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CITY

Pepin

Wisconsin · 743 residents (2025 est.) · 0.723 sq mi
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The short version

Pepin has notably lower household income than the US average, with a median household income of $54,821. Population has fallen 16% since 2000, a loss of 142 residents. Median home value has more than doubled since 2000, reaching $209,400. With a median age of 59.0, the population is older than the US median of 38.9. Households here earn about 29% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 59.0
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 48%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
736
−16%since 2000
from 878 in 2000
1990 – 2025
Population density
1,018 / sq mi
−16%since 2000
from 1,214 / sq mi in 2000
US average: 281
Median age
59.0
+23%since 2000
from 47.8 in 2000
US average: 38.9

PEP 2025 EST:743 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7097758409059711990201020202024Pepin
2024736
1990201020202024
Section 02

Income & economy

Median household income
$54,821
−17%inflation adjusted, since 2000
from $36,319 in 2000
US average: $82,259
1990 – 2024
Per capita income
$44,720
+152%since 2000
from $17,755 in 2000
US average: $44,673
Households earning $100K+
45.1%
+21.8 ptssince 2009
from 23.3% in 2009
US average: 53.3%
Poverty rate
18.1%
+12.3 ptssince 2000
from 5.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.490
+4%since 2010
from 0.473 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.7%
US avg: 9.9%
Wholesale trade7.7%
US avg: 6.9%
Information7.7%
US avg: 10.8%
Finance & insurance4.2%
US avg: 5.9%
Professional, scientific, technical3.5%
US avg: 5.1%
Agriculture, forestry, fishing2.1%
US avg: 1.6%
Construction2.1%
US avg: 1.2%
Other services2.1%
US avg: 6.7%
Public administration2.1%
US avg: 4.8%
Transportation & warehousing1.4%
US avg: 2.2%
Education & health services0.7%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$209,400
+48%inflation adjusted, since 2000
from $77,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$844
+24%inflation adjusted, since 2000
from $375 in 2000
US average: $1,442
Owner-occupied
77.8%
+1.4 ptssince 2000
from 76.4% in 2000
22.2% rent
Vacancy rate
25.4%
+7.3 ptssince 2009
from 18.1% in 2009
US average: 10.0%
Owner cost-burdened
28.2%
−2.2 ptssince 2009
from 30.4% in 2009
US average: 22.9%
Renter cost-burdened
20.0%
−16.6 ptssince 2009
from 36.6% in 2009
US average: 47.4%
Afford Score
3.8
+78%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
68
RELATED:See current rent listings in Pepin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.3%(863)
Black0.1%(1)
Hispanic / Latino0%(0)
Asian0.6%(5)
Other0%
Diversity Score1.7%(15)
2024
White, non-Hispanic90.9%(669)
Black1.4%(10)
Hispanic / Latino1.6%(12)
Asian0.7%(5)
Other5.4%(40)
Diversity Score21.3%(157)
Diversity Score
21
+1141%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.9%
+10.5 ptssince 2000
from 14.4% in 2000
US average: 35.6%
High school or higher
94.4%
+13.5 ptssince 2000
from 80.9% in 2000
US average: 89.6%
Graduate degree
12.4%
+7.8 ptssince 2000
from 4.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.0 min
+11%since 2000
from 24.5 min in 2000
US average: 26.5
Drive alone to work
69.8%
−2.2 ptssince 2009
from 72.1% in 2009
US average: 68.9%
Carpooled to work
7.0%
−6.4 ptssince 2009
from 13.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
16.8%
+11.4 ptssince 2009
from 5.5% in 2009
US average: 15.0%
Walked to work
4.9%
−4.1 ptssince 2009
from 9.0% in 2009
US average: 2.4%
Biked to work
0.7%
+0.7 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
6.0%
+2.0 ptssince 2009
from 4.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.7%
−1.2 ptssince 2011
from 4.9% in 2011
US average: 5.2%
Labor force participation
46.9%
−13.4 ptssince 2011
from 60.2% in 2011
US average: 63.5%
Self-employed
19.2%
+11.1 ptssince 2009
from 8.1% in 2009
US average: 13.1%
Management & professional
35.5%
−17.4 ptssince 2009
from 52.9% in 2009
US average: 42.5%
Section 08

People & community

Male
47.0%
−1.7 ptssince 2009
from 48.7% in 2009
Female
53.0%
+1.7 ptssince 2009
from 51.3% in 2009
Foreign born
2.2%
+1.9 ptssince 2009
from 0.3% in 2009
US average: 14.1%
Veterans
8.2%
−42.5 ptssince 2009
from 50.7% in 2009
US average: 6.2%
With a disability
14.1%
−3.3 ptssince 2012
from 17.4% in 2012
US average: 13.3%
Uninsured
4.1%
−82.8 ptssince 2013
from 86.9% in 2013
US average: 8.4%
Broadband at home
82.9%
+3.9 ptssince 2017
from 79.0% in 2017
US average: 91.0%
English only at home
97.3%
+3.0 ptssince 2016
from 94.4% in 2016
US average: 77.7%
Spanish at home
0.4%
−1.3 ptssince 2016
from 1.7% in 2016
US average: 13.6%
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PEPIN VS
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PEPIN VS
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PEPIN VS
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PEPIN VS
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Frequently asked

How many people live in Pepin, Wisconsin?

Pepin, Wisconsin has about 736 residents according to the 2024 American Community Survey.

What is the median household income in Pepin, Wisconsin?

The typical household in Pepin, Wisconsin earns about $54,821 a year. Half of households make more than that, and half make less.

Is Pepin, Wisconsin expensive?

In Pepin, Wisconsin, the median home is worth about $209,400, and the typical rent is about $844 a month.

How educated are people in Pepin, Wisconsin?

About 24.9% of adults age 25 and over in Pepin, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Pepin, Wisconsin?

About 18.1% of people in Pepin, Wisconsin live below the federal poverty line.

Has Pepin, Wisconsin grown since 1990?

Yes, Pepin, Wisconsin has shrunk since 1990. The population has lost about 144 residents, a change of about -16 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →