New London is a city of 1,085 people in Texas. Owners hold 94% of the housing stock. 14% of adults hold a bachelor's degree, below the 36% national rate. Home values have more than tripled since 2000, reaching $150,000. 2% of locals were born outside the United States. The poverty rate is 20.5%, above the 12.5% national rate.
At a glance
Lower income
median household income $63,036, below the US median
US median: $82,259
Older
median age 41.8
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Less affordable
home values up 97%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about New London
What changed most since 1990
Adults with a bachelor's degree8.6% → 13.5%(+4.9 pts)US over the same years: +15.3 pts
Homes owned by their occupants82.7% → 94.0%(+11.3 pts)US over the same years: +0.9 pts
White share89.3% → 81.1%(−8.1 pts)US over the same years: −17.8 pts
New London's population equals 2.1% of Rusk County's. Its number of people who work from home equals 0.6% of the county's. Its number of households without a car equals 0.6% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)18.8%(12)
US avg: 26.4%
Gulf War (1990s)20.3%(13)
US avg: 24.3%
Vietnam era42.2%(27)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%
Share of the 64 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
New London, decade by decade
New London population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
912
$51,001
$87,363
8.6%
24.4
2000
987
$52,799
$75,963
12.0%
25.7
2010
998
$49,451
$65,167
4.8%
35.9
2020
958
$55,116
$151,020
10.7%
54.3
2024
1,085
$63,036
$150,000
13.5%
40.8
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
