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CITY · 2020 ACS

Durand

Wisconsin · 1,854 residents · 1.748 sq mi
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The short version

Durand has lower-than-average household income, with a median household income of $50,260. Population has declined 6% since 2000. 20% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $119,200.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 43.1
US median: 38.8
Less educated
20% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,854
−6%since 2000
from 1,968 in 2000
1990 – 2025
Population density
1,061 / sq mi
−6%since 2000
from 1,126 / sq mi in 2000
US average: 280
Median age
43.1
+5%since 2000
from 41.1 in 2000
US average: 38.8
Population, 1990 – 2024
2K2K2K2K2K1990201020202024Durand
20242K
1990201020202024
Section 02

Income & economy

Median household income
$50,260
+11%inflation adjusted, since 2000
from $30,064 in 2000
US average: $66,278
1990 – 2024
Per capita income
$31,499
+74%since 2000
from $18,103 in 2000
US average: $35,364
Households earning $100K+
29.9%
+7.9 ptssince 2009
from 22.0% in 2009
US average: 43.9%
Poverty rate
13.5%
+4.3 ptssince 2000
from 9.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade22.2%
US avg: 10%
Information8.7%
US avg: 11.1%
Transportation & warehousing3.9%
US avg: 2.5%
Wholesale trade3.3%
US avg: 6.7%
Arts, entertainment, food3.3%
US avg: 2%
Finance & insurance3.1%
US avg: 5.5%
Other services2.6%
US avg: 6.6%
Public administration2.6%
US avg: 4.7%
Professional, scientific, technical1.8%
US avg: 4.7%
Agriculture, forestry, fishing1.7%
US avg: 1.7%
Construction1.2%
US avg: 1.2%
Education & health services1.2%
US avg: 0.8%
Manufacturing0.5%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$119,200
+6%inflation adjusted, since 2000
from $74,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$552
+4%inflation adjusted, since 2000
from $352 in 2000
US average: $1,124
Owner-occupied
64.0%
−3.6 ptssince 2000
from 67.6% in 2000
36.0% rent
Afford Score
2.4
−5%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Durand on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.8%(1,945)
Black0.2%(3)
Hispanic / Latino0.2%(4)
Asian0.2%(3)
Other0%
Diversity Score1.3%(25)
2020
White, non-Hispanic93.3%(1,730)
Black0.4%(8)
Hispanic / Latino2.5%(46)
Asian0.6%(11)
Other1.4%(25)
Diversity Score12%(222)
Diversity Score
12
+841%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.1%
+6.0 ptssince 2000
from 14.0% in 2000
US average: 32.9%
High school or higher
88.8%
+7.5 ptssince 2000
from 81.3% in 2000
US average: 88.5%
Graduate degree
6.4%
+2.9 ptssince 2000
from 3.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.7 min
+74%since 2000
from 14.2 min in 2000
US average: 26.9
Drive alone to work
72.2%
−16.0 ptssince 2009
from 88.1% in 2009
US average: 75.1%
No vehicle available
3.6%
−3.6 ptssince 2009
from 7.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.4%
−0.4 ptssince 2011
from 2.8% in 2011
US average: 5.4%
Labor force participation
57.7%
−2.0 ptssince 2011
from 59.6% in 2011
US average: 63.4%
Management & professional
34.7%
−25.4 ptssince 2009
from 60.1% in 2009
US average: 39.3%
Section 08

People & community

Male
47.3%
+1.1 ptssince 2009
from 46.2% in 2009
Female
52.7%
−1.1 ptssince 2009
from 53.8% in 2009
Foreign born
1.1%
+0.8 ptssince 2009
from 0.3% in 2009
US average: 13.5%
Uninsured
4.9%
−88.6 ptssince 2013
from 93.5% in 2013
US average: 8.8%
Drill deeper

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Frequently asked

How many people live in Durand, Wisconsin?

Durand, Wisconsin has about 1,854 residents according to the 2020 American Community Survey.

What is the median household income in Durand, Wisconsin?

The typical household in Durand, Wisconsin earns about $50,260 a year. Half of households make more than that, and half make less.

Is Durand, Wisconsin expensive?

In Durand, Wisconsin, the median home is worth about $119,200, and the typical rent is about $552 a month.

How educated are people in Durand, Wisconsin?

About 20.1% of adults age 25 and over in Durand, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Durand, Wisconsin?

About 13.5% of people in Durand, Wisconsin live below the federal poverty line.

Has Durand, Wisconsin grown since 1990?

Yes, Durand, Wisconsin has shrunk since 1990. The population has lost about 149 residents, a change of about -7 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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