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CITY

Bruce

South Dakota · 219 residents (2025 est.) · 0.37 sq mi
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The short version

Bruce has notably lower household income than the US average, with a median household income of $55,000. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $114,100. Poverty is rare here, at 6.2% of residents. Households here earn about 27% less than the South Dakota median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 71%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
290
+7%since 2000
from 272 in 2000
1990 – 2025
Population density
784 / sq mi
+7%since 2000
from 735 / sq mi in 2000
US average: 281
Median age
38.7
+13%since 2000
from 34.4 in 2000
US average: 38.9

PEP 2025 EST:219 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1251702152603051990201020202024Bruce
2024290
1990201020202024
Section 02

Income & economy

Median household income
$55,000
−19%inflation adjusted, since 2000
from $37,188 in 2000
US average: $82,259
1990 – 2024
Per capita income
$39,330
+142%since 2000
from $16,282 in 2000
US average: $44,673
Households earning $100K+
43.0%
+38.0 ptssince 2009
from 5.0% in 2009
US average: 53.3%
Poverty rate
6.2%
−1.1 ptssince 2000
from 7.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.509
+36%since 2010
from 0.373 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade12.7%
US avg: 9.9%
Wholesale trade11.3%
US avg: 6.9%
Information9.3%
US avg: 10.8%
Agriculture, forestry, fishing8%
US avg: 1.6%
Construction6%
US avg: 1.2%
Other services5.3%
US avg: 6.7%
Public administration5.3%
US avg: 4.8%
Transportation & warehousing4%
US avg: 2.2%
Arts, entertainment, food2.7%
US avg: 1.9%
Manufacturing2%
US avg: 0.4%
Finance & insurance2%
US avg: 5.9%
Professional, scientific, technical2%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$114,100
+71%inflation adjusted, since 2000
from $36,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$692
+11%inflation adjusted, since 2000
from $342 in 2000
US average: $1,442
Owner-occupied
77.3%
−6.5 ptssince 2000
from 83.8% in 2000
22.7% rent
Vacancy rate
5.9%
−39.3 ptssince 2009
from 45.2% in 2009
US average: 10.0%
Owner cost-burdened
18.2%
+7.7 ptssince 2009
from 10.5% in 2009
US average: 22.9%
Renter cost-burdened
37.9%
−18.6 ptssince 2009
from 56.5% in 2009
US average: 47.4%
Afford Score
2.1
+110%since 2000
from 1.0 in 2000
1990 – 2024
Gentrification Score
74
RELATED:See current rent listings in Bruce on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.8%(266)
Black0%(0)
Hispanic / Latino1.5%(4)
Asian0.4%(1)
Other0%
Diversity Score4.5%(12)
2024
White, non-Hispanic90.3%(262)
Black0%(0)
Hispanic / Latino8.3%(24)
Asian0.3%(1)
Other1%(3)
Diversity Score22.1%(64)
Diversity Score
22
+387%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.4%
+5.2 ptssince 2000
from 20.2% in 2000
US average: 35.6%
High school or higher
93.4%
+5.7 ptssince 2000
from 87.6% in 2000
US average: 89.6%
Graduate degree
3.3%
−2.3 ptssince 2000
from 5.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.2 min
+81%since 2000
from 11.1 min in 2000
US average: 26.5
Drive alone to work
72.8%
+1.8 ptssince 2009
from 71.0% in 2009
US average: 68.9%
Carpooled to work
11.6%
−11.6 ptssince 2009
from 23.2% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
11.6%
+11.6 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
1.4%
−4.4 ptssince 2009
from 5.8% in 2009
US average: 2.4%
Biked to work
1.4%
+1.4 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.7%
−7.8 ptssince 2009
from 12.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−5.0 ptssince 2011
from 5.0% in 2011
US average: 5.2%
Labor force participation
74.3%
−3.4 ptssince 2011
from 77.7% in 2011
US average: 63.5%
Self-employed
27.3%
+18.7 ptssince 2009
from 8.6% in 2009
US average: 13.1%
Management & professional
30.7%
−23.7 ptssince 2009
from 54.3% in 2009
US average: 42.5%
Section 08

People & community

Male
57.6%
+11.3 ptssince 2009
from 46.3% in 2009
Female
42.4%
−11.3 ptssince 2009
from 53.8% in 2009
Foreign born
7.6%
+7.6 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
6.5%
−39.9 ptssince 2009
from 46.5% in 2009
US average: 6.2%
With a disability
8.6%
−6.0 ptssince 2012
from 14.6% in 2012
US average: 13.3%
Uninsured
9.0%
−88.3 ptssince 2013
from 97.3% in 2013
US average: 8.4%
Broadband at home
91.4%
+9.3 ptssince 2017
from 82.1% in 2017
US average: 91.0%
English only at home
91.0%
−9.0 ptssince 2016
from 100.0% in 2016
US average: 77.7%
Spanish at home
7.9%
+7.9 ptssince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Compare Bruce to nearby cities

BRUCE VS
Brookings
Income$63,493+15%
Home value$265,500+133%
Population25,355+11478%
SEE FULL COMPARISON →
BRUCE VS
Watertown
Income$69,600+27%
Home value$229,400+101%
Population23,736+10738%
SEE FULL COMPARISON →
BRUCE VS
Marshall
Income$68,566+25%
Home value$210,300+84%
Population14,171+6371%
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BRUCE VS
Brandon
Income$110,806+101%
Home value$336,600+195%
Population11,306+5063%
SEE FULL COMPARISON →
Frequently asked

How many people live in Bruce, South Dakota?

Bruce, South Dakota has about 290 residents according to the 2024 American Community Survey.

What is the median household income in Bruce, South Dakota?

The typical household in Bruce, South Dakota earns about $55,000 a year. Half of households make more than that, and half make less.

Is Bruce, South Dakota expensive?

In Bruce, South Dakota, the median home is worth about $114,100, and the typical rent is about $692 a month.

How educated are people in Bruce, South Dakota?

About 25.4% of adults age 25 and over in Bruce, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Bruce, South Dakota?

About 6.2% of people in Bruce, South Dakota live below the federal poverty line.

Has Bruce, South Dakota grown since 1990?

Yes, Bruce, South Dakota has grown since 1990. The population has added about 68 residents, a change of about 31 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Bruce, South Dakota: demographics, income & housing data · CensusEasy