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CITY

Pepeekeo

Hawaii · 2,056 residents · 1.099 sq mi
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Part of the Hilo micropolitan area
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The short version

Pepeekeo has lower-than-average household income, with a median household income of $70,625. Population has grown 21% since 2000. Median home value has more than tripled since 2000, reaching $463,400. At a median age of 33.6, residents skew younger than the country as a whole. The poverty rate of 21.7% is well above the national figure. Households here earn about 30% less than the Hawaii median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 33.6
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 96%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,056
+21%since 2000
from 1,697 in 2000
1990 – 2024
Population density
1,871 / sq mi
+21%since 2000
from 1,544 / sq mi in 2000
US average: 281
Median age
33.6
−18%since 2000
from 40.8 in 2000
US average: 38.9
Population, 1990 – 2024
1K2K2K2K2K1990201020202024Pepeekeo
20242K
1990201020202024
Section 02

Income & economy

Median household income
$70,625
+39%inflation adjusted, since 2000
from $27,946 in 2000
US average: $82,259
1990 – 2024
Per capita income
$29,172
+124%since 2000
from $13,037 in 2000
US average: $44,673
Households earning $100K+
47.7%
+33.0 ptssince 2009
from 14.8% in 2009
US average: 53.3%
Poverty rate
21.7%
+1.0 ptssince 2000
from 20.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.476
−5%since 2010
from 0.499 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade15.6%
US avg: 6.9%
Information13.1%
US avg: 10.8%
Other services6%
US avg: 6.7%
Transportation & warehousing3.5%
US avg: 2.2%
Finance & insurance3.4%
US avg: 5.9%
Agriculture, forestry, fishing2.8%
US avg: 1.6%
Construction2.8%
US avg: 1.2%
Education & health services2.3%
US avg: 0.9%
Arts, entertainment, food1.7%
US avg: 1.9%
Public administration1.6%
US avg: 4.8%
Professional, scientific, technical1.1%
US avg: 5.1%
Manufacturing0%
US avg: 0.4%
Retail trade0%
US avg: 9.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$463,400
+96%inflation adjusted, since 2000
from $129,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$750
+46%inflation adjusted, since 2000
from $282 in 2000
US average: $1,442
Owner-occupied
58.5%
−6.9 ptssince 2000
from 65.3% in 2000
41.5% rent
Vacancy rate
15.2%
+3.2 ptssince 2009
from 11.9% in 2009
US average: 10.0%
Owner cost-burdened
19.9%
+4.0 ptssince 2009
from 15.9% in 2009
US average: 22.9%
Renter cost-burdened
36.2%
−1.8 ptssince 2009
from 38.0% in 2009
US average: 47.4%
Afford Score
6.6
+41%since 2000
from 4.6 in 2000
1990 – 2024
Gentrification Score
76
RELATED:See current rent listings in Pepeekeo on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic11.5%(196)
Black0.2%(3)
Hispanic / Latino10%(170)
Asian52.8%(896)
Other0%
Diversity Score57%(968)
2024
White, non-Hispanic11.6%(239)
Black0%(0)
Hispanic / Latino11.8%(242)
Asian24.9%(511)
Other51.8%(1,064)
Diversity Score80.4%(1,653)
Diversity Score
80
+41%since 2000
from 57 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.5%
+21.0 ptssince 2000
from 9.6% in 2000
US average: 35.6%
High school or higher
85.7%
+18.2 ptssince 2000
from 67.5% in 2000
US average: 89.6%
Graduate degree
11.9%
+9.9 ptssince 2000
from 1.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
35.5 min
+116%since 2000
from 16.4 min in 2000
US average: 26.5
Drive alone to work
71.9%
+13.2 ptssince 2009
from 58.7% in 2009
US average: 68.9%
Carpooled to work
16.5%
−12.7 ptssince 2009
from 29.2% in 2009
US average: 8.5%
Public transit
3.3%
−0.1 ptssince 2009
from 3.4% in 2009
US average: 3.2%
Worked from home
2.8%
−5.5 ptssince 2009
from 8.3% in 2009
US average: 15.0%
Walked to work
4.0%
+4.0 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
−0.5 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
9.0%
−6.3 ptssince 2009
from 15.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
9.1%
−9.8 ptssince 2011
from 18.9% in 2011
US average: 5.2%
Labor force participation
62.3%
+12.3 ptssince 2011
from 50.1% in 2011
US average: 63.5%
Self-employed
19.0%
+2.3 ptssince 2009
from 16.7% in 2009
US average: 13.1%
Management & professional
24.5%
−30.4 ptssince 2009
from 54.9% in 2009
US average: 42.5%
Section 08

People & community

Male
48.1%
−3.4 ptssince 2009
from 51.5% in 2009
Female
51.9%
+3.4 ptssince 2009
from 48.5% in 2009
Foreign born
24.2%
+9.3 ptssince 2009
from 14.8% in 2009
US average: 14.1%
Veterans
5.5%
−45.6 ptssince 2009
from 51.1% in 2009
US average: 6.2%
With a disability
9.9%
−8.3 ptssince 2012
from 18.2% in 2012
US average: 13.3%
Uninsured
3.3%
−87.1 ptssince 2013
from 90.4% in 2013
US average: 8.4%
Broadband at home
85.5%
+28.2 ptssince 2017
from 57.3% in 2017
US average: 91.0%
English only at home
62.3%
−1.9 ptssince 2016
from 64.2% in 2016
US average: 77.7%
Spanish at home
0.3%
+0.3 ptssince 2016
from 0.0% in 2016
US average: 13.6%
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Compare Pepeekeo to nearby cities

PEPEEKEO VS
Hilo
Income$81,779+16%
Home value$483,000+4%
Population50,404+2352%
SEE FULL COMPARISON →
PEPEEKEO VS
Hawaiian Paradise Park
Income$88,348+25%
Home value$457,100−1%
Population13,203+542%
SEE FULL COMPARISON →
PEPEEKEO VS
Waimea CDP (Hawaii County)
Income$100,198+42%
Home value$677,400+46%
Population9,286+352%
SEE FULL COMPARISON →
PEPEEKEO VS
Kaiminani
Income$110,560+57%
Home value$772,800+67%
Population11,465+458%
SEE FULL COMPARISON →
Frequently asked

How many people live in Pepeekeo, Hawaii?

Pepeekeo, Hawaii has about 2,056 residents according to the 2024 American Community Survey.

What is the median household income in Pepeekeo, Hawaii?

The typical household in Pepeekeo, Hawaii earns about $70,625 a year. Half of households make more than that, and half make less.

Is Pepeekeo, Hawaii expensive?

In Pepeekeo, Hawaii, the median home is worth about $463,400, and the typical rent is about $750 a month.

How educated are people in Pepeekeo, Hawaii?

About 30.5% of adults age 25 and over in Pepeekeo, Hawaii hold a bachelor's degree or higher.

What is the poverty rate in Pepeekeo, Hawaii?

About 21.7% of people in Pepeekeo, Hawaii live below the federal poverty line.

Has Pepeekeo, Hawaii grown since 1990?

Yes, Pepeekeo, Hawaii has grown since 1990. The population has added about 272 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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