 2000
from 474 / sq mi in 2000
US average: 280
Median age
38.5
−13%since 2000
from 44.4 in 2000
US average: 38.8
Population, 1990 – 2024
3554305055796541990201020202024Ontario
2024422
1990201020202024
Section 02

Income & economy

Median household income
$39,432
+13%inflation adjusted, since 2000
from $23,194 in 2000
US average: $66,278
1990 – 2024
Per capita income
$22,198
+60%since 2000
from $13,893 in 2000
US average: $35,364
Households earning $100K+
23.4%
+18.2 ptssince 2009
from 5.2% in 2009
US average: 43.9%
Poverty rate
15.5%
−6.9 ptssince 2000
from 22.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade47.2%
US avg: 10%
Information11.4%
US avg: 11.1%
Agriculture, forestry, fishing4.7%
US avg: 1.7%
Construction4.7%
US avg: 1.2%
Wholesale trade4.1%
US avg: 6.7%
Transportation & warehousing3.6%
US avg: 2.5%
Finance & insurance2.6%
US avg: 5.5%
Professional, scientific, technical2.6%
US avg: 4.7%
Other services2.6%
US avg: 6.6%
Arts, entertainment, food1%
US avg: 2%
Public administration1%
US avg: 4.7%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$77,900
+38%inflation adjusted, since 2000
from $37,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$822
+53%inflation adjusted, since 2000
from $358 in 2000
US average: $1,124
Owner-occupied
77.7%
+4.8 ptssince 2000
from 72.9% in 2000
22.3% rent
Afford Score
2.0
+22%since 2000
from 1.6 in 2000
1990 – 2024
RELATED:See current rent listings in Ontario on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.9%(447)
Black0%(0)
Hispanic / Latino4.8%(23)
Asian0%(0)
Other0%
Diversity Score11.6%(55)
2020
White, non-Hispanic90.6%(484)
Black0.2%(1)
Hispanic / Latino5.4%(29)
Asian1.3%(7)
Other0%(0)
Diversity Score16.7%(89)
Diversity Score
17
+44%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
9.9%
+3.8 ptssince 2000
from 6.0% in 2000
US average: 32.9%
High school or higher
75.0%
+6.7 ptssince 2000
from 68.3% in 2000
US average: 88.5%
Graduate degree
1.2%
+0.3 ptssince 2000
from 0.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
22.0 min
+9%since 2000
from 20.3 min in 2000
US average: 26.9
Drive alone to work
88.1%
+32.4 ptssince 2009
from 55.7% in 2009
US average: 75.1%
No vehicle available
15.8%
+13.5 ptssince 2009
from 2.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.5%
−6.5 ptssince 2011
from 8.0% in 2011
US average: 5.4%
Labor force participation
54.3%
−12.7 ptssince 2011
from 67.0% in 2011
US average: 63.4%
Management & professional
21.2%
−30.4 ptssince 2009
from 51.7% in 2009
US average: 39.3%
Section 08

People & community

Male
48.6%
+3.3 ptssince 2009
from 45.3% in 2009
Female
51.4%
−3.3 ptssince 2009
from 54.7% in 2009
Foreign born
4.6%
−13.0 ptssince 2009
from 17.6% in 2009
US average: 13.5%
Uninsured
7.5%
−79.7 ptssince 2013
from 87.2% in 2013
US average: 8.8%
Drill deeper

Places similar to Ontario

Alford
Pop 521
Ailey
Pop 517
Berlin
Pop 529
Beverly Beach
Pop 521
Places similar to Ontario
Head to head

Compare Ontario to nearby cities

ONTARIO VS
Sparta
Income$64,973+65%
Home value$180,600+132%
Population9,974+1789%
SEE FULL COMPARISON →
ONTARIO VS
Tomah
Income$51,274+30%
Home value$174,300+124%
Population9,600+1718%
SEE FULL COMPARISON →
ONTARIO VS
La Crosse
Income$55,866+42%
Home value$210,100+170%
Population50,784+9518%
SEE FULL COMPARISON →
ONTARIO VS
Reedsburg
Income$75,028+90%
Home value$229,100+194%
Population10,641+1915%
SEE FULL COMPARISON →
Frequently asked

How many people live in Ontario, Wisconsin?

Ontario, Wisconsin has about 534 residents according to the 2020 American Community Survey.

What is the median household income in Ontario, Wisconsin?

The typical household in Ontario, Wisconsin earns about $39,432 a year. Half of households make more than that, and half make less.

Is Ontario, Wisconsin expensive?

In Ontario, Wisconsin, the median home is worth about $77,900, and the typical rent is about $822 a month.

How educated are people in Ontario, Wisconsin?

About 9.9% of adults age 25 and over in Ontario, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ontario, Wisconsin?

About 15.5% of people in Ontario, Wisconsin live below the federal poverty line.

Has Ontario, Wisconsin grown since 1990?

Yes, Ontario, Wisconsin has grown since 1990. The population has added about 148 residents, a change of about 38 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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