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CITY

Urbana

Iowa · 1,671 residents (2025 est.) · 1.806 sq mi
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The short version

Urbana is significantly wealthier than the US average, with a median household income of $115,655. The city has grown rapidly, with population up 61% since 2000. Median home value has more than doubled since 2000, reaching $228,900. At a median age of 32.8, residents skew younger than the country as a whole. Poverty is rare here, at 5.5% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 32.8
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 46%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,639
+61%since 2000
from 1,019 in 2000
1990 – 2025
Population density
908 / sq mi
+61%since 2000
from 564 / sq mi in 2000
US average: 281
Median age
32.8
+5%since 2000
from 31.1 in 2000
US average: 38.9

PEP 2025 EST:1,671 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4807961K1K2K1990201020202024Urbana
20242K
1990201020202024
Section 02

Income & economy

Median household income
$115,655
+29%inflation adjusted, since 2000
from $49,063 in 2000
US average: $82,259
1990 – 2024
Per capita income
$43,421
+141%since 2000
from $18,005 in 2000
US average: $44,673
Households earning $100K+
75.6%
+34.1 ptssince 2009
from 41.5% in 2009
US average: 53.3%
Poverty rate
5.5%
+4.4 ptssince 2000
from 1.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.321
+7%since 2010
from 0.299 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22%
US avg: 9.9%
Information8.4%
US avg: 10.8%
Wholesale trade7.3%
US avg: 6.9%
Other services5.5%
US avg: 6.7%
Public administration5%
US avg: 4.8%
Agriculture, forestry, fishing4.4%
US avg: 1.6%
Construction4.4%
US avg: 1.2%
Finance & insurance4%
US avg: 5.9%
Professional, scientific, technical4%
US avg: 5.1%
Arts, entertainment, food1.1%
US avg: 1.9%
Transportation & warehousing0.9%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$228,900
+46%inflation adjusted, since 2000
from $85,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$860
+8%inflation adjusted, since 2000
from $438 in 2000
US average: $1,442
Owner-occupied
88.2%
+0.6 ptssince 2000
from 87.6% in 2000
11.8% rent
Vacancy rate
4.8%
−0.8 ptssince 2009
from 5.5% in 2009
US average: 10.0%
Owner cost-burdened
9.1%
−7.6 ptssince 2009
from 16.7% in 2009
US average: 22.9%
Renter cost-burdened
50.0%
+50.0 ptssince 2009
from 0.0% in 2009
US average: 47.4%
Afford Score
2.0
+13%since 2000
from 1.8 in 2000
1990 – 2024
Gentrification Score
57
RELATED:See current rent listings in Urbana on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99%(1,009)
Black0.3%(3)
Hispanic / Latino0.6%(6)
Asian0%(0)
Other0%
Diversity Score2.2%(22)
2024
White, non-Hispanic89.4%(1,466)
Black0.7%(11)
Hispanic / Latino4.2%(69)
Asian0.4%(6)
Other5.3%(87)
Diversity Score24.4%(400)
Diversity Score
24
+1012%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.1%
+13.4 ptssince 2000
from 15.7% in 2000
US average: 35.6%
High school or higher
97.1%
+6.7 ptssince 2000
from 90.5% in 2000
US average: 89.6%
Graduate degree
9.4%
+8.6 ptssince 2000
from 0.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.4 min
+67%since 2000
from 16.4 min in 2000
US average: 26.5
Drive alone to work
83.4%
+1.2 ptssince 2009
from 82.2% in 2009
US average: 68.9%
Carpooled to work
3.5%
−9.1 ptssince 2009
from 12.6% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
12.7%
+10.0 ptssince 2009
from 2.7% in 2009
US average: 15.0%
Walked to work
0.0%
−0.5 ptssince 2009
from 0.5% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.5%
−0.9 ptssince 2009
from 1.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.9%
−7.0 ptssince 2011
from 8.9% in 2011
US average: 5.2%
Labor force participation
77.2%
−5.2 ptssince 2011
from 82.4% in 2011
US average: 63.5%
Self-employed
11.3%
−0.5 ptssince 2009
from 11.8% in 2009
US average: 13.1%
Management & professional
42.0%
−19.4 ptssince 2009
from 61.4% in 2009
US average: 42.5%
Section 08

People & community

Male
51.4%
−2.1 ptssince 2009
from 53.5% in 2009
Female
48.6%
+2.1 ptssince 2009
from 46.5% in 2009
Foreign born
1.2%
−0.9 ptssince 2009
from 2.1% in 2009
US average: 14.1%
Veterans
8.8%
−44.4 ptssince 2009
from 53.2% in 2009
US average: 6.2%
With a disability
8.7%
+4.9 ptssince 2012
from 3.8% in 2012
US average: 13.3%
Uninsured
0.8%
−90.2 ptssince 2013
from 91.0% in 2013
US average: 8.4%
Broadband at home
88.1%
+10.6 ptssince 2017
from 77.5% in 2017
US average: 91.0%
English only at home
97.5%
−1.3 ptssince 2016
from 98.8% in 2016
US average: 77.7%
Spanish at home
1.5%
+1.2 ptssince 2016
from 0.3% in 2016
US average: 13.6%
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Compare Urbana to nearby cities

URBANA VS
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Income$86,743−25%
Home value$241,700+6%
Population42,732+2457%
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URBANA VS
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Income$70,424−39%
Home value$187,100−18%
Population137,935+8155%
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URBANA VS
Waterloo
Income$57,480−50%
Home value$152,600−33%
Population66,919+3905%
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URBANA VS
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Income$76,987−33%
Home value$263,600+15%
Population41,240+2368%
SEE FULL COMPARISON →
Frequently asked

How many people live in Urbana, Iowa?

Urbana, Iowa has about 1,639 residents according to the 2024 American Community Survey.

What is the median household income in Urbana, Iowa?

The typical household in Urbana, Iowa earns about $115,655 a year. Half of households make more than that, and half make less.

Is Urbana, Iowa expensive?

In Urbana, Iowa, the median home is worth about $228,900, and the typical rent is about $860 a month.

How educated are people in Urbana, Iowa?

About 29.1% of adults age 25 and over in Urbana, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Urbana, Iowa?

About 5.5% of people in Urbana, Iowa live below the federal poverty line.

Has Urbana, Iowa grown since 1990?

Yes, Urbana, Iowa has grown since 1990. The population has added about 1,054 residents, a change of about 180 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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