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CITY · 2020 ACS

Custer

South Dakota · 1,919 residents · 2.48 sq mi
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The short version

Custer is home to 1,919 people in South Dakota. At a median age of 53.9, this is an older place than the country as a whole. Home values have more than doubled since 2000, reaching $142,800. The foreign-born share is 3%. 25% of adults hold a bachelor's degree or higher. 19.0% of residents live below the federal poverty line.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 53.9
US median: 38.8
Less educated
25% hold a bachelor's degree
US average: 33%
Less affordable
home values up 45%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

1,919
+3%since 2000
from 1,860 in 2000
1990 – 2025
53.9
+29%since 2000
from 41.7 in 2000
US average: 38.8
Land area
2.48 sq mi
Population, 19902024
2K2K2K2K3K19902000201020202024Custer
20242K
1990201020202024
Age distribution, 2020
Under 53.9%(74)
US avg: 5.6%
5 to 95.4%(104)
US avg: 6.1%
10 to 146.3%(120)
US avg: 6.5%
15 to 194.6%(88)
US avg: 6.6%
20 to 242%(38)
US avg: 6.7%
25 to 348.4%(161)
US avg: 13.5%
35 to 4410.3%(198)
US avg: 12.7%
45 to 5410.5%(201)
US avg: 12.3%
55 to 6416.3%(313)
US avg: 13.1%
65 to 7417.4%(334)
US avg: 10%
75 to 8410%(191)
US avg: 4.9%
85 and over5.1%(97)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$57,300
+20%inflation adjusted, since 2000
from $31,739 in 2000
US average: $66,278
1990 – 2024
$30,651
+78%since 2000
from $17,216 in 2000
US average: $35,364
Households earning $100K+
35.9%
+17.3 ptssince 2009
from 18.6% in 2009
US average: 43.9%
19.0%
+7.7 ptssince 2000
from 11.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Information10.6%
US avg: 11.1%
Finance & insurance10.2%
US avg: 5.5%
Other services8.9%
US avg: 6.6%
Public administration8.3%
US avg: 4.7%
Wholesale trade7.1%
US avg: 6.7%
Retail trade6.6%
US avg: 10%
Professional, scientific, technical6.1%
US avg: 4.7%
Agriculture, forestry, fishing5.4%
US avg: 1.7%
Construction4.8%
US avg: 1.2%
Education & health services4.1%
US avg: 0.8%
Arts, entertainment, food0.6%
US avg: 2%
Manufacturing0.5%
US avg: 0.5%
Transportation & warehousing0%
US avg: 2.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$142,800
+45%inflation adjusted, since 2000
from $65,400 in 2000
US average: $265,253
1990 – 2024
$792
+88%inflation adjusted, since 2000
from $281 in 2000
US average: $1,124
62.9%
+2.1 ptssince 2000
from 60.8% in 2000
37.1% rent
2.06 people
+7%since 2009
from 1.93 people in 2009
US average: 2.61
2.5
−21%since 2009
from 3.2 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic94.9%(1,766)
Black0.3%(5)
Hispanic / Latino1.5%(28)
Asian0.2%(3)
Other0%
2020
White, non-Hispanic90.2%(1,730)
Black0.9%(17)
Hispanic / Latino3.4%(65)
Asian0.6%(11)
Other7.8%(150)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican4.1%(96)
Ancestry
German35.3%(817)
Irish15.3%(353)
English11.8%(273)
Norwegian9.9%(229)
Swedish6.7%(155)
American3.3%(77)
Dutch3%(70)
Canadian2.6%(61)
Scottish2.2%(52)
Russian2.2%(50)
Danish2.1%(48)
French2.1%(48)
+ 10 more ancestry groups with data
Italian1.8%(42)
Scotch-Irish1.5%(34)
Welsh1%(23)
Finnish0.7%(17)
Hungarian0.6%(15)
Polish0.4%(10)
Czech0.3%(8)
British0.3%(6)
Swiss0.3%(6)
Section 05

Education

25.4%
+2.9 ptssince 2000
from 22.5% in 2000
US average: 32.9%
High school or higher
89.2%
+3.2 ptssince 2000
from 86.0% in 2000
US average: 88.5%
8.0%
+1.5 ptssince 2000
from 6.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

20.2 min
+67%since 2000
from 12.1 min in 2000
US average: 26.9
74.9%
−1.8 ptssince 2009
from 76.7% in 2009
US average: 75.1%
5.4%
+4.1 ptssince 2009
from 1.2% in 2009
US average: 8.4%
Section 07

Work & employment

12.4%
+11.4 ptssince 2011
from 1.0% in 2011
US average: 5.4%
51.5%
−8.5 ptssince 2011
from 60.0% in 2011
US average: 63.4%
Women 20-64 in the labor force
69.6%
US average: 73.3%
37.1%
−0.4 ptssince 2009
from 37.5% in 2009
US average: 39.3%
Section 08

People & community

50.1%
−0.4 ptssince 2009
from 50.5% in 2009
49.9%
+0.4 ptssince 2009
from 49.5% in 2009
3.3%
+3.1 ptssince 2009
from 0.2% in 2009
US average: 13.5%
7.7%
−4.3 ptssince 2013
from 12.0% in 2013
US average: 8.8%
Computer in household
84.9%
US average: 91.9%
87.6%
US average: 86.2%
Marital status (2024)
Men 15+
Never married21.9%(210)
Married62.4%(599)
Widowed9.3%(89)
Divorced6.5%(62)
Women 15+
Never married14.9%(168)
Married55.4%(623)
Widowed13.9%(156)
Divorced15.8%(178)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

7.7%
−4.3 ptssince 2013
from 12.0% in 2013
US average: 8.8%
57.4%
US average: 55.4%
Direct-purchase
20.6%
US average: 13.7%
35.0%
US average: 17.6%
13.2%
US average: 20.0%
VA health care
8.3%
US average: 2.3%
Any private
72.9%
US average: 68.1%
Any public
44.2%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)6.1%(20)
US avg: 20.6%
Gulf War (1990s)34.5%(113)
US avg: 21.4%
Vietnam era29.6%(97)
US avg: 35.2%
Korean War4.9%(16)
US avg: 7.6%
World War II4.9%(16)
US avg: 2.9%

Share of the 328 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Custer, South Dakota?

Custer, South Dakota has about 1,919 residents according to the 2020 American Community Survey.

What is the median household income in Custer, South Dakota?

The typical household in Custer, South Dakota earns about $57,300 a year. Half of households make more than that, and half make less.

Is Custer, South Dakota expensive?

In Custer, South Dakota, the median home is worth about $142,800, and the typical rent is about $792 a month.

How educated are people in Custer, South Dakota?

About 25.4% of adults age 25 and over in Custer, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Custer, South Dakota?

About 19.0% of people in Custer, South Dakota live below the federal poverty line.

Has Custer, South Dakota grown since 1990?

Yes, Custer, South Dakota has grown since 1990. The population has added about 178 residents, a change of about 10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →