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CITY

Florence

Wisconsin · 488 residents · 2.706 sq mi
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The short version

Florence has notably lower household income than the US average, with a median household income of $40,368. Population has grown 25% since 2023. Median home value has more than doubled since 2023, reaching $85,700. With a median age of 47.0, the population is older than the US median of 38.9. Households here earn about 48% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 47.0
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 161%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
488
+25%since 2023
from 391 in 2023
2010 – 2024
Population density
180 / sq mi
+25%since 2023
from 144 / sq mi in 2023
US average: 281
Median age
47.0
−16%since 2023
from 55.8 in 2023
US average: 38.9
Population, 2010 – 2024
361452543634725201020202024Florence
2024488
201020202024
Age distribution, 2024
Under 53.5%(17)
US avg: 5.6%
5 to 90%(0)
US avg: 6%
10 to 148.4%(41)
US avg: 6.4%
15 to 195.3%(26)
US avg: 6.6%
20 to 240.2%(1)
US avg: 6.5%
25 to 349.6%(47)
US avg: 13.7%
35 to 4418%(88)
US avg: 13.2%
45 to 5417%(83)
US avg: 12.2%
55 to 6415.6%(76)
US avg: 12.7%
65 to 743.1%(15)
US avg: 10.2%
75 to 8415%(73)
US avg: 5.1%
85 and over4.3%(21)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$40,368
+10%inflation adjusted, since 2023
from $35,733 in 2023
US average: $82,259
2010 – 2024
Per capita income
$29,190
+33%since 2023
from $21,924 in 2023
US average: $44,673
Households earning $100K+
42.0%
+35.6 ptssince 2023
from 6.3% in 2023
US average: 53.3%
Poverty rate
15.0%
−18.7 ptssince 2023
from 33.6% in 2023
US average: 12.5%
Income inequality (Gini)
0.412
−4%since 2023
from 0.427 in 2023
US average: 0.476
Workforce by industry, 2024
Retail trade31.9%
US avg: 9.9%
Finance & insurance13.7%
US avg: 5.9%
Professional, scientific, technical13.7%
US avg: 5.1%
Agriculture, forestry, fishing7.4%
US avg: 1.6%
Wholesale trade7.4%
US avg: 6.9%
Construction5.4%
US avg: 1.2%
Other services3.9%
US avg: 6.7%
Public administration3.9%
US avg: 4.8%
Information2.9%
US avg: 10.8%
Manufacturing2%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$85,700
+161%inflation adjusted, since 2023
from $31,900 in 2023
US average: $376,019
2010 – 2024
Median gross rent
$545
US average: $1,442
Owner-occupied
71.6%
+1.8 ptssince 2023
from 69.8% in 2023
28.4% rent
Vacancy rate
26.4%
−11.5 ptssince 2023
from 37.8% in 2023
US average: 10.0%
Owner cost-burdened
3.4%
−8.7 ptssince 2023
from 12.1% in 2023
US average: 22.9%
Renter cost-burdened
37.7%
+16.6 ptssince 2023
from 21.1% in 2023
US average: 47.4%
Afford Score
2.1
+138%since 2023
from 0.9 in 2023
2010 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
66
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Florence on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic96.2%(376)
Black1.8%(7)
Hispanic / Latino2%(8)
Asian0%(0)
Other0%(0)
2024
White, non-Hispanic85.7%(418)
Black1.8%(9)
Hispanic / Latino1.8%(9)
Asian0%(0)
Other10.7%(52)
Diversity Score
32
+241%since 2023
from 9 in 2023
2011 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Dominican1.8%(9)
Ancestry
German31.1%(152)
Irish14.3%(70)
English6.8%(33)
Austrian4.7%(23)
French3.5%(17)
Polish2.7%(13)
Italian1.6%(8)
Finnish1.4%(7)
Slovene1.4%(7)
American0.2%(1)
Haitian0.2%(1)
RANKED:Largest German population · Largest Irish population · Largest English population · Largest Austrian population · Largest French population
Section 05

Education

Bachelor's degree or higher
32.8%
+7.6 ptssince 2023
from 25.2% in 2023
US average: 35.6%
High school or higher
90.8%
+12.5 ptssince 2023
from 78.3% in 2023
US average: 89.6%
Graduate degree
7.2%
+0.9 ptssince 2023
from 6.3% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
12.5 min
+89%since 2023
from 6.6 min in 2023
US average: 26.5
Drive alone to work
78.9%
−8.5 ptssince 2023
from 87.4% in 2023
US average: 68.9%
Carpooled to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 15.0%
Walked to work
2.9%
−9.7 ptssince 2023
from 12.6% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
6.2%
−9.2 ptssince 2023
from 15.3% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.2%
−14.1 ptssince 2023
from 18.3% in 2023
US average: 5.2%
Labor force participation
52.7%
+8.1 ptssince 2023
from 44.7% in 2023
US average: 63.5%
Self-employed
25.0%
+25.0 ptssince 2023
from 0.0% in 2023
US average: 13.1%
Management & professional
29.9%
+20.4 ptssince 2023
from 9.5% in 2023
US average: 42.5%
Section 08

People & community

Male
55.5%
+7.2 ptssince 2023
from 48.3% in 2023
Female
44.5%
−7.2 ptssince 2023
from 51.7% in 2023
Foreign born
1.8%
+0.8 ptssince 2023
from 1.0% in 2023
US average: 14.1%
Veterans
13.6%
+2.0 ptssince 2023
from 11.6% in 2023
US average: 6.2%
With a disability
19.8%
−6.9 ptssince 2023
from 26.7% in 2023
US average: 13.3%
Uninsured
2.3%
−7.9 ptssince 2023
from 10.2% in 2023
US average: 8.4%
Broadband at home
74.1%
+2.7 ptssince 2023
from 71.4% in 2023
US average: 91.0%
English only at home
100.0%
+1.9 ptssince 2023
from 98.1% in 2023
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 13.6%
Marital status
Men 15+
Never married67.7%(149)
Married14.1%(31)
Widowed4.1%(9)
Divorced14.1%(31)
Women 15+
Never married17.6%(37)
Married8.6%(18)
Widowed25.7%(54)
Divorced48.1%(101)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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FLORENCE VS
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FLORENCE VS
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Frequently asked

How many people live in Florence, Wisconsin?

Florence, Wisconsin has about 488 residents according to the 2024 American Community Survey.

What is the median household income in Florence, Wisconsin?

The typical household in Florence, Wisconsin earns about $40,368 a year. Half of households make more than that, and half make less.

Is Florence, Wisconsin expensive?

In Florence, Wisconsin, the median home is worth about $85,700, and the typical rent is about $545 a month.

How educated are people in Florence, Wisconsin?

About 32.8% of adults age 25 and over in Florence, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Florence, Wisconsin?

About 15.0% of people in Florence, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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