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CITY

Nichols

Iowa · 314 residents (2025 est.) · 0.228 sq mi
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The short version

Nichols has lower-than-average household income, with a median household income of $72,813. Population has held roughly steady since 2000. 10% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $134,400. At a median age of 32.8, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 32.8
US median: 38.9
Less educated
10% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
373
Unchangedsince 2000
from 374 in 2000
1990 – 2025
Population density
1,636 / sq mi
Unchangedsince 2000
from 1,640 / sq mi in 2000
US average: 281
Median age
32.8
−4%since 2000
from 34.2 in 2000
US average: 38.9

PEP 2025 EST:314 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3243734224715201990201020202024Nichols
2024373
1990201020202024
Section 02

Income & economy

Median household income
$72,813
−9%inflation adjusted, since 2000
from $43,750 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,743
+128%since 2000
from $16,082 in 2000
US average: $44,673
Households earning $100K+
47.8%
+39.9 ptssince 2009
from 7.8% in 2009
US average: 53.3%
Poverty rate
5.6%
−8.1 ptssince 2000
from 13.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.305
+6%since 2010
from 0.289 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade33.3%
US avg: 9.9%
Information9.7%
US avg: 10.8%
Agriculture, forestry, fishing6.8%
US avg: 1.6%
Construction6.8%
US avg: 1.2%
Finance & insurance5.8%
US avg: 5.9%
Wholesale trade3.4%
US avg: 6.9%
Other services3.4%
US avg: 6.7%
Public administration3.4%
US avg: 4.8%
Transportation & warehousing2.9%
US avg: 2.2%
Professional, scientific, technical2.9%
US avg: 5.1%
Education & health services2.9%
US avg: 0.9%
Arts, entertainment, food2.4%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$134,400
+16%inflation adjusted, since 2000
from $63,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$689
−23%inflation adjusted, since 2000
from $489 in 2000
US average: $1,442
Owner-occupied
81.5%
+2.5 ptssince 2000
from 79.0% in 2000
18.5% rent
Vacancy rate
20.7%
+10.7 ptssince 2009
from 10.1% in 2009
US average: 10.0%
Owner cost-burdened
12.5%
+5.2 ptssince 2009
from 7.3% in 2009
US average: 22.9%
Renter cost-burdened
27.6%
+22.2 ptssince 2009
from 5.4% in 2009
US average: 47.4%
Afford Score
1.8
+27%since 2000
from 1.5 in 2000
1990 – 2024
Gentrification Score
64
RELATED:See current rent listings in Nichols on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic74.1%(277)
Black1.1%(4)
Hispanic / Latino23%(86)
Asian1.6%(6)
Other0%
Diversity Score49.4%(185)
2024
White, non-Hispanic86.6%(323)
Black0%(0)
Hispanic / Latino12.9%(48)
Asian0%(0)
Other0.5%(2)
Diversity Score29.2%(109)
Diversity Score
29
−41%since 2000
from 49 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.0%
+0.1 ptssince 2000
from 9.9% in 2000
US average: 35.6%
High school or higher
95.4%
+19.9 ptssince 2000
from 75.4% in 2000
US average: 89.6%
Graduate degree
0.4%
−1.8 ptssince 2000
from 2.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.8 min
+67%since 2000
from 16.0 min in 2000
US average: 26.5
Drive alone to work
81.2%
+20.1 ptssince 2009
from 61.1% in 2009
US average: 68.9%
Carpooled to work
10.1%
−22.2 ptssince 2009
from 32.4% in 2009
US average: 8.5%
Public transit
1.0%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 3.2%
Worked from home
5.8%
+4.6 ptssince 2009
from 1.2% in 2009
US average: 15.0%
Walked to work
1.9%
−2.6 ptssince 2009
from 4.5% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.3%
−1.5 ptssince 2009
from 2.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.0%
−3.9 ptssince 2011
from 4.8% in 2011
US average: 5.2%
Labor force participation
73.6%
+1.3 ptssince 2011
from 72.3% in 2011
US average: 63.5%
Self-employed
16.9%
+7.5 ptssince 2009
from 9.4% in 2009
US average: 13.1%
Management & professional
22.7%
−29.3 ptssince 2009
from 52.0% in 2009
US average: 42.5%
Section 08

People & community

Male
50.1%
−1.7 ptssince 2009
from 51.8% in 2009
Female
49.9%
+1.7 ptssince 2009
from 48.2% in 2009
Foreign born
4.0%
+2.4 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
11.0%
−38.9 ptssince 2009
from 49.8% in 2009
US average: 6.2%
With a disability
6.7%
−4.5 ptssince 2012
from 11.2% in 2012
US average: 13.3%
Uninsured
1.6%
−92.5 ptssince 2013
from 94.1% in 2013
US average: 8.4%
Broadband at home
83.4%
+22.8 ptssince 2017
from 60.6% in 2017
US average: 91.0%
English only at home
88.6%
+2.5 ptssince 2016
from 86.1% in 2016
US average: 77.7%
Spanish at home
11.4%
−0.2 ptssince 2016
from 11.6% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Nichols to nearby cities

NICHOLS VS
Muscatine
Income$58,117−20%
Home value$153,600+14%
Population23,164+7277%
SEE FULL COMPARISON →
NICHOLS VS
Iowa City
Income$58,546−20%
Home value$285,900+113%
Population76,229+24177%
SEE FULL COMPARISON →
NICHOLS VS
Coralville
Income$69,144−5%
Home value$298,500+122%
Population23,960+7531%
SEE FULL COMPARISON →
NICHOLS VS
North Liberty
Income$102,102+40%
Home value$303,800+126%
Population21,976+6899%
SEE FULL COMPARISON →
Frequently asked

How many people live in Nichols, Iowa?

Nichols, Iowa has about 373 residents according to the 2024 American Community Survey.

What is the median household income in Nichols, Iowa?

The typical household in Nichols, Iowa earns about $72,813 a year. Half of households make more than that, and half make less.

Is Nichols, Iowa expensive?

In Nichols, Iowa, the median home is worth about $134,400, and the typical rent is about $689 a month.

How educated are people in Nichols, Iowa?

About 10.0% of adults age 25 and over in Nichols, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Nichols, Iowa?

About 5.6% of people in Nichols, Iowa live below the federal poverty line.

Has Nichols, Iowa grown since 1990?

Yes, Nichols, Iowa has grown since 1990. The population has added about 7 residents, a change of about 2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Nichols, Iowa: demographics, income & housing data · CensusEasy