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CITY

Durand

Wisconsin · 1,854 residents (2025 est.) · 1.748 sq mi
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The short version

Durand has notably lower household income than the US average, with a median household income of $58,820. Population has declined 12% since 2000. Median home value has more than doubled since 2000, reaching $152,400.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.0
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,731
−12%since 2000
from 1,968 in 2000
1990 – 2025
Population density
990 / sq mi
−12%since 2000
from 1,126 / sq mi in 2000
US average: 281
Median age
43.0
+5%since 2000
from 41.1 in 2000
US average: 38.9

PEP 2025 EST:1,854 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K2K2K1990201020202024Durand
20242K
1990201020202024
Section 02

Income & economy

Median household income
$58,820
+7%inflation adjusted, since 2000
from $30,064 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,466
+90%since 2000
from $18,103 in 2000
US average: $44,673
Households earning $100K+
34.5%
+12.5 ptssince 2009
from 22.0% in 2009
US average: 53.3%
Poverty rate
13.5%
+4.2 ptssince 2000
from 9.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.375
−3%since 2010
from 0.386 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.3%
US avg: 9.9%
Information11.5%
US avg: 10.8%
Finance & insurance8.8%
US avg: 5.9%
Professional, scientific, technical8.2%
US avg: 5.1%
Transportation & warehousing5.1%
US avg: 2.2%
Wholesale trade2.4%
US avg: 6.9%
Other services1.7%
US avg: 6.7%
Public administration1.7%
US avg: 4.8%
Arts, entertainment, food1.5%
US avg: 1.9%
Agriculture, forestry, fishing1.1%
US avg: 1.6%
Construction1.1%
US avg: 1.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$152,400
+12%inflation adjusted, since 2000
from $74,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$830
+29%inflation adjusted, since 2000
from $352 in 2000
US average: $1,442
Owner-occupied
74.4%
+6.8 ptssince 2000
from 67.6% in 2000
25.6% rent
Vacancy rate
14.1%
+3.6 ptssince 2009
from 10.4% in 2009
US average: 10.0%
Owner cost-burdened
10.9%
−18.6 ptssince 2009
from 29.5% in 2009
US average: 22.9%
Renter cost-burdened
60.6%
+38.8 ptssince 2009
from 21.8% in 2009
US average: 47.4%
Afford Score
2.6
+4%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
40
RELATED:See current rent listings in Durand on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.8%(1,945)
Black0.2%(3)
Hispanic / Latino0.2%(4)
Asian0.2%(3)
Other0%
Diversity Score1.3%(25)
2024
White, non-Hispanic92.9%(1,608)
Black0.2%(4)
Hispanic / Latino2.3%(39)
Asian2%(34)
Other2.7%(46)
Diversity Score16.9%(293)
Diversity Score
17
+1229%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
23.8%
+9.8 ptssince 2000
from 14.0% in 2000
US average: 35.6%
High school or higher
97.5%
+16.2 ptssince 2000
from 81.3% in 2000
US average: 89.6%
Graduate degree
3.1%
−0.4 ptssince 2000
from 3.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.7 min
+39%since 2000
from 14.2 min in 2000
US average: 26.5
Drive alone to work
65.9%
−22.2 ptssince 2009
from 88.1% in 2009
US average: 68.9%
Carpooled to work
8.8%
+1.0 ptssince 2009
from 7.8% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
18.9%
+17.4 ptssince 2009
from 1.5% in 2009
US average: 15.0%
Walked to work
0.0%
−1.9 ptssince 2009
from 1.9% in 2009
US average: 2.4%
Biked to work
2.9%
+2.9 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.5%
−4.8 ptssince 2009
from 7.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.6%
+1.8 ptssince 2011
from 2.8% in 2011
US average: 5.2%
Labor force participation
62.9%
+3.3 ptssince 2011
from 59.6% in 2011
US average: 63.5%
Self-employed
17.3%
+3.1 ptssince 2009
from 14.2% in 2009
US average: 13.1%
Management & professional
32.7%
−27.4 ptssince 2009
from 60.1% in 2009
US average: 42.5%
Section 08

People & community

Male
46.7%
+0.5 ptssince 2009
from 46.2% in 2009
Female
53.3%
−0.5 ptssince 2009
from 53.8% in 2009
Foreign born
2.4%
+2.1 ptssince 2009
from 0.3% in 2009
US average: 14.1%
Veterans
8.9%
−34.8 ptssince 2009
from 43.7% in 2009
US average: 6.2%
With a disability
13.8%
−1.8 ptssince 2012
from 15.6% in 2012
US average: 13.3%
Uninsured
5.6%
−87.9 ptssince 2013
from 93.5% in 2013
US average: 8.4%
Broadband at home
86.7%
+12.4 ptssince 2017
from 74.3% in 2017
US average: 91.0%
English only at home
98.6%
+0.6 ptssince 2016
from 98.0% in 2016
US average: 77.7%
Spanish at home
0.5%
−0.6 ptssince 2016
from 1.1% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Durand, Wisconsin?

Durand, Wisconsin has about 1,731 residents according to the 2024 American Community Survey.

What is the median household income in Durand, Wisconsin?

The typical household in Durand, Wisconsin earns about $58,820 a year. Half of households make more than that, and half make less.

Is Durand, Wisconsin expensive?

In Durand, Wisconsin, the median home is worth about $152,400, and the typical rent is about $830 a month.

How educated are people in Durand, Wisconsin?

About 23.8% of adults age 25 and over in Durand, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Durand, Wisconsin?

About 13.5% of people in Durand, Wisconsin live below the federal poverty line.

Has Durand, Wisconsin grown since 1990?

Yes, Durand, Wisconsin has shrunk since 1990. The population has lost about 272 residents, a change of about -14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Durand, Wisconsin: demographics, income & housing data · CensusEasy