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CITY

New Deal

Texas · 745 residents (2025 est.) · 2.312 sq mi
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The short version

New Deal is wealthier than most US places, with a median household income of $96,500. Population has declined 6% since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 36%. With a median age of 49.1, the population is older than the US median of 38.9. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 49.1
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Owner-heavy
93% owner-occupied
US average: 65%
Section 01

Population & growth

Total population
668
−6%since 2000
from 708 in 2000
1990 – 2025
Population density
289 / sq mi
−6%since 2000
from 306 / sq mi in 2000
US average: 281
Median age
49.1
+65%since 2000
from 29.7 in 2000
US average: 38.9

PEP 2025 EST:745 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4686758821K1K1990201020202024New Deal
2024668
1990201020202024
Section 02

Income & economy

Median household income
$96,500
+39%inflation adjusted, since 2000
from $38,077 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,203
+185%since 2000
from $12,695 in 2000
US average: $44,673
Households earning $100K+
58.5%
+42.5 ptssince 2009
from 16.0% in 2009
US average: 53.3%
Poverty rate
13.8%
−1.6 ptssince 2000
from 15.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.379
+6%since 2010
from 0.357 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade32.7%
US avg: 6.9%
Information8.8%
US avg: 10.8%
Finance & insurance3.2%
US avg: 5.9%
Professional, scientific, technical3.2%
US avg: 5.1%
Retail trade3%
US avg: 9.9%
Other services2.6%
US avg: 6.7%
Public administration2.6%
US avg: 4.8%
Transportation & warehousing1.9%
US avg: 2.2%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median gross rent
$718
−21%inflation adjusted, since 2000
from $502 in 2000
US average: $1,442
Owner-occupied
92.7%
+19.1 ptssince 2000
from 73.6% in 2000
7.3% rent
Vacancy rate
11.3%
−5.5 ptssince 2009
from 16.7% in 2009
US average: 10.0%
Owner cost-burdened
7.1%
−5.4 ptssince 2009
from 12.5% in 2009
US average: 22.9%
Renter cost-burdened
52.6%
+34.0 ptssince 2009
from 18.7% in 2009
US average: 47.4%
RELATED:See current rent listings in New Deal on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic57.1%(404)
Black1%(7)
Hispanic / Latino41.1%(291)
Asian0%(0)
Other0%
Diversity Score62.1%(440)
2024
White, non-Hispanic67.8%(453)
Black0%(0)
Hispanic / Latino28.4%(190)
Asian0%(0)
Other3.7%(25)
Diversity Score57.2%(382)
Diversity Score
57
−8%since 2000
from 62 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
13.9%
+4.3 ptssince 2000
from 9.6% in 2000
US average: 35.6%
High school or higher
78.2%
+8.0 ptssince 2000
from 70.2% in 2000
US average: 89.6%
Graduate degree
0.4%
−1.2 ptssince 2000
from 1.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.9 min
+74%since 2000
from 10.9 min in 2000
US average: 26.5
Drive alone to work
78.9%
+0.2 ptssince 2009
from 78.7% in 2009
US average: 68.9%
Carpooled to work
3.9%
−10.3 ptssince 2009
from 14.2% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
17.2%
+10.8 ptssince 2009
from 6.4% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
8.8%
+7.5 ptssince 2009
from 1.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.2%
−3.4 ptssince 2011
from 3.7% in 2011
US average: 5.2%
Labor force participation
71.9%
+5.9 ptssince 2011
from 66.0% in 2011
US average: 63.5%
Self-employed
5.1%
−5.0 ptssince 2009
from 10.1% in 2009
US average: 13.1%
Management & professional
23.0%
−26.7 ptssince 2009
from 49.7% in 2009
US average: 42.5%
Section 08

People & community

Male
46.7%
−1.0 ptssince 2009
from 47.7% in 2009
Female
53.3%
+1.0 ptssince 2009
from 52.3% in 2009
Foreign born
1.8%
−1.5 ptssince 2009
from 3.3% in 2009
US average: 14.1%
Veterans
1.4%
−49.3 ptssince 2009
from 50.7% in 2009
US average: 6.2%
With a disability
23.1%
+7.0 ptssince 2012
from 16.1% in 2012
US average: 13.3%
Uninsured
9.6%
−65.9 ptssince 2013
from 75.5% in 2013
US average: 8.4%
Broadband at home
84.2%
+19.4 ptssince 2017
from 64.8% in 2017
US average: 91.0%
English only at home
86.6%
+16.8 ptssince 2016
from 69.9% in 2016
US average: 77.7%
Spanish at home
13.4%
−15.2 ptssince 2016
from 28.6% in 2016
US average: 13.6%
Drill deeper

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Compare New Deal to nearby cities

NEW DEAL VS
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Income$60,895−37%
Home value$212,400
Population273,071+36554%
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NEW DEAL VS
Wolfforth
Income$106,250+10%
Home value$260,200
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NEW DEAL VS
Levelland
Income$58,000−40%
Home value$140,400
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NEW DEAL VS
Plainview
Income$44,768−54%
Home value$113,000
Population19,314+2492%
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Frequently asked

How many people live in New Deal, Texas?

New Deal, Texas has about 668 residents according to the 2024 American Community Survey.

What is the median household income in New Deal, Texas?

The typical household in New Deal, Texas earns about $96,500 a year. Half of households make more than that, and half make less.

Is New Deal, Texas expensive?

In New Deal, Texas, the typical rent is about $718 a month.

How educated are people in New Deal, Texas?

About 13.9% of adults age 25 and over in New Deal, Texas hold a bachelor's degree or higher.

What is the poverty rate in New Deal, Texas?

About 13.8% of people in New Deal, Texas live below the federal poverty line.

Has New Deal, Texas grown since 1990?

Yes, New Deal, Texas has grown since 1990. The population has added about 131 residents, a change of about 24 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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