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CITY · 2010 ACS

Pepin

Wisconsin · 837 residents · 0.723 sq mi
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The short version

Pepin has notably lower household income than the US average, with a median household income of $31,346. Population has declined 5% since 2000. 11% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value has risen by half since 2000, reaching $137,000. With a median age of 53.9, the population is older than the US median of 37.2. Households here earn about 39% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 53.9
US median: 37.2
Less educated
11% hold a bachelor's degree
US average: 28%
Less affordable
home values up 39%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
837
−5%since 2000
from 878 in 2000
1990 – 2025
Population density
1,158 / sq mi
−5%since 2000
from 1,214 / sq mi in 2000
US average: 261
Median age
53.9
+13%since 2000
from 47.8 in 2000
US average: 37.2
Population, 1990 – 2024
7097758409059711990201020202024Pepin
2024736
1990201020202024
Section 02

Income & economy

Median household income
$31,346
−32%inflation adjusted, since 2000
from $36,319 in 2000
US average: $52,703
1990 – 2024
Per capita income
$23,317
+31%since 2000
from $17,755 in 2000
US average: $27,286
Households earning $100K+
21.4%
−1.9 ptssince 2009
from 23.3% in 2009
US average: 33.3%
Poverty rate
10.4%
+4.5 ptssince 2000
from 5.8% in 2000
US average: 13.8%
Income inequality (Gini)
0.473
US average: 0.461
Workforce by industry, 2010
Retail trade28.6%
US avg: 10.9%
Wholesale trade8.6%
US avg: 7.2%
Information6.6%
US avg: 11.5%
Finance & insurance4.1%
US avg: 5.1%
Agriculture, forestry, fishing3.9%
US avg: 1.9%
Construction3.9%
US avg: 1.4%
Transportation & warehousing2.7%
US avg: 3.1%
Professional, scientific, technical2.7%
US avg: 4.2%
Other services2%
US avg: 7%
Public administration2%
US avg: 4.9%
Education & health services1.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
Arts, entertainment, food0%
US avg: 2.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$137,000
+39%inflation adjusted, since 2000
from $77,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$551
+16%inflation adjusted, since 2000
from $375 in 2000
US average: $853
Owner-occupied
44.1%
−32.3 ptssince 2000
from 76.4% in 2000
25.6% rent
Vacancy rate
19.4%
+1.4 ptssince 2009
from 18.1% in 2009
US average: 12.1%
Owner cost-burdened
38.5%
+8.1 ptssince 2009
from 30.4% in 2009
US average: 30.9%
Renter cost-burdened
37.8%
+1.2 ptssince 2009
from 36.6% in 2009
US average: 46.8%
Afford Score
4.4
+104%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Pepin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.3%(863)
Black0.1%(1)
Hispanic / Latino0%(0)
Asian0.6%(5)
Other0%
Diversity Score1.7%(15)
2010
White, non-Hispanic98.7%(826)
Black0.2%(2)
Hispanic / Latino0.2%(2)
Asian0.4%(3)
Other1%(9)
Diversity Score4.6%(38)
Diversity Score
5
+166%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.8%
−3.6 ptssince 2000
from 14.4% in 2000
US average: 27.9%
High school or higher
83.7%
+2.8 ptssince 2000
from 80.9% in 2000
US average: 84.9%
Graduate degree
2.7%
−1.9 ptssince 2000
from 4.6% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
26.1 min
+6%since 2000
from 24.5 min in 2000
US average: 25.2
Drive alone to work
70.6%
−1.4 ptssince 2009
from 72.1% in 2009
US average: 76.2%
Carpooled to work
16.6%
+3.1 ptssince 2009
from 13.4% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
5.7%
+0.2 ptssince 2009
from 5.5% in 2009
US average: 4.1%
Walked to work
7.1%
−1.9 ptssince 2009
from 9.0% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
9.0%
+4.9 ptssince 2009
from 4.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
7.5%
−0.6 ptssince 2009
from 8.1% in 2009
US average: 12.9%
Management & professional
19.5%
−33.4 ptssince 2009
from 52.9% in 2009
US average: 35.2%
Section 08

People & community

Male
48.0%
−0.7 ptssince 2009
from 48.7% in 2009
Female
52.0%
+0.7 ptssince 2009
from 51.3% in 2009
Foreign born
0.3%
Unchangedsince 2009
from 0.3% in 2009
US average: 12.8%
Veterans
15.1%
−35.5 ptssince 2009
from 50.7% in 2009
US average: 9.9%
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PEPIN VS
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PEPIN VS
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Frequently asked

How many people live in Pepin, Wisconsin?

Pepin, Wisconsin has about 837 residents according to the 2010 American Community Survey.

What is the median household income in Pepin, Wisconsin?

The typical household in Pepin, Wisconsin earns about $31,346 a year. Half of households make more than that, and half make less.

Is Pepin, Wisconsin expensive?

In Pepin, Wisconsin, the median home is worth about $137,000, and the typical rent is about $551 a month.

How educated are people in Pepin, Wisconsin?

About 10.8% of adults age 25 and over in Pepin, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Pepin, Wisconsin?

About 10.4% of people in Pepin, Wisconsin live below the federal poverty line.

Has Pepin, Wisconsin grown since 1990?

Yes, Pepin, Wisconsin has shrunk since 1990. The population has lost about 43 residents, a change of about -5 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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