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CITY · 2020 ACS

New Richmond

Wisconsin · 10,079 residents · 10.945 sq mi
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The short version

New Richmond has roughly average household income, with a median household income of $68,034. The city has grown rapidly, with population up 60% since 2000. Median home value has more than doubled since 2000, reaching $199,800. Poverty is rare here, at 5.2% of residents.

At a glance
Average income
near the US median
US median: $66,278
Younger
median age 36.8
US median: 38.8
Less educated
28% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
10,079
+60%since 2000
from 6,310 in 2000
1990 – 2025
Population density
921 / sq mi
+60%since 2000
from 577 / sq mi in 2000
US average: 280
Median age
36.8
+7%since 2000
from 34.5 in 2000
US average: 38.8
Population, 1990 – 2024
5K6K8K9K11K1990201020202024New Richmond
202411K
1990201020202024
Section 02

Income & economy

Median household income
$68,034
+4%inflation adjusted, since 2000
from $43,475 in 2000
US average: $66,278
1990 – 2024
Per capita income
$33,732
+70%since 2000
from $19,840 in 2000
US average: $35,364
Households earning $100K+
46.0%
+21.3 ptssince 2009
from 24.7% in 2009
US average: 43.9%
Poverty rate
5.2%
−1.6 ptssince 2000
from 6.8% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade22.4%
US avg: 10%
Information12%
US avg: 11.1%
Wholesale trade9.5%
US avg: 6.7%
Other services5.2%
US avg: 6.6%
Public administration4.6%
US avg: 4.7%
Transportation & warehousing3.8%
US avg: 2.5%
Finance & insurance3.1%
US avg: 5.5%
Professional, scientific, technical2.8%
US avg: 4.7%
Arts, entertainment, food0.8%
US avg: 2%
Agriculture, forestry, fishing0.4%
US avg: 1.7%
Construction0.4%
US avg: 1.2%
Education & health services0.3%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$199,800
+24%inflation adjusted, since 2000
from $107,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$895
+11%inflation adjusted, since 2000
from $538 in 2000
US average: $1,124
Owner-occupied
62.3%
−0.9 ptssince 2000
from 63.2% in 2000
37.7% rent
Afford Score
2.9
+19%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in New Richmond on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.7%(6,168)
Black0.2%(13)
Hispanic / Latino0.8%(49)
Asian0.3%(22)
Other0%
Diversity Score3.3%(210)
2020
White, non-Hispanic89.4%(9,008)
Black1.6%(165)
Hispanic / Latino3.1%(316)
Asian1%(104)
Other2%(197)
Diversity Score18.9%(1,909)
Diversity Score
19
+469%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
27.7%
+10.2 ptssince 2000
from 17.5% in 2000
US average: 32.9%
High school or higher
95.8%
+7.8 ptssince 2000
from 87.9% in 2000
US average: 88.5%
Graduate degree
7.0%
+2.5 ptssince 2000
from 4.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.2 min
+20%since 2000
from 21.1 min in 2000
US average: 26.9
Drive alone to work
76.9%
−9.0 ptssince 2009
from 85.9% in 2009
US average: 75.1%
No vehicle available
7.3%
+0.2 ptssince 2009
from 7.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
0.6%
−9.0 ptssince 2011
from 9.6% in 2011
US average: 5.4%
Labor force participation
73.6%
+3.7 ptssince 2011
from 69.9% in 2011
US average: 63.4%
Management & professional
34.3%
−28.7 ptssince 2009
from 62.9% in 2009
US average: 39.3%
Section 08

People & community

Male
48.7%
+0.8 ptssince 2009
from 47.9% in 2009
Female
51.3%
−0.8 ptssince 2009
from 52.1% in 2009
Foreign born
0.7%
−2.5 ptssince 2009
from 3.2% in 2009
US average: 13.5%
Uninsured
5.4%
−83.1 ptssince 2013
from 88.5% in 2013
US average: 8.8%
Drill deeper

Places similar to New Richmond

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Head to head

Compare New Richmond to nearby cities

NEW RICHMOND VS
Hudson
Income$93,937+38%
Home value$392,700+97%
Population15,019+37%
SEE FULL COMPARISON →
NEW RICHMOND VS
Stillwater
Income$105,853+56%
Home value$414,200+107%
Population19,354+76%
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NEW RICHMOND VS
River Falls
Income$83,627+23%
Home value$327,600+64%
Population17,916+63%
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NEW RICHMOND VS
Lake Elmo
Income$153,669+126%
Home value$597,000+199%
Population14,376+31%
SEE FULL COMPARISON →
Frequently asked

How many people live in New Richmond, Wisconsin?

New Richmond, Wisconsin has about 10,079 residents according to the 2020 American Community Survey.

What is the median household income in New Richmond, Wisconsin?

The typical household in New Richmond, Wisconsin earns about $68,034 a year. Half of households make more than that, and half make less.

Is New Richmond, Wisconsin expensive?

In New Richmond, Wisconsin, the median home is worth about $199,800, and the typical rent is about $895 a month.

How educated are people in New Richmond, Wisconsin?

About 27.7% of adults age 25 and over in New Richmond, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in New Richmond, Wisconsin?

About 5.2% of people in New Richmond, Wisconsin live below the federal poverty line.

Has New Richmond, Wisconsin grown since 1990?

Yes, New Richmond, Wisconsin has grown since 1990. The population has added about 4,973 residents, a change of about 97 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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