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CITY

Naples

Utah · 2,488 residents (2025 est.) · 6.601 sq mi
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The short version

Naples is wealthier than most US places, with a median household income of $97,865. The city has more than doubled in size since 2000, adding 1,985 residents. 23% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than tripled since 2000, reaching $304,800. At a median age of 32.7, residents skew younger than the country as a whole. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 32.7
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Less affordable
home values up 104%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,285
+153%since 2000
from 1,300 in 2000
1990 – 2025
Population density
498 / sq mi
+153%since 2000
from 197 / sq mi in 2000
US average: 281
Median age
32.7
+12%since 2000
from 29.3 in 2000
US average: 38.9

PEP 2025 EST:2,488 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K2K2K3K3K1990201020202024Naples
20243K
1990201020202024
Section 02

Income & economy

Median household income
$97,865
+24%inflation adjusted, since 2000
from $43,158 in 2000
US average: $82,259
1990 – 2024
Per capita income
$28,433
+96%since 2000
from $14,517 in 2000
US average: $44,673
Households earning $100K+
66.6%
+22.6 ptssince 2009
from 44.0% in 2009
US average: 53.3%
Poverty rate
3.1%
−3.6 ptssince 2000
from 6.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.297
−12%since 2010
from 0.336 in 2010
US average: 0.476
Workforce by industry, 2024
Information15.3%
US avg: 10.8%
Agriculture, forestry, fishing15.1%
US avg: 1.6%
Manufacturing10.8%
US avg: 0.4%
Finance & insurance9.2%
US avg: 5.9%
Professional, scientific, technical7.5%
US avg: 5.1%
Transportation & warehousing6.5%
US avg: 2.2%
Construction4.3%
US avg: 1.2%
Other services3.3%
US avg: 6.7%
Wholesale trade3.2%
US avg: 6.9%
Public administration2.6%
US avg: 4.8%
Retail trade2.4%
US avg: 9.9%
Arts, entertainment, food2.2%
US avg: 1.9%
Education & health services1.7%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$304,800
+104%inflation adjusted, since 2000
from $82,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,332
+53%inflation adjusted, since 2000
from $478 in 2000
US average: $1,442
Owner-occupied
92.1%
+3.8 ptssince 2000
from 88.3% in 2000
7.9% rent
Vacancy rate
3.7%
+3.7 ptssince 2009
from 0.0% in 2009
US average: 10.0%
Owner cost-burdened
20.5%
+1.7 ptssince 2009
from 18.8% in 2009
US average: 22.9%
Renter cost-burdened
0.0%
−6.9 ptssince 2009
from 6.9% in 2009
US average: 47.4%
Afford Score
3.1
+64%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
45
RELATED:See current rent listings in Naples on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(1,247)
Black0%(0)
Hispanic / Latino2.8%(37)
Asian0%(0)
Other0%
Diversity Score7%(91)
2024
White, non-Hispanic83.3%(2,735)
Black0%(0)
Hispanic / Latino7.5%(245)
Asian3.7%(121)
Other5.6%(184)
Diversity Score37.1%(1,219)
Diversity Score
37
+430%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
22.7%
+8.0 ptssince 2000
from 14.6% in 2000
US average: 35.6%
High school or higher
93.8%
+11.6 ptssince 2000
from 82.2% in 2000
US average: 89.6%
Graduate degree
7.4%
+3.3 ptssince 2000
from 4.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
15.9 min
+16%since 2000
from 13.7 min in 2000
US average: 26.5
Drive alone to work
84.3%
+3.5 ptssince 2009
from 80.9% in 2009
US average: 68.9%
Carpooled to work
8.7%
−6.3 ptssince 2009
from 15.0% in 2009
US average: 8.5%
Public transit
0.0%
−1.3 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
5.7%
+4.5 ptssince 2009
from 1.2% in 2009
US average: 15.0%
Walked to work
0.0%
−0.3 ptssince 2009
from 0.3% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.0%
+1.5 ptssince 2009
from 2.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.3%
−2.9 ptssince 2011
from 9.2% in 2011
US average: 5.2%
Labor force participation
61.6%
−9.8 ptssince 2011
from 71.4% in 2011
US average: 63.5%
Self-employed
16.3%
+1.3 ptssince 2009
from 15.0% in 2009
US average: 13.1%
Management & professional
40.5%
−10.4 ptssince 2009
from 50.8% in 2009
US average: 42.5%
Section 08

People & community

Male
47.3%
−6.1 ptssince 2009
from 53.4% in 2009
Female
52.7%
+6.1 ptssince 2009
from 46.6% in 2009
Foreign born
4.2%
+2.6 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
4.3%
−47.5 ptssince 2009
from 51.8% in 2009
US average: 6.2%
With a disability
9.3%
+1.4 ptssince 2012
from 7.9% in 2012
US average: 13.3%
Uninsured
8.5%
−81.0 ptssince 2013
from 89.5% in 2013
US average: 8.4%
Broadband at home
95.0%
+13.1 ptssince 2017
from 81.9% in 2017
US average: 91.0%
English only at home
92.9%
−1.3 ptssince 2016
from 94.2% in 2016
US average: 77.7%
Spanish at home
4.9%
+0.3 ptssince 2016
from 4.5% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Naples to nearby cities

NAPLES VS
Vernal
Income$64,457−34%
Home value$252,700−17%
Population10,671+329%
SEE FULL COMPARISON →
NAPLES VS
Green River
Income$84,747−13%
Home value$263,400−14%
Population11,450+360%
SEE FULL COMPARISON →
NAPLES VS
Rock Springs
Income$69,168−29%
Home value$256,200−16%
Population22,936+822%
SEE FULL COMPARISON →
NAPLES VS
Price
Income$53,203−46%
Home value$225,600−26%
Population8,368+236%
SEE FULL COMPARISON →
Frequently asked

How many people live in Naples, Utah?

Naples, Utah has about 3,285 residents according to the 2024 American Community Survey.

What is the median household income in Naples, Utah?

The typical household in Naples, Utah earns about $97,865 a year. Half of households make more than that, and half make less.

Is Naples, Utah expensive?

In Naples, Utah, the median home is worth about $304,800, and the typical rent is about $1,332 a month.

How educated are people in Naples, Utah?

About 22.7% of adults age 25 and over in Naples, Utah hold a bachelor's degree or higher.

What is the poverty rate in Naples, Utah?

About 3.1% of people in Naples, Utah live below the federal poverty line.

Has Naples, Utah grown since 1990?

Yes, Naples, Utah has grown since 1990. The population has added about 1,951 residents, a change of about 146 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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