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CITY

Black River Falls

Wisconsin · 3,555 residents (2025 est.) · 4.185 sq mi
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The short version

Black River Falls has lower-than-average household income, with a median household income of $66,632. Population has held roughly steady since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $171,800.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.1
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,546
−2%since 2000
from 3,618 in 2000
1990 – 2025
Population density
847 / sq mi
−2%since 2000
from 865 / sq mi in 2000
US average: 281
Median age
42.1
Unchangedsince 2000
from 41.9 in 2000
US average: 38.9

PEP 2025 EST:3,555 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K4K4K4K1990201020202024Black River Falls
20244K
1990201020202024
Section 02

Income & economy

Median household income
$66,632
+9%inflation adjusted, since 2000
from $33,555 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,817
+80%since 2000
from $21,532 in 2000
US average: $44,673
Households earning $100K+
41.0%
+22.1 ptssince 2009
from 18.9% in 2009
US average: 53.3%
Poverty rate
9.9%
+2.2 ptssince 2000
from 7.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.434
Unchangedsince 2010
from 0.432 in 2010
US average: 0.476
Workforce by industry, 2024
Information19.7%
US avg: 10.8%
Finance & insurance11.8%
US avg: 5.9%
Retail trade9.1%
US avg: 9.9%
Wholesale trade7.8%
US avg: 6.9%
Professional, scientific, technical7.4%
US avg: 5.1%
Education & health services4.4%
US avg: 0.9%
Arts, entertainment, food2.7%
US avg: 1.9%
Agriculture, forestry, fishing1.7%
US avg: 1.6%
Manufacturing1.7%
US avg: 0.4%
Construction0%
US avg: 1.2%
Transportation & warehousing0%
US avg: 2.2%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$171,800
+21%inflation adjusted, since 2000
from $77,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$543
−21%inflation adjusted, since 2000
from $378 in 2000
US average: $1,442
Owner-occupied
70.2%
+11.4 ptssince 2000
from 58.9% in 2000
29.8% rent
Vacancy rate
1.7%
−6.3 ptssince 2009
from 8.0% in 2009
US average: 10.0%
Owner cost-burdened
22.8%
+2.8 ptssince 2009
from 20.0% in 2009
US average: 22.9%
Renter cost-burdened
35.5%
−11.4 ptssince 2009
from 46.9% in 2009
US average: 47.4%
Afford Score
2.6
+11%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
44
RELATED:See current rent listings in Black River Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.9%(3,362)
Black0.2%(7)
Hispanic / Latino1.2%(42)
Asian0.1%(4)
Other0%
Diversity Score3.8%(139)
2024
White, non-Hispanic91.7%(3,250)
Black0.3%(12)
Hispanic / Latino0.8%(28)
Asian0%(0)
Other7.2%(256)
Diversity Score19.3%(686)
Diversity Score
19
+405%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.4%
+2.4 ptssince 2000
from 17.0% in 2000
US average: 35.6%
High school or higher
95.5%
+15.1 ptssince 2000
from 80.4% in 2000
US average: 89.6%
Graduate degree
8.9%
+4.6 ptssince 2000
from 4.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.4 min
+59%since 2000
from 12.2 min in 2000
US average: 26.5
Drive alone to work
86.8%
+12.8 ptssince 2009
from 74.1% in 2009
US average: 68.9%
Carpooled to work
0.0%
−13.7 ptssince 2009
from 13.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
6.8%
+1.6 ptssince 2009
from 5.2% in 2009
US average: 15.0%
Walked to work
2.4%
−0.1 ptssince 2009
from 2.5% in 2009
US average: 2.4%
Biked to work
0.0%
−1.9 ptssince 2009
from 1.9% in 2009
US average: 0.4%
No vehicle available
9.3%
−12.7 ptssince 2009
from 21.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.4%
−5.0 ptssince 2011
from 6.4% in 2011
US average: 5.2%
Labor force participation
56.0%
−6.4 ptssince 2011
from 62.4% in 2011
US average: 63.5%
Self-employed
17.7%
+0.6 ptssince 2009
from 17.1% in 2009
US average: 13.1%
Management & professional
22.1%
−44.0 ptssince 2009
from 66.0% in 2009
US average: 42.5%
Section 08

People & community

Male
46.6%
−3.9 ptssince 2009
from 50.5% in 2009
Female
53.4%
+3.9 ptssince 2009
from 49.5% in 2009
Foreign born
2.0%
+0.7 ptssince 2009
from 1.3% in 2009
US average: 14.1%
Veterans
9.7%
−40.3 ptssince 2009
from 50.0% in 2009
US average: 6.2%
With a disability
14.2%
−0.8 ptssince 2012
from 15.0% in 2012
US average: 13.3%
Uninsured
4.2%
−90.6 ptssince 2013
from 94.8% in 2013
US average: 8.4%
Broadband at home
88.9%
+11.4 ptssince 2017
from 77.5% in 2017
US average: 91.0%
English only at home
98.2%
+2.4 ptssince 2016
from 95.8% in 2016
US average: 77.7%
Spanish at home
0.0%
−1.0 ptssince 2016
from 1.0% in 2016
US average: 13.6%
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Frequently asked

How many people live in Black River Falls, Wisconsin?

Black River Falls, Wisconsin has about 3,546 residents according to the 2024 American Community Survey.

What is the median household income in Black River Falls, Wisconsin?

The typical household in Black River Falls, Wisconsin earns about $66,632 a year. Half of households make more than that, and half make less.

Is Black River Falls, Wisconsin expensive?

In Black River Falls, Wisconsin, the median home is worth about $171,800, and the typical rent is about $543 a month.

How educated are people in Black River Falls, Wisconsin?

About 19.4% of adults age 25 and over in Black River Falls, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Black River Falls, Wisconsin?

About 9.9% of people in Black River Falls, Wisconsin live below the federal poverty line.

Has Black River Falls, Wisconsin grown since 1990?

Yes, Black River Falls, Wisconsin has grown since 1990. The population has added about 56 residents, a change of about 2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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