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CITY

Rock Falls

Wisconsin · 169 residents · 0.646 sq mi
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The short version

Rock Falls has roughly average household income, with a median household income of $82,083. Population has declined 8% since 2023. 18% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value is $166,700.

At a glance
Average income
near the US median
US median: $82,259
Mid-age
median age 40.3
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
169
−8%since 2023
from 184 in 2023
2020 – 2024
Population density
262 / sq mi
−8%since 2023
from 285 / sq mi in 2023
US average: 281
Median age
40.3
+14%since 2023
from 35.5 in 2023
US average: 38.9
Population, 2020 – 2024
15616717919020120202024Rock Falls
2024169
20202024
Section 02

Income & economy

Median household income
$82,083
+16%inflation adjusted, since 2023
from $68,500 in 2023
US average: $82,259
2020 – 2024
Per capita income
$35,733
+19%since 2023
from $30,035 in 2023
US average: $44,673
Households earning $100K+
53.4%
+7.4 ptssince 2023
from 46.1% in 2023
US average: 53.3%
Poverty rate
7.7%
+2.8 ptssince 2023
from 4.9% in 2023
US average: 12.5%
Income inequality (Gini)
0.335
+13%since 2023
from 0.295 in 2023
US average: 0.476
Workforce by industry, 2024
Retail trade20.2%
US avg: 9.9%
Information20.2%
US avg: 10.8%
Agriculture, forestry, fishing4.6%
US avg: 1.6%
Construction4.6%
US avg: 1.2%
Wholesale trade3.7%
US avg: 6.9%
Other services3.7%
US avg: 6.7%
Transportation & warehousing2.8%
US avg: 2.2%
Finance & insurance1.8%
US avg: 5.9%
Professional, scientific, technical1.8%
US avg: 5.1%
Public administration1.8%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$166,700
−2%inflation adjusted, since 2023
from $165,000 in 2023
US average: $376,019
2020 – 2024
Median gross rent
$883
−5%inflation adjusted, since 2023
from $900 in 2023
US average: $1,442
Owner-occupied
79.5%
−2.1 ptssince 2023
from 81.6% in 2023
20.5% rent
Vacancy rate
14.1%
+0.5 ptssince 2023
from 13.6% in 2023
US average: 10.0%
Owner cost-burdened
20.7%
+2.9 ptssince 2023
from 17.7% in 2023
US average: 22.9%
Renter cost-burdened
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 47.4%
Afford Score
2.0
−16%since 2023
from 2.4 in 2023
2020 – 2024
RELATED:See current rent listings in Rock Falls on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic97.8%(180)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other2.2%(4)
Diversity Score5.3%(10)
2024
White, non-Hispanic97.6%(165)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other2.4%(4)
Diversity Score5.8%(10)
Diversity Score
6
+9%since 2023
from 5 in 2023
2020 – 2024
Section 05

Education

Bachelor's degree or higher
18.3%
−1.5 ptssince 2023
from 19.8% in 2023
US average: 35.6%
High school or higher
100.0%
Unchangedsince 2023
from 100.0% in 2023
US average: 89.6%
Graduate degree
1.7%
Unchangedsince 2023
from 1.7% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.9 min
+3%since 2023
from 26.3 min in 2023
US average: 26.5
Drive alone to work
65.1%
−0.6 ptssince 2023
from 65.7% in 2023
US average: 68.9%
Carpooled to work
10.4%
+2.0 ptssince 2023
from 8.3% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
21.7%
−1.5 ptssince 2023
from 23.1% in 2023
US average: 15.0%
Walked to work
2.8%
+0.1 ptssince 2023
from 2.8% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 5.2%
Labor force participation
78.4%
−1.6 ptssince 2023
from 80.0% in 2023
US average: 63.5%
Self-employed
22.9%
−2.1 ptssince 2023
from 25.0% in 2023
US average: 13.1%
Management & professional
33.9%
+0.6 ptssince 2023
from 33.3% in 2023
US average: 42.5%
Section 08

People & community

Male
53.8%
+2.2 ptssince 2023
from 51.6% in 2023
Female
46.2%
−2.2 ptssince 2023
from 48.4% in 2023
Foreign born
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 14.1%
Veterans
1.5%
−1.6 ptssince 2023
from 3.1% in 2023
US average: 6.2%
With a disability
3.6%
+1.4 ptssince 2023
from 2.2% in 2023
US average: 13.3%
Uninsured
8.3%
−0.4 ptssince 2023
from 8.7% in 2023
US average: 8.4%
Broadband at home
97.3%
+3.9 ptssince 2023
from 93.4% in 2023
US average: 91.0%
English only at home
100.0%
Unchangedsince 2023
from 100.0% in 2023
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 13.6%
Drill deeper

Places similar to Rock Falls

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Daisy
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Manor
Pop 136
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Head to head

Compare Rock Falls to nearby cities

ROCK FALLS VS
Eau Claire
Income$67,395−18%
Home value$247,600+49%
Population72,465+42779%
SEE FULL COMPARISON →
ROCK FALLS VS
Altoona
Income$84,552+3%
Home value$233,100+40%
Population9,376+5448%
SEE FULL COMPARISON →
ROCK FALLS VS
Menomonie
Income$56,889−31%
Home value$220,800+32%
Population16,664+9760%
SEE FULL COMPARISON →
ROCK FALLS VS
Chippewa Falls
Income$57,873−29%
Home value$210,400+26%
Population15,293+8949%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rock Falls, Wisconsin?

Rock Falls, Wisconsin has about 169 residents according to the 2024 American Community Survey.

What is the median household income in Rock Falls, Wisconsin?

The typical household in Rock Falls, Wisconsin earns about $82,083 a year. Half of households make more than that, and half make less.

Is Rock Falls, Wisconsin expensive?

In Rock Falls, Wisconsin, the median home is worth about $166,700, and the typical rent is about $883 a month.

How educated are people in Rock Falls, Wisconsin?

About 18.3% of adults age 25 and over in Rock Falls, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rock Falls, Wisconsin?

About 7.7% of people in Rock Falls, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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