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CITY · 2020 ACS

Black River Falls

Wisconsin · 3,523 residents · 4.185 sq mi
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The short version

Black River Falls has notably lower household income than the US average, with a median household income of $39,155. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $108,200. Households here earn about 38% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 43.4
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
More affordable
home values down 8%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
3,523
−3%since 2000
from 3,618 in 2000
1990 – 2025
Population density
842 / sq mi
−3%since 2000
from 865 / sq mi in 2000
US average: 280
Median age
43.4
+4%since 2000
from 41.9 in 2000
US average: 38.8
Population, 1990 – 2024
3K3K4K4K4K1990201020202024Black River Falls
20244K
1990201020202024
Section 02

Income & economy

Median household income
$39,155
−22%inflation adjusted, since 2000
from $33,555 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,050
+30%since 2000
from $21,532 in 2000
US average: $35,364
Households earning $100K+
25.0%
+6.1 ptssince 2009
from 18.9% in 2009
US average: 43.9%
Poverty rate
15.0%
+7.3 ptssince 2000
from 7.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade15.7%
US avg: 10%
Information10.9%
US avg: 11.1%
Other services9%
US avg: 6.6%
Public administration4.3%
US avg: 4.7%
Wholesale trade3.9%
US avg: 6.7%
Agriculture, forestry, fishing3.5%
US avg: 1.7%
Finance & insurance2.4%
US avg: 5.5%
Manufacturing2.3%
US avg: 0.5%
Transportation & warehousing2%
US avg: 2.5%
Arts, entertainment, food2%
US avg: 2%
Education & health services1.5%
US avg: 0.8%
Construction1.2%
US avg: 1.2%
Professional, scientific, technical1%
US avg: 4.7%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$108,200
−8%inflation adjusted, since 2000
from $77,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$676
+19%inflation adjusted, since 2000
from $378 in 2000
US average: $1,124
Owner-occupied
59.1%
+0.3 ptssince 2000
from 58.9% in 2000
40.9% rent
Afford Score
2.8
+19%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Black River Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.9%(3,362)
Black0.2%(7)
Hispanic / Latino1.2%(42)
Asian0.1%(4)
Other0%
Diversity Score3.8%(139)
2020
White, non-Hispanic85.2%(3,000)
Black1.1%(37)
Hispanic / Latino3.1%(110)
Asian0.3%(11)
Other4.7%(165)
Diversity Score22.7%(799)
Diversity Score
23
+492%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.7%
+3.7 ptssince 2000
from 17.0% in 2000
US average: 32.9%
High school or higher
96.1%
+15.7 ptssince 2000
from 80.4% in 2000
US average: 88.5%
Graduate degree
11.1%
+6.8 ptssince 2000
from 4.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
16.8 min
+38%since 2000
from 12.2 min in 2000
US average: 26.9
Drive alone to work
85.5%
+11.4 ptssince 2009
from 74.1% in 2009
US average: 75.1%
No vehicle available
4.5%
−17.4 ptssince 2009
from 21.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.9%
−4.5 ptssince 2011
from 6.4% in 2011
US average: 5.4%
Labor force participation
59.7%
−2.7 ptssince 2011
from 62.4% in 2011
US average: 63.4%
Management & professional
25.2%
−40.8 ptssince 2009
from 66.0% in 2009
US average: 39.3%
Section 08

People & community

Male
40.0%
−10.5 ptssince 2009
from 50.5% in 2009
Female
60.0%
+10.5 ptssince 2009
from 49.5% in 2009
Foreign born
0.0%
−1.3 ptssince 2009
from 1.3% in 2009
US average: 13.5%
Uninsured
2.0%
−92.8 ptssince 2013
from 94.8% in 2013
US average: 8.8%
Drill deeper

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Frequently asked

How many people live in Black River Falls, Wisconsin?

Black River Falls, Wisconsin has about 3,523 residents according to the 2020 American Community Survey.

What is the median household income in Black River Falls, Wisconsin?

The typical household in Black River Falls, Wisconsin earns about $39,155 a year. Half of households make more than that, and half make less.

Is Black River Falls, Wisconsin expensive?

In Black River Falls, Wisconsin, the median home is worth about $108,200, and the typical rent is about $676 a month.

How educated are people in Black River Falls, Wisconsin?

About 20.7% of adults age 25 and over in Black River Falls, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Black River Falls, Wisconsin?

About 15.0% of people in Black River Falls, Wisconsin live below the federal poverty line.

Has Black River Falls, Wisconsin grown since 1990?

Yes, Black River Falls, Wisconsin has grown since 1990. The population has added about 33 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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