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CITY

Bruce

South Dakota · 219 residents (2025 est.) · 0.37 sq mi
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The short version

With 290 people, Bruce is a city in South Dakota. The typical home is worth $114,100, having roughly tripled since 2000. Owners hold 77% of the housing stock. About 25% of adults have finished a four-year degree. Median rent is $692 a month. Households here earn about 27% less than in South Dakota as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 71%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

290
+7%since 2000
from 272 in 2000
219 in 2025 (Census Bureau estimate)
1990 – 2025
784 / sq mi
+81%since 2009
from 432 / sq mi in 2009
US average: 281
38.7
+13%since 2000
from 34.4 in 2000
US average: 38.9
Land area
0.37 sq mi
Population, 19902024
12517021526030519902000201020202024Bruce
2024290
1990201020202024
Age distribution, 2024
Under 57.9%(23)
US avg: 5.6%
5 to 97.2%(21)
US avg: 6%
10 to 149%(26)
US avg: 6.4%
15 to 197.6%(22)
US avg: 6.6%
20 to 245.9%(17)
US avg: 6.5%
25 to 346.9%(20)
US avg: 13.7%
35 to 4418.6%(54)
US avg: 13.2%
45 to 5411%(32)
US avg: 12.2%
55 to 648.6%(25)
US avg: 12.7%
65 to 747.2%(21)
US avg: 10.2%
75 to 847.6%(22)
US avg: 5.1%
85 and over2.4%(7)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$55,000
−19%inflation adjusted, since 2000
from $37,188 in 2000
US average: $82,259
1990 – 2024
$39,330
+142%since 2000
from $16,282 in 2000
US average: $44,673
Households earning $100K+
43.0%
+38.0 ptssince 2009
from 5.0% in 2009
US average: 53.3%
6.2%
−1.1 ptssince 2000
from 7.3% in 2000
US average: 12.5%
0.509
+36%since 2010
from 0.373 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade12.7%
US avg: 9.9%
Wholesale trade11.3%
US avg: 6.9%
Information9.3%
US avg: 10.8%
Agriculture, forestry, fishing8%
US avg: 1.6%
Construction6%
US avg: 1.2%
Other services5.3%
US avg: 6.7%
Public administration5.3%
US avg: 4.8%
Transportation & warehousing4%
US avg: 2.2%
Arts, entertainment, food2.7%
US avg: 1.9%
Manufacturing2%
US avg: 0.4%
Finance & insurance2%
US avg: 5.9%
Professional, scientific, technical2%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$114,100
+71%inflation adjusted, since 2000
from $36,700 in 2000
US average: $376,019
1990 – 2024
$692
+11%inflation adjusted, since 2000
from $342 in 2000
US average: $1,442
77.3%
−6.5 ptssince 2000
from 83.8% in 2000
22.7% rent
5.9%
−39.3 ptssince 2009
from 45.2% in 2009
US average: 10.0%
2.27 people
+14%since 2009
from 2.00 people in 2009
US average: 2.54
18.2%
+7.7 ptssince 2009
from 10.5% in 2009
US average: 22.9%
37.9%
−18.6 ptssince 2009
from 56.5% in 2009
US average: 47.4%
2.1
−9%since 2009
from 2.3 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
74
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic97.8%(266)
Black0%(0)
Hispanic / Latino1.5%(4)
Asian0.4%(1)
Other0%
2024
White, non-Hispanic90.3%(262)
Black0%(0)
Hispanic / Latino8.3%(24)
Asian0.3%(1)
Other1%(3)
22
−43%since 2009
from 39 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican7.9%(23)
Argentine0.3%(1)
Asian origin
Vietnamese0.3%(1)
Ancestry
Norwegian40.7%(118)
German31.7%(92)
Dutch8.3%(24)
Irish5.5%(16)
French3.8%(11)
Czech2.1%(6)
English2.1%(6)
Swedish2.1%(6)
Danish1.4%(4)
Polish1%(3)
American0.7%(2)
+ 3 more ancestry groups with data
Italian0.7%(2)
Canadian0.3%(1)
Swiss0.3%(1)
Section 05

Education

25.4%
+5.2 ptssince 2000
from 20.2% in 2000
US average: 35.6%
High school or higher
93.4%
+5.7 ptssince 2000
from 87.6% in 2000
US average: 89.6%
3.3%
−2.3 ptssince 2000
from 5.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

20.2 min
+81%since 2000
from 11.1 min in 2000
US average: 26.5
72.8%
+1.8 ptssince 2009
from 71.0% in 2009
US average: 68.9%
11.6%
−11.6 ptssince 2009
from 23.2% in 2009
US average: 8.5%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
11.6%
+11.6 ptssince 2009
from 0.0% in 2009
US average: 15.0%
1.4%
−4.4 ptssince 2009
from 5.8% in 2009
US average: 2.4%
1.4%
+1.4 ptssince 2009
from 0.0% in 2009
US average: 0.4%
4.7%
−7.8 ptssince 2009
from 12.5% in 2009
US average: 8.3%
Section 07

Work & employment

0.0%
−5.0 ptssince 2011
from 5.0% in 2011
US average: 5.2%
74.3%
−3.4 ptssince 2011
from 77.7% in 2011
US average: 63.5%
Women 20-64 in the labor force
89.8%
−5.9 ptssince 2020
from 95.7% in 2020
US average: 74.6%
27.3%
+18.7 ptssince 2009
from 8.6% in 2009
US average: 13.1%
30.7%
+19.6 ptssince 2009
from 11.1% in 2009
US average: 42.5%
Section 08

People & community

57.6%
+11.3 ptssince 2009
from 46.3% in 2009
42.4%
−11.3 ptssince 2009
from 53.8% in 2009
7.6%
+7.6 ptssince 2009
from 0.0% in 2009
US average: 14.1%
6.5%
−11.6 ptssince 2009
from 18.1% in 2009
US average: 6.2%
8.6%
−6.0 ptssince 2012
from 14.6% in 2012
US average: 13.3%
9.0%
+6.3 ptssince 2013
from 2.7% in 2013
US average: 8.4%
91.4%
+9.3 ptssince 2017
from 82.1% in 2017
US average: 91.0%
Computer in household
99.2%
+3.2 ptssince 2020
from 96.0% in 2020
US average: 95.5%
94.1%
+1.1 ptssince 2020
from 93.0% in 2020
US average: 87.7%
91.0%
−9.0 ptssince 2016
from 100.0% in 2016
US average: 77.7%
7.9%
+7.9 ptssince 2016
from 0.0% in 2016
US average: 13.6%
Marital status
Men 15+
Never married36.4%(43)
Married53.4%(63)
Widowed3.4%(4)
Divorced6.8%(8)
Women 15+
Never married23.5%(24)
Married54.9%(56)
Widowed21.6%(22)
Divorced0%(0)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

9.0%
+6.3 ptssince 2013
from 2.7% in 2013
US average: 8.4%
50.0%
−14.1 ptssince 2020
from 64.1% in 2020
US average: 54.8%
Direct-purchase
29.7%
+19.3 ptssince 2020
from 10.4% in 2020
US average: 13.8%
19.3%
+3.1 ptssince 2020
from 16.2% in 2020
US average: 18.4%
2.8%
−1.4 ptssince 2020
from 4.2% in 2020
US average: 20.9%
VA health care
1.4%
+1.4 ptssince 2020
from 0.0% in 2020
US average: 2.2%
Any private
74.8%
+3.8 ptssince 2020
from 71.0% in 2020
US average: 67.1%
Any public
21.7%
+2.0 ptssince 2020
from 19.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)38.5%(5)
US avg: 26.4%
Gulf War (1990s)38.5%(5)
US avg: 24.3%
Vietnam era38.5%(5)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 13 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Bruce, South Dakota?

Bruce, South Dakota has about 290 residents according to the 2024 American Community Survey.

What is the median household income in Bruce, South Dakota?

The typical household in Bruce, South Dakota earns about $55,000 a year. Half of households make more than that, and half make less.

Is Bruce, South Dakota expensive?

In Bruce, South Dakota, the median home is worth about $114,100, and the typical rent is about $692 a month.

How educated are people in Bruce, South Dakota?

About 25.4% of adults age 25 and over in Bruce, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Bruce, South Dakota?

About 6.2% of people in Bruce, South Dakota live below the federal poverty line.

Has Bruce, South Dakota grown since 1990?

Yes, Bruce, South Dakota has grown since 1990. The population has added about 68 residents, a change of about 31 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →