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CITY · 2020 ACS

Pepin

Wisconsin · 731 residents · 0.723 sq mi
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The short version

Pepin has lower-than-average household income, with a median household income of $52,031. Population has fallen 17% since 2000, a loss of 147 residents. 19% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $132,100. With a median age of 57.6, the population is older than the US median of 38.8.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 57.6
US median: 38.8
Less educated
19% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
731
−17%since 2000
from 878 in 2000
1990 – 2025
Population density
1,011 / sq mi
−17%since 2000
from 1,214 / sq mi in 2000
US average: 280
Median age
57.6
+21%since 2000
from 47.8 in 2000
US average: 38.8
Population, 1990 – 2024
7097758409059711990201020202024Pepin
2024736
1990201020202024
Section 02

Income & economy

Median household income
$52,031
−5%inflation adjusted, since 2000
from $36,319 in 2000
US average: $66,278
1990 – 2024
Per capita income
$29,722
+67%since 2000
from $17,755 in 2000
US average: $35,364
Households earning $100K+
35.4%
+12.1 ptssince 2009
from 23.3% in 2009
US average: 43.9%
Poverty rate
9.5%
+3.7 ptssince 2000
from 5.8% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade20.3%
US avg: 10%
Information19.8%
US avg: 11.1%
Wholesale trade7%
US avg: 6.7%
Finance & insurance3.3%
US avg: 5.5%
Professional, scientific, technical2.3%
US avg: 4.7%
Agriculture, forestry, fishing1.8%
US avg: 1.7%
Manufacturing1.3%
US avg: 0.5%
Education & health services1%
US avg: 0.8%
Other services0.8%
US avg: 6.6%
Construction0.5%
US avg: 1.2%
Arts, entertainment, food0.5%
US avg: 2%
Transportation & warehousing0%
US avg: 2.5%
Public administration0%
US avg: 4.7%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$132,100
+13%inflation adjusted, since 2000
from $77,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$730
+30%inflation adjusted, since 2000
from $375 in 2000
US average: $1,124
Owner-occupied
74.1%
−2.3 ptssince 2000
from 76.4% in 2000
25.9% rent
Afford Score
2.5
+19%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Pepin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.3%(863)
Black0.1%(1)
Hispanic / Latino0%(0)
Asian0.6%(5)
Other0%
Diversity Score1.7%(15)
2020
White, non-Hispanic92.5%(676)
Black0.7%(5)
Hispanic / Latino2.3%(17)
Asian0%(0)
Other2.3%(17)
Diversity Score13.2%(96)
Diversity Score
13
+667%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.8%
+4.4 ptssince 2000
from 14.4% in 2000
US average: 32.9%
High school or higher
86.9%
+6.0 ptssince 2000
from 80.9% in 2000
US average: 88.5%
Graduate degree
4.6%
+0.1 ptssince 2000
from 4.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
26.7 min
+9%since 2000
from 24.5 min in 2000
US average: 26.9
Drive alone to work
83.7%
+11.6 ptssince 2009
from 72.1% in 2009
US average: 75.1%
No vehicle available
4.4%
+0.3 ptssince 2009
from 4.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.0%
−2.9 ptssince 2011
from 4.9% in 2011
US average: 5.4%
Labor force participation
59.4%
−0.8 ptssince 2011
from 60.2% in 2011
US average: 63.4%
Management & professional
26.5%
−26.4 ptssince 2009
from 52.9% in 2009
US average: 39.3%
Section 08

People & community

Male
49.1%
+0.4 ptssince 2009
from 48.7% in 2009
Female
50.9%
−0.4 ptssince 2009
from 51.3% in 2009
Foreign born
2.0%
+1.7 ptssince 2009
from 0.3% in 2009
US average: 13.5%
Uninsured
9.5%
−77.4 ptssince 2013
from 86.9% in 2013
US average: 8.8%
Drill deeper

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PEPIN VS
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PEPIN VS
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Frequently asked

How many people live in Pepin, Wisconsin?

Pepin, Wisconsin has about 731 residents according to the 2020 American Community Survey.

What is the median household income in Pepin, Wisconsin?

The typical household in Pepin, Wisconsin earns about $52,031 a year. Half of households make more than that, and half make less.

Is Pepin, Wisconsin expensive?

In Pepin, Wisconsin, the median home is worth about $132,100, and the typical rent is about $730 a month.

How educated are people in Pepin, Wisconsin?

About 18.8% of adults age 25 and over in Pepin, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Pepin, Wisconsin?

About 9.5% of people in Pepin, Wisconsin live below the federal poverty line.

Has Pepin, Wisconsin grown since 1990?

Yes, Pepin, Wisconsin has shrunk since 1990. The population has lost about 149 residents, a change of about -17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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