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CITY

Florence

Wisconsin · 488 residents · 2.706 sq mi
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The short version

Florence has notably lower household income than the US average, with a median household income of $40,368. Population has grown 25% since 2023. Median home value has more than doubled since 2023, reaching $85,700. With a median age of 47.0, the population is older than the US median of 38.9. Households here earn about 48% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 47.0
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 161%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

488
+25%since 2023
from 391 in 2023
2010 – 2024
180 / sq mi
+25%since 2023
from 144 / sq mi in 2023
US average: 281
47.0
−16%since 2023
from 55.8 in 2023
US average: 38.9
Population, 20102024
361452543634725201020202024Florence
2024488
201020202024
Section 02

Income & economy

$40,368
+10%inflation adjusted, since 2023
from $35,733 in 2023
US average: $82,259
2010 – 2024
$29,190
+33%since 2023
from $21,924 in 2023
US average: $44,673
Households earning $100K+
42.0%
+35.6 ptssince 2023
from 6.3% in 2023
US average: 53.3%
15.0%
−18.7 ptssince 2023
from 33.6% in 2023
US average: 12.5%
0.412
−4%since 2023
from 0.427 in 2023
US average: 0.476
Workforce by industry, 2024
Retail trade31.9%
US avg: 9.9%
Finance & insurance13.7%
US avg: 5.9%
Professional, scientific, technical13.7%
US avg: 5.1%
Agriculture, forestry, fishing7.4%
US avg: 1.6%
Wholesale trade7.4%
US avg: 6.9%
Construction5.4%
US avg: 1.2%
Other services3.9%
US avg: 6.7%
Public administration3.9%
US avg: 4.8%
Information2.9%
US avg: 10.8%
Manufacturing2%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

$85,700
+161%inflation adjusted, since 2023
from $31,900 in 2023
US average: $376,019
2010 – 2024
$545
US average: $1,442
71.6%
+1.8 ptssince 2023
from 69.8% in 2023
28.4% rent
26.4%
−11.5 ptssince 2023
from 37.8% in 2023
US average: 10.0%
3.4%
−8.7 ptssince 2023
from 12.1% in 2023
US average: 22.9%
37.7%
+16.6 ptssince 2023
from 21.1% in 2023
US average: 47.4%
2.1
+138%since 2023
from 0.9 in 2023
2010 – 2024
RELATED:See current rent listings in Florence on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic96.2%(376)
Black1.8%(7)
Hispanic / Latino2%(8)
Asian0%(0)
Other0%(0)
Diversity Score9.3%(36)
2024
White, non-Hispanic85.7%(418)
Black1.8%(9)
Hispanic / Latino1.8%(9)
Asian0%(0)
Other10.7%(52)
Diversity Score31.8%(155)
32
+241%since 2023
from 9 in 2023
2010 – 2024
Section 05

Education

32.8%
+7.6 ptssince 2023
from 25.2% in 2023
US average: 35.6%
High school or higher
90.8%
+12.5 ptssince 2023
from 78.3% in 2023
US average: 89.6%
7.2%
+0.9 ptssince 2023
from 6.3% in 2023
US average: 14.0%
Section 06

Commute & transportation

12.5 min
+89%since 2023
from 6.6 min in 2023
US average: 26.5
78.9%
−8.5 ptssince 2023
from 87.4% in 2023
US average: 68.9%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.5%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 15.0%
2.9%
−9.7 ptssince 2023
from 12.6% in 2023
US average: 2.4%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
6.2%
−9.2 ptssince 2023
from 15.3% in 2023
US average: 8.3%
Section 07

Work & employment

4.2%
−14.1 ptssince 2023
from 18.3% in 2023
US average: 5.2%
52.7%
+8.1 ptssince 2023
from 44.7% in 2023
US average: 63.5%
25.0%
+25.0 ptssince 2023
from 0.0% in 2023
US average: 13.1%
29.9%
+20.4 ptssince 2023
from 9.5% in 2023
US average: 42.5%
Section 08

People & community

55.5%
+7.2 ptssince 2023
from 48.3% in 2023
44.5%
−7.2 ptssince 2023
from 51.7% in 2023
1.8%
+0.8 ptssince 2023
from 1.0% in 2023
US average: 14.1%
13.6%
+2.0 ptssince 2023
from 11.6% in 2023
US average: 6.2%
19.8%
−6.9 ptssince 2023
from 26.7% in 2023
US average: 13.3%
2.3%
−7.9 ptssince 2023
from 10.2% in 2023
US average: 8.4%
74.1%
+2.7 ptssince 2023
from 71.4% in 2023
US average: 91.0%
100.0%
+1.9 ptssince 2023
from 98.1% in 2023
US average: 77.7%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 13.6%
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Frequently asked

How many people live in Florence, Wisconsin?

Florence, Wisconsin has about 488 residents according to the 2024 American Community Survey.

What is the median household income in Florence, Wisconsin?

The typical household in Florence, Wisconsin earns about $40,368 a year. Half of households make more than that, and half make less.

Is Florence, Wisconsin expensive?

In Florence, Wisconsin, the median home is worth about $85,700, and the typical rent is about $545 a month.

How educated are people in Florence, Wisconsin?

About 32.8% of adults age 25 and over in Florence, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Florence, Wisconsin?

About 15.0% of people in Florence, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Florence, Wisconsin: demographics, income & housing data · CensusEasy