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CITY

Florence

South Dakota · 338 residents (2025 est.) · 0.693 sq mi
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The short version

Florence has roughly average household income, with a median household income of $75,909. Population has held roughly steady since 2000. 8% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $158,700. With a median age of 51.3, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 51.3
US median: 38.9
Less educated
8% hold a bachelor's degree
US average: 36%
Less affordable
home values up 42%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
317
+6%since 2000
from 299 in 2000
1990 – 2025
Population density
457 / sq mi
+6%since 2000
from 431 / sq mi in 2000
US average: 281
Median age
51.3
+60%since 2000
from 32.1 in 2000
US average: 38.9

PEP 2025 EST:338 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1662463264064861990201020202024Florence
2024317
1990201020202024
Section 02

Income & economy

Median household income
$75,909
+6%inflation adjusted, since 2000
from $39,375 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,852
+112%since 2000
from $15,003 in 2000
US average: $44,673
Households earning $100K+
53.2%
+47.1 ptssince 2009
from 6.1% in 2009
US average: 53.3%
Poverty rate
9.8%
+4.0 ptssince 2000
from 5.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.310
+9%since 2010
from 0.285 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.9%
US avg: 9.9%
Wholesale trade13.7%
US avg: 6.9%
Arts, entertainment, food12.4%
US avg: 1.9%
Information9.2%
US avg: 10.8%
Agriculture, forestry, fishing6.5%
US avg: 1.6%
Construction6.5%
US avg: 1.2%
Other services5.2%
US avg: 6.7%
Public administration5.2%
US avg: 4.8%
Finance & insurance3.3%
US avg: 5.9%
Professional, scientific, technical2.6%
US avg: 5.1%
Transportation & warehousing0.7%
US avg: 2.2%
Education & health services0.7%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$158,700
+42%inflation adjusted, since 2000
from $61,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$817
+9%inflation adjusted, since 2000
from $411 in 2000
US average: $1,442
Owner-occupied
85.5%
+2.2 ptssince 2000
from 83.3% in 2000
14.5% rent
Vacancy rate
8.8%
+4.4 ptssince 2009
from 4.4% in 2009
US average: 10.0%
Owner cost-burdened
26.4%
+0.2 ptssince 2009
from 26.2% in 2009
US average: 22.9%
Renter cost-burdened
5.6%
−11.1 ptssince 2009
from 16.7% in 2009
US average: 47.4%
Afford Score
2.1
+34%since 2000
from 1.6 in 2000
1990 – 2024
Gentrification Score
65
RELATED:See current rent listings in Florence on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.7%(286)
Black0.3%(1)
Hispanic / Latino0%(0)
Asian0.3%(1)
Other0%
Diversity Score1.7%(5)
2024
White, non-Hispanic89.3%(283)
Black0%(0)
Hispanic / Latino2.5%(8)
Asian0.6%(2)
Other7.6%(24)
Diversity Score24.6%(78)
Diversity Score
25
+1323%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
8.0%
−0.9 ptssince 2000
from 8.9% in 2000
US average: 35.6%
High school or higher
96.6%
+9.1 ptssince 2000
from 87.6% in 2000
US average: 89.6%
Graduate degree
3.8%
+3.8 ptssince 2000
from 0.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.1 min
+127%since 2000
from 11.0 min in 2000
US average: 26.5
Drive alone to work
91.4%
+13.3 ptssince 2009
from 78.1% in 2009
US average: 68.9%
Carpooled to work
4.6%
−9.4 ptssince 2009
from 14.0% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
4.0%
+0.6 ptssince 2009
from 3.4% in 2009
US average: 15.0%
Walked to work
0.0%
−3.4 ptssince 2009
from 3.4% in 2009
US average: 2.4%
Biked to work
0.0%
−1.1 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
0.8%
+0.8 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−1.8 ptssince 2011
from 1.8% in 2011
US average: 5.2%
Labor force participation
62.8%
−14.6 ptssince 2011
from 77.3% in 2011
US average: 63.5%
Self-employed
13.7%
Unchangedsince 2009
from 13.7% in 2009
US average: 13.1%
Management & professional
24.8%
−37.8 ptssince 2009
from 62.6% in 2009
US average: 42.5%
Section 08

People & community

Male
42.0%
−14.2 ptssince 2009
from 56.2% in 2009
Female
58.0%
+14.2 ptssince 2009
from 43.8% in 2009
Foreign born
0.6%
+0.4 ptssince 2009
from 0.3% in 2009
US average: 14.1%
Veterans
8.7%
−46.8 ptssince 2009
from 55.5% in 2009
US average: 6.2%
With a disability
11.2%
+1.3 ptssince 2012
from 9.9% in 2012
US average: 13.3%
Uninsured
0.7%
−90.6 ptssince 2013
from 91.3% in 2013
US average: 8.4%
Broadband at home
94.4%
+31.8 ptssince 2017
from 62.6% in 2017
US average: 91.0%
English only at home
99.7%
+1.3 ptssince 2016
from 98.3% in 2016
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Compare Florence to nearby cities

FLORENCE VS
Watertown
Income$69,600−8%
Home value$229,400+45%
Population23,736+6922%
SEE FULL COMPARISON →
FLORENCE VS
Brookings
Income$63,493−16%
Home value$265,500+67%
Population25,355+7401%
SEE FULL COMPARISON →
FLORENCE VS
Aberdeen
Income$64,405−15%
Home value$217,300+37%
Population27,961+8172%
SEE FULL COMPARISON →
FLORENCE VS
Huron
Income$61,452−19%
Home value$159,000same
Population14,607+4222%
SEE FULL COMPARISON →
Frequently asked

How many people live in Florence, South Dakota?

Florence, South Dakota has about 317 residents according to the 2024 American Community Survey.

What is the median household income in Florence, South Dakota?

The typical household in Florence, South Dakota earns about $75,909 a year. Half of households make more than that, and half make less.

Is Florence, South Dakota expensive?

In Florence, South Dakota, the median home is worth about $158,700, and the typical rent is about $817 a month.

How educated are people in Florence, South Dakota?

About 8.0% of adults age 25 and over in Florence, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Florence, South Dakota?

About 9.8% of people in Florence, South Dakota live below the federal poverty line.

Has Florence, South Dakota grown since 1990?

Yes, Florence, South Dakota has grown since 1990. The population has added about 124 residents, a change of about 64 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Florence, South Dakota: demographics, income & housing data · CensusEasy