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CITY

Ashland

Missouri · 5,221 residents (2025 est.) · 6.227 sq mi
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The short version

Ashland is wealthier than most US places, with a median household income of $93,143. The city has more than doubled in size since 2000, adding 3,045 residents. 45% of adults hold a bachelor's degree or higher. Median home value has roughly tripled since 2000, reaching $258,500. Poverty is rare here, at 4.1% of residents. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 39.6
US median: 38.9
More educated
45% hold a bachelor's degree
US average: 36%
Less affordable
home values up 61%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,914
+163%since 2000
from 1,869 in 2000
1990 – 2025
Population density
789 / sq mi
+163%since 2000
from 300 / sq mi in 2000
US average: 281
Median age
39.6
+21%since 2000
from 32.7 in 2000
US average: 38.9

PEP 2025 EST:5,221 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
8862K3K4K5K1990201020202024Ashland
20245K
1990201020202024
Section 02

Income & economy

Median household income
$93,143
+47%inflation adjusted, since 2000
from $34,750 in 2000
US average: $82,259
1990 – 2024
Per capita income
$45,676
+187%since 2000
from $15,938 in 2000
US average: $44,673
Households earning $100K+
72.3%
+44.3 ptssince 2009
from 28.0% in 2009
US average: 53.3%
Poverty rate
4.1%
−6.2 ptssince 2000
from 10.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.309
−18%since 2010
from 0.375 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade8.3%
US avg: 6.9%
Finance & insurance8.1%
US avg: 5.9%
Other services5.9%
US avg: 6.7%
Retail trade5.6%
US avg: 9.9%
Education & health services4.4%
US avg: 0.9%
Public administration4.4%
US avg: 4.8%
Information3.7%
US avg: 10.8%
Professional, scientific, technical3.6%
US avg: 5.1%
Transportation & warehousing2.3%
US avg: 2.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$258,500
+61%inflation adjusted, since 2000
from $88,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,206
+24%inflation adjusted, since 2000
from $535 in 2000
US average: $1,442
Owner-occupied
71.2%
+12.4 ptssince 2000
from 58.8% in 2000
28.8% rent
Vacancy rate
4.1%
−3.9 ptssince 2009
from 8.0% in 2009
US average: 10.0%
Owner cost-burdened
9.8%
−13.1 ptssince 2009
from 22.9% in 2009
US average: 22.9%
Renter cost-burdened
35.4%
+1.4 ptssince 2009
from 33.9% in 2009
US average: 47.4%
Afford Score
2.8
+9%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
60
RELATED:See current rent listings in Ashland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.8%(1,809)
Black0.4%(8)
Hispanic / Latino1.3%(25)
Asian0.4%(8)
Other0%
Diversity Score5.5%(102)
2024
White, non-Hispanic90.3%(4,436)
Black1%(50)
Hispanic / Latino3.3%(161)
Asian0.5%(27)
Other4.9%(240)
Diversity Score22.7%(1,115)
Diversity Score
23
+316%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
45.3%
+22.4 ptssince 2000
from 22.9% in 2000
US average: 35.6%
High school or higher
92.1%
+7.8 ptssince 2000
from 84.3% in 2000
US average: 89.6%
Graduate degree
21.1%
+15.4 ptssince 2000
from 5.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.9 min
+86%since 2000
from 12.3 min in 2000
US average: 26.5
Drive alone to work
77.5%
−5.9 ptssince 2009
from 83.4% in 2009
US average: 68.9%
Carpooled to work
16.1%
+3.6 ptssince 2009
from 12.5% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
6.4%
+4.9 ptssince 2009
from 1.6% in 2009
US average: 15.0%
Walked to work
0.0%
−1.7 ptssince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
4.6%
+2.2 ptssince 2009
from 2.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.8%
−1.9 ptssince 2011
from 3.7% in 2011
US average: 5.2%
Labor force participation
73.6%
−3.3 ptssince 2011
from 77.0% in 2011
US average: 63.5%
Self-employed
20.3%
+2.7 ptssince 2009
from 17.6% in 2009
US average: 13.1%
Management & professional
58.0%
−12.6 ptssince 2009
from 70.6% in 2009
US average: 42.5%
Section 08

People & community

Male
41.4%
−6.2 ptssince 2009
from 47.6% in 2009
Female
58.6%
+6.2 ptssince 2009
from 52.4% in 2009
Foreign born
1.3%
+0.9 ptssince 2009
from 0.3% in 2009
US average: 14.1%
Veterans
6.1%
−39.2 ptssince 2009
from 45.2% in 2009
US average: 6.2%
With a disability
13.8%
+6.0 ptssince 2012
from 7.8% in 2012
US average: 13.3%
Uninsured
1.2%
−91.2 ptssince 2013
from 92.4% in 2013
US average: 8.4%
Broadband at home
98.8%
+11.6 ptssince 2017
from 87.2% in 2017
US average: 91.0%
English only at home
96.8%
−3.2 ptssince 2016
from 100.0% in 2016
US average: 77.7%
Spanish at home
0.6%
+0.6 ptssince 2016
from 0.0% in 2016
US average: 13.6%
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ASHLAND VS
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ASHLAND VS
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ASHLAND VS
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Frequently asked

How many people live in Ashland, Missouri?

Ashland, Missouri has about 4,914 residents according to the 2024 American Community Survey.

What is the median household income in Ashland, Missouri?

The typical household in Ashland, Missouri earns about $93,143 a year. Half of households make more than that, and half make less.

Is Ashland, Missouri expensive?

In Ashland, Missouri, the median home is worth about $258,500, and the typical rent is about $1,206 a month.

How educated are people in Ashland, Missouri?

About 45.3% of adults age 25 and over in Ashland, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Ashland, Missouri?

About 4.1% of people in Ashland, Missouri live below the federal poverty line.

Has Ashland, Missouri grown since 1990?

Yes, Ashland, Missouri has grown since 1990. The population has added about 3,662 residents, a change of about 292 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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