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CITY

Downing

Wisconsin · 225 residents (2025 est.) · 2.955 sq mi
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Part of the Menomonie micropolitan area
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The short version

Downing has lower-than-average household income, with a median household income of $61,875. Population has held roughly steady since 2000. 13% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $168,300.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.7
US median: 38.9
Less educated
13% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
271
+5%since 2000
from 257 in 2000
1990 – 2025
Population density
92 / sq mi
+5%since 2000
from 87 / sq mi in 2000
US average: 281
Median age
40.7
+15%since 2000
from 35.3 in 2000
US average: 38.9

PEP 2025 EST:225 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1602102613113611990201020202024Downing
2024271
1990201020202024
Section 02

Income & economy

Median household income
$61,875
−18%inflation adjusted, since 2000
from $41,375 in 2000
US average: $82,259
1990 – 2024
Per capita income
$28,357
+58%since 2000
from $17,927 in 2000
US average: $44,673
Households earning $100K+
41.4%
+23.9 ptssince 2009
from 17.5% in 2009
US average: 53.3%
Poverty rate
6.3%
+0.6 ptssince 2000
from 5.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.277
−11%since 2010
from 0.313 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade31.1%
US avg: 9.9%
Finance & insurance12.6%
US avg: 5.9%
Professional, scientific, technical12.6%
US avg: 5.1%
Agriculture, forestry, fishing8.9%
US avg: 1.6%
Construction8.9%
US avg: 1.2%
Information3.7%
US avg: 10.8%
Wholesale trade3%
US avg: 6.9%
Arts, entertainment, food3%
US avg: 1.9%
Other services3%
US avg: 6.7%
Public administration3%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$168,300
+24%inflation adjusted, since 2000
from $74,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$775
+7%inflation adjusted, since 2000
from $396 in 2000
US average: $1,442
Owner-occupied
81.8%
+0.2 ptssince 2000
from 81.6% in 2000
18.2% rent
Vacancy rate
10.0%
+7.2 ptssince 2009
from 2.8% in 2009
US average: 10.0%
Owner cost-burdened
19.8%
−14.0 ptssince 2009
from 33.7% in 2009
US average: 22.9%
Renter cost-burdened
16.7%
−19.0 ptssince 2009
from 35.7% in 2009
US average: 47.4%
Afford Score
2.7
+51%since 2000
from 1.8 in 2000
1990 – 2024
Gentrification Score
52
RELATED:See current rent listings in Downing on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.3%(250)
Black0%(0)
Hispanic / Latino1.2%(3)
Asian0%(0)
Other0%
Diversity Score2.9%(8)
2024
White, non-Hispanic79.7%(216)
Black0%(0)
Hispanic / Latino11.1%(30)
Asian0%(0)
Other9.2%(25)
Diversity Score43%(117)
Diversity Score
43
+1368%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
13.1%
+7.5 ptssince 2000
from 5.6% in 2000
US average: 35.6%
High school or higher
91.3%
+12.6 ptssince 2000
from 78.7% in 2000
US average: 89.6%
Graduate degree
3.8%
+2.3 ptssince 2000
from 1.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.4 min
+9%since 2000
from 26.1 min in 2000
US average: 26.5
Drive alone to work
85.8%
+4.1 ptssince 2009
from 81.7% in 2009
US average: 68.9%
Carpooled to work
5.2%
−4.7 ptssince 2009
from 9.9% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
5.2%
−3.2 ptssince 2009
from 8.4% in 2009
US average: 15.0%
Walked to work
3.7%
+3.7 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
3.0%
+3.0 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.9%
−4.4 ptssince 2011
from 7.3% in 2011
US average: 5.2%
Labor force participation
65.6%
+1.9 ptssince 2011
from 63.7% in 2011
US average: 63.5%
Self-employed
14.8%
−0.5 ptssince 2009
from 15.3% in 2009
US average: 13.1%
Management & professional
24.4%
−32.8 ptssince 2009
from 57.3% in 2009
US average: 42.5%
Section 08

People & community

Male
48.7%
+0.5 ptssince 2009
from 48.3% in 2009
Female
51.3%
−0.5 ptssince 2009
from 51.7% in 2009
Foreign born
3.3%
+3.3 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
5.1%
−40.9 ptssince 2009
from 46.0% in 2009
US average: 6.2%
With a disability
14.8%
+8.1 ptssince 2012
from 6.7% in 2012
US average: 13.3%
Uninsured
11.4%
−78.3 ptssince 2013
from 89.7% in 2013
US average: 8.4%
Broadband at home
89.9%
+28.0 ptssince 2017
from 61.9% in 2017
US average: 91.0%
English only at home
90.8%
−9.2 ptssince 2016
from 100.0% in 2016
US average: 77.7%
Spanish at home
8.8%
+8.8 ptssince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Downing to nearby cities

DOWNING VS
Menomonie
Income$56,889−8%
Home value$220,800+31%
Population16,664+7306%
SEE FULL COMPARISON →
DOWNING VS
New Richmond
Income$88,157+42%
Home value$285,100+69%
Population10,988+4784%
SEE FULL COMPARISON →
DOWNING VS
River Falls
Income$83,627+35%
Home value$327,600+95%
Population17,916+7863%
SEE FULL COMPARISON →
DOWNING VS
Hudson
Income$93,937+52%
Home value$392,700+133%
Population15,019+6575%
SEE FULL COMPARISON →
Frequently asked

How many people live in Downing, Wisconsin?

Downing, Wisconsin has about 271 residents according to the 2024 American Community Survey.

What is the median household income in Downing, Wisconsin?

The typical household in Downing, Wisconsin earns about $61,875 a year. Half of households make more than that, and half make less.

Is Downing, Wisconsin expensive?

In Downing, Wisconsin, the median home is worth about $168,300, and the typical rent is about $775 a month.

How educated are people in Downing, Wisconsin?

About 13.1% of adults age 25 and over in Downing, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Downing, Wisconsin?

About 6.3% of people in Downing, Wisconsin live below the federal poverty line.

Has Downing, Wisconsin grown since 1990?

Yes, Downing, Wisconsin has grown since 1990. The population has added about 2 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Downing, Wisconsin: demographics, income & housing data · CensusEasy