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CITY

Lake Norden

South Dakota · 651 residents (2025 est.) · 0.872 sq mi
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The short version

Lake Norden has roughly average household income, with a median household income of $75,688. The city has more than doubled in size since 2000, adding 457 residents. 14% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than tripled since 2000, reaching $192,600. At a median age of 24.2, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 24.2
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Less affordable
home values up 227%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
889
+106%since 2000
from 432 in 2000
1990 – 2025
Population density
1,019 / sq mi
+106%since 2000
from 495 / sq mi in 2000
US average: 281
Median age
24.2
−44%since 2000
from 43.0 in 2000
US average: 38.9

PEP 2025 EST:651 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3715126547959361990201020202024Lake Norden
2024889
1990201020202024
Section 02

Income & economy

Median household income
$75,688
+47%inflation adjusted, since 2000
from $28,194 in 2000
US average: $82,259
1990 – 2024
Per capita income
$29,104
+96%since 2000
from $14,852 in 2000
US average: $44,673
Households earning $100K+
51.9%
+41.0 ptssince 2009
from 11.0% in 2009
US average: 53.3%
Poverty rate
6.3%
−7.8 ptssince 2000
from 14.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.315
−16%since 2010
from 0.374 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade29.8%
US avg: 9.9%
Wholesale trade16.2%
US avg: 6.9%
Information12.8%
US avg: 10.8%
Agriculture, forestry, fishing8.1%
US avg: 1.6%
Construction8.1%
US avg: 1.2%
Transportation & warehousing5.7%
US avg: 2.2%
Finance & insurance2.1%
US avg: 5.9%
Professional, scientific, technical1.6%
US avg: 5.1%
Education & health services0.5%
US avg: 0.9%
Other services0.5%
US avg: 6.7%
Public administration0.5%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$192,600
+227%inflation adjusted, since 2000
from $32,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,089
+97%inflation adjusted, since 2000
from $303 in 2000
US average: $1,442
Owner-occupied
67.1%
−6.1 ptssince 2000
from 73.3% in 2000
32.9% rent
Vacancy rate
6.6%
−6.7 ptssince 2009
from 13.3% in 2009
US average: 10.0%
Owner cost-burdened
30.5%
+15.7 ptssince 2009
from 14.8% in 2009
US average: 22.9%
Renter cost-burdened
6.5%
−25.5 ptssince 2009
from 31.9% in 2009
US average: 47.4%
Afford Score
2.5
+122%since 2000
from 1.1 in 2000
1990 – 2024
Gentrification Score
76
RELATED:See current rent listings in Lake Norden on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.2%(420)
Black0%(0)
Hispanic / Latino0.9%(4)
Asian0.2%(1)
Other0%
Diversity Score2.9%(13)
2024
White, non-Hispanic81.3%(723)
Black0%(0)
Hispanic / Latino17.3%(154)
Asian0%(0)
Other1.3%(12)
Diversity Score38.5%(343)
Diversity Score
39
+1224%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.4%
+0.5 ptssince 2000
from 13.9% in 2000
US average: 35.6%
High school or higher
89.0%
+15.9 ptssince 2000
from 73.1% in 2000
US average: 89.6%
Graduate degree
1.0%
−5.4 ptssince 2000
from 6.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.3 min
+98%since 2000
from 14.3 min in 2000
US average: 26.5
Drive alone to work
64.9%
+5.7 ptssince 2009
from 59.2% in 2009
US average: 68.9%
Carpooled to work
12.6%
−3.3 ptssince 2009
from 15.8% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
2.4%
−1.7 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
19.6%
+0.2 ptssince 2009
from 19.4% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.8%
−2.1 ptssince 2009
from 3.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−5.9 ptssince 2011
from 5.9% in 2011
US average: 5.2%
Labor force participation
67.4%
+9.5 ptssince 2011
from 58.0% in 2011
US average: 63.5%
Self-employed
11.2%
−1.4 ptssince 2009
from 12.6% in 2009
US average: 13.1%
Management & professional
30.0%
−23.5 ptssince 2009
from 53.5% in 2009
US average: 42.5%
Section 08

People & community

Male
55.3%
+9.4 ptssince 2009
from 45.9% in 2009
Female
44.7%
−9.4 ptssince 2009
from 54.1% in 2009
Foreign born
12.8%
+10.4 ptssince 2009
from 2.4% in 2009
US average: 14.1%
Veterans
4.9%
−39.0 ptssince 2009
from 43.9% in 2009
US average: 6.2%
With a disability
3.8%
−33.0 ptssince 2012
from 36.8% in 2012
US average: 13.3%
Uninsured
11.4%
−82.6 ptssince 2013
from 94.0% in 2013
US average: 8.4%
Broadband at home
86.2%
+21.1 ptssince 2017
from 65.1% in 2017
US average: 91.0%
English only at home
84.5%
−10.8 ptssince 2016
from 95.3% in 2016
US average: 77.7%
Spanish at home
14.9%
+11.0 ptssince 2016
from 4.0% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Lake Norden to nearby cities

LAKE NORDEN VS
Watertown
Income$69,600−8%
Home value$229,400+19%
Population23,736+3546%
SEE FULL COMPARISON →
LAKE NORDEN VS
Brookings
Income$63,493−16%
Home value$265,500+38%
Population25,355+3795%
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LAKE NORDEN VS
Huron
Income$61,452−19%
Home value$159,000−17%
Population14,607+2144%
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LAKE NORDEN VS
Marshall
Income$68,566−9%
Home value$210,300+9%
Population14,171+2077%
SEE FULL COMPARISON →
Frequently asked

How many people live in Lake Norden, South Dakota?

Lake Norden, South Dakota has about 889 residents according to the 2024 American Community Survey.

What is the median household income in Lake Norden, South Dakota?

The typical household in Lake Norden, South Dakota earns about $75,688 a year. Half of households make more than that, and half make less.

Is Lake Norden, South Dakota expensive?

In Lake Norden, South Dakota, the median home is worth about $192,600, and the typical rent is about $1,089 a month.

How educated are people in Lake Norden, South Dakota?

About 14.4% of adults age 25 and over in Lake Norden, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Lake Norden, South Dakota?

About 6.3% of people in Lake Norden, South Dakota live below the federal poverty line.

Has Lake Norden, South Dakota grown since 1990?

Yes, Lake Norden, South Dakota has grown since 1990. The population has added about 458 residents, a change of about 106 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Lake Norden, South Dakota: demographics, income & housing data · CensusEasy