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CITY

Florence

Wisconsin · 488 residents · 2.71 sq mi
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The short version

Florence is home to 488 people in Wisconsin. At a median age of 47.0, this is an older place than the country as a whole. Households here earn about 48% less than in Wisconsin as a whole. Home values have more than doubled since 2023, reaching $85,700. Getting to work takes 12 minutes on average. Renters pay $545 a month at the median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 47.0
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 161%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

488
+25%since 2023
from 391 in 2023
2010 – 2024
180 / sq mi
+25%since 2023
from 144 / sq mi in 2023
US average: 281
47.0
−16%since 2023
from 55.8 in 2023
US average: 38.9
Land area
2.71 sq mi
Population, 20102024
361452543634725201020202024Florence
2024488
201020202024
Age distribution, 2024
Under 53.5%(17)
US avg: 5.6%
5 to 90%(0)
US avg: 6%
10 to 148.4%(41)
US avg: 6.4%
15 to 195.3%(26)
US avg: 6.6%
20 to 240.2%(1)
US avg: 6.5%
25 to 349.6%(47)
US avg: 13.7%
35 to 4418%(88)
US avg: 13.2%
45 to 5417%(83)
US avg: 12.2%
55 to 6415.6%(76)
US avg: 12.7%
65 to 743.1%(15)
US avg: 10.2%
75 to 8415%(73)
US avg: 5.1%
85 and over4.3%(21)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$40,368
+10%inflation adjusted, since 2023
from $35,733 in 2023
US average: $82,259
2010 – 2024
$29,190
+33%since 2023
from $21,924 in 2023
US average: $44,673
Households earning $100K+
42.0%
+35.6 ptssince 2023
from 6.3% in 2023
US average: 53.3%
15.0%
−18.7 ptssince 2023
from 33.6% in 2023
US average: 12.5%
0.412
−4%since 2023
from 0.427 in 2023
US average: 0.476
Workforce by industry, 2024
Retail trade31.9%
US avg: 9.9%
Finance & insurance13.7%
US avg: 5.9%
Professional, scientific, technical13.7%
US avg: 5.1%
Agriculture, forestry, fishing7.4%
US avg: 1.6%
Wholesale trade7.4%
US avg: 6.9%
Construction5.4%
US avg: 1.2%
Other services3.9%
US avg: 6.7%
Public administration3.9%
US avg: 4.8%
Information2.9%
US avg: 10.8%
Manufacturing2%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$85,700
+161%inflation adjusted, since 2023
from $31,900 in 2023
US average: $376,019
2010 – 2024
$545
US average: $1,442
71.6%
+1.8 ptssince 2023
from 69.8% in 2023
28.4% rent
26.4%
−11.5 ptssince 2023
from 37.8% in 2023
US average: 10.0%
1.79 people
+2%since 2023
from 1.76 people in 2023
US average: 2.54
3.4%
−8.7 ptssince 2023
from 12.1% in 2023
US average: 22.9%
37.7%
+16.6 ptssince 2023
from 21.1% in 2023
US average: 47.4%
2.1
+138%since 2023
from 0.9 in 2023
2010 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
66
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2023
White, non-Hispanic96.2%(376)
Black1.8%(7)
Hispanic / Latino2%(8)
Asian0%(0)
Other0%(0)
2024
White, non-Hispanic85.7%(418)
Black1.8%(9)
Hispanic / Latino1.8%(9)
Asian0%(0)
Other10.7%(52)
32
+241%since 2023
from 9 in 2023
2011 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Dominican1.8%(9)
Ancestry
German31.1%(152)
Irish14.3%(70)
English6.8%(33)
Austrian4.7%(23)
French3.5%(17)
Polish2.7%(13)
Italian1.6%(8)
Finnish1.4%(7)
Slovene1.4%(7)
American0.2%(1)
Haitian0.2%(1)
Section 05

Education

32.8%
+7.6 ptssince 2023
from 25.2% in 2023
US average: 35.6%
High school or higher
90.8%
+12.5 ptssince 2023
from 78.3% in 2023
US average: 89.6%
7.2%
+0.9 ptssince 2023
from 6.3% in 2023
US average: 14.0%
Section 06

Commute & transportation

12.5 min
+89%since 2023
from 6.6 min in 2023
US average: 26.5
78.9%
−8.5 ptssince 2023
from 87.4% in 2023
US average: 68.9%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.5%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 15.0%
2.9%
−9.7 ptssince 2023
from 12.6% in 2023
US average: 2.4%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
6.2%
−9.2 ptssince 2023
from 15.3% in 2023
US average: 8.3%
Section 07

Work & employment

4.2%
−14.1 ptssince 2023
from 18.3% in 2023
US average: 5.2%
52.7%
+8.1 ptssince 2023
from 44.7% in 2023
US average: 63.5%
Women 20-64 in the labor force
73.3%
US average: 74.6%
25.0%
+25.0 ptssince 2023
from 0.0% in 2023
US average: 13.1%
29.9%
+20.4 ptssince 2023
from 9.5% in 2023
US average: 42.5%
Section 08

People & community

55.5%
+7.2 ptssince 2023
from 48.3% in 2023
44.5%
−7.2 ptssince 2023
from 51.7% in 2023
1.8%
+0.8 ptssince 2023
from 1.0% in 2023
US average: 14.1%
13.6%
+2.0 ptssince 2023
from 11.6% in 2023
US average: 6.2%
19.8%
−6.9 ptssince 2023
from 26.7% in 2023
US average: 13.3%
2.3%
−7.9 ptssince 2023
from 10.2% in 2023
US average: 8.4%
74.1%
+2.7 ptssince 2023
from 71.4% in 2023
US average: 91.0%
Computer in household
82.3%
US average: 95.5%
80.1%
US average: 87.7%
100.0%
+1.9 ptssince 2023
from 98.1% in 2023
US average: 77.7%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 13.6%
Marital status
Men 15+
Never married67.7%(149)
Married14.1%(31)
Widowed4.1%(9)
Divorced14.1%(31)
Women 15+
Never married17.6%(37)
Married8.6%(18)
Widowed25.7%(54)
Divorced48.1%(101)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

2.3%
−7.9 ptssince 2023
from 10.2% in 2023
US average: 8.4%
66.6%
US average: 54.8%
Direct-purchase
11.8%
US average: 13.8%
22.1%
US average: 18.4%
21.9%
US average: 20.9%
VA health care
3.9%
US average: 2.2%
Any private
72.6%
US average: 67.1%
Any public
30.6%
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)52.7%(29)
US avg: 26.4%
Gulf War (1990s)0%(0)
US avg: 24.3%
Vietnam era21.8%(12)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 55 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Florence, Wisconsin?

Florence, Wisconsin has about 488 residents according to the 2024 American Community Survey.

What is the median household income in Florence, Wisconsin?

The typical household in Florence, Wisconsin earns about $40,368 a year. Half of households make more than that, and half make less.

Is Florence, Wisconsin expensive?

In Florence, Wisconsin, the median home is worth about $85,700, and the typical rent is about $545 a month.

How educated are people in Florence, Wisconsin?

About 32.8% of adults age 25 and over in Florence, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Florence, Wisconsin?

About 15.0% of people in Florence, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →