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CITY · 2020 ACS

Optima

Oklahoma · 338 residents · 0.533 sq mi
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Part of the Guymon micropolitan area
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The short version

Optima has notably lower household income than the US average, with a median household income of $39,688. Population has grown 27% since 2000. 3% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $57,100. At a median age of 27.5, residents skew younger than the country as a whole. Households here earn about 26% less than the Oklahoma median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 27.5
US median: 38.8
Less educated
3% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
338
+27%since 2000
from 266 in 2000
1990 – 2025
Population density
634 / sq mi
+27%since 2000
from 499 / sq mi in 2000
US average: 280
Median age
27.5
+11%since 2000
from 24.7 in 2000
US average: 38.8
Population, 1990 – 2024
281612944275601990201020202024Optima
202472
1990201020202024
Section 02

Income & economy

Median household income
$39,688
−27%inflation adjusted, since 2000
from $36,094 in 2000
US average: $66,278
1990 – 2022
Per capita income
$18,267
+47%since 2000
from $12,388 in 2000
US average: $35,364
Households earning $100K+
18.3%
+3.6 ptssince 2009
from 14.8% in 2009
US average: 43.9%
Poverty rate
9.0%
−2.8 ptssince 2000
from 11.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade35.6%
US avg: 10%
Wholesale trade13.1%
US avg: 6.7%
Information13.1%
US avg: 11.1%
Agriculture, forestry, fishing10.6%
US avg: 1.7%
Construction10.6%
US avg: 1.2%
Other services5.6%
US avg: 6.6%
Public administration5.6%
US avg: 4.7%
Manufacturing0%
US avg: 0.5%
Transportation & warehousing0%
US avg: 2.5%
Finance & insurance0%
US avg: 5.5%
Professional, scientific, technical0%
US avg: 4.7%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$57,100
+1%inflation adjusted, since 2000
from $37,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$677
+3%inflation adjusted, since 2000
from $438 in 2000
US average: $1,124
Owner-occupied
63.1%
−3.6 ptssince 2000
from 66.7% in 2000
36.9% rent
Afford Score
1.4
+38%since 2000
from 1.0 in 2000
1990 – 2022
RELATED:See current rent listings in Optima on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic48.9%(130)
Black0.8%(2)
Hispanic / Latino48.1%(128)
Asian0%(0)
Other0%
Diversity Score63.4%(169)
2020
White, non-Hispanic18.3%(62)
Black0%(0)
Hispanic / Latino77.8%(263)
Asian0.3%(1)
Other0%(0)
Diversity Score39.1%(132)
Diversity Score
39
−38%since 2000
from 63 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
3.0%
−1.4 ptssince 2000
from 4.4% in 2000
US average: 32.9%
High school or higher
62.1%
−6.0 ptssince 2000
from 68.1% in 2000
US average: 88.5%
Graduate degree
0.0%
Unchangedsince 2000
from 0.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.1 min
+28%since 2000
from 14.1 min in 2000
US average: 26.9
Drive alone to work
93.8%
+21.4 ptssince 2009
from 72.3% in 2009
US average: 75.1%
No vehicle available
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.8%
−9.9 ptssince 2011
from 11.7% in 2011
US average: 5.4%
Labor force participation
62.5%
−27.1 ptssince 2011
from 89.5% in 2011
US average: 63.4%
Management & professional
23.1%
−6.5 ptssince 2009
from 29.6% in 2009
US average: 39.3%
Section 08

People & community

Male
53.4%
−21.8 ptssince 2009
from 75.2% in 2009
Female
46.6%
+21.8 ptssince 2009
from 24.8% in 2009
Foreign born
32.9%
+8.5 ptssince 2009
from 24.4% in 2009
US average: 13.5%
Uninsured
13.4%
−58.3 ptssince 2013
from 71.7% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Optima to nearby cities

OPTIMA VS
Guymon
Income$60,075+51%
Home value$182,000+219%
Population12,241+3811%
SEE FULL COMPARISON →
OPTIMA VS
Liberal
Income$63,706+61%
Home value$137,100+140%
Population19,010+5973%
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OPTIMA VS
Dumas
Income$63,788+61%
Home value$156,300+174%
Population14,862+4648%
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OPTIMA VS
Borger
Income$61,583+55%
Home value$103,400+81%
Population11,842+3683%
SEE FULL COMPARISON →
Frequently asked

How many people live in Optima, Oklahoma?

Optima, Oklahoma has about 338 residents according to the 2020 American Community Survey.

What is the median household income in Optima, Oklahoma?

The typical household in Optima, Oklahoma earns about $39,688 a year. Half of households make more than that, and half make less.

Is Optima, Oklahoma expensive?

In Optima, Oklahoma, the median home is worth about $57,100, and the typical rent is about $677 a month.

How educated are people in Optima, Oklahoma?

About 3.0% of adults age 25 and over in Optima, Oklahoma hold a bachelor's degree or higher.

What is the poverty rate in Optima, Oklahoma?

About 9.0% of people in Optima, Oklahoma live below the federal poverty line.

Has Optima, Oklahoma grown since 1990?

Yes, Optima, Oklahoma has grown since 1990. The population has added about 247 residents, a change of about 271 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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