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CITY · 2020 ACS

New London

Ohio · 2,416 residents · 2.205 sq mi
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The short version

New London has notably lower household income than the US average, with a median household income of $40,708. Population has declined 10% since 2000. 7% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $83,600. The poverty rate of 22.9% is well above the national figure. Households here earn about 30% less than the Ohio median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 40.5
US median: 38.8
Less educated
7% hold a bachelor's degree
US average: 33%
More affordable
home values down 23%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
2,416
−10%since 2000
from 2,696 in 2000
1990 – 2025
Population density
1,096 / sq mi
−10%since 2000
from 1,223 / sq mi in 2000
US average: 280
Median age
40.5
+19%since 2000
from 34.1 in 2000
US average: 38.8
Population, 1990 – 2024
2K2K3K3K3K1990201020202024New London
20243K
1990201020202024
Section 02

Income & economy

Median household income
$40,708
−17%inflation adjusted, since 2000
from $32,813 in 2000
US average: $66,278
1990 – 2024
Per capita income
$19,759
+27%since 2000
from $15,509 in 2000
US average: $35,364
Households earning $100K+
21.1%
+7.4 ptssince 2009
from 13.8% in 2009
US average: 43.9%
Poverty rate
22.9%
+12.3 ptssince 2000
from 10.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade26.6%
US avg: 10%
Information13.4%
US avg: 11.1%
Wholesale trade10.5%
US avg: 6.7%
Finance & insurance4.8%
US avg: 5.5%
Professional, scientific, technical4.5%
US avg: 4.7%
Transportation & warehousing2.4%
US avg: 2.5%
Arts, entertainment, food2%
US avg: 2%
Other services0.8%
US avg: 6.6%
Public administration0.8%
US avg: 4.7%
Agriculture, forestry, fishing0.4%
US avg: 1.7%
Construction0.4%
US avg: 1.2%
Education & health services0.3%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$83,600
−23%inflation adjusted, since 2000
from $72,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$673
+17%inflation adjusted, since 2000
from $384 in 2000
US average: $1,124
Owner-occupied
60.8%
−6.3 ptssince 2000
from 67.1% in 2000
39.2% rent
Afford Score
2.1
−7%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in New London on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.4%(2,571)
Black2.5%(67)
Hispanic / Latino0.7%(19)
Asian0.2%(5)
Other0%
Diversity Score8.3%(224)
2020
White, non-Hispanic89.1%(2,152)
Black1.7%(42)
Hispanic / Latino2%(49)
Asian0.2%(4)
Other0.8%(19)
Diversity Score12.1%(292)
Diversity Score
12
+46%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
6.9%
−3.8 ptssince 2000
from 10.7% in 2000
US average: 32.9%
High school or higher
82.7%
+6.3 ptssince 2000
from 76.4% in 2000
US average: 88.5%
Graduate degree
2.4%
−2.2 ptssince 2000
from 4.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
26.6 min
+32%since 2000
from 20.2 min in 2000
US average: 26.9
Drive alone to work
75.0%
−3.5 ptssince 2009
from 78.4% in 2009
US average: 75.1%
No vehicle available
9.6%
+4.0 ptssince 2009
from 5.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
9.1%
−3.9 ptssince 2011
from 13.0% in 2011
US average: 5.4%
Labor force participation
59.3%
−5.7 ptssince 2011
from 65.0% in 2011
US average: 63.4%
Management & professional
19.4%
−39.6 ptssince 2009
from 59.0% in 2009
US average: 39.3%
Section 08

People & community

Male
51.3%
+2.6 ptssince 2009
from 48.7% in 2009
Female
48.7%
−2.6 ptssince 2009
from 51.3% in 2009
Foreign born
0.5%
−0.6 ptssince 2009
from 1.1% in 2009
US average: 13.5%
Uninsured
6.5%
−78.1 ptssince 2013
from 84.6% in 2013
US average: 8.8%
Drill deeper

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Compare New London to nearby cities

NEW LONDON VS
Ashland
Income$60,029+47%
Home value$157,900+89%
Population18,730+691%
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NEW LONDON VS
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Income$60,844+49%
Home value$163,300+95%
Population17,191+626%
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NEW LONDON VS
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Income$81,308+100%
Home value$225,600+170%
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NEW LONDON VS
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Income$58,351+43%
Home value$122,200+46%
Population9,231+290%
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Frequently asked

How many people live in New London, Ohio?

New London, Ohio has about 2,416 residents according to the 2020 American Community Survey.

What is the median household income in New London, Ohio?

The typical household in New London, Ohio earns about $40,708 a year. Half of households make more than that, and half make less.

Is New London, Ohio expensive?

In New London, Ohio, the median home is worth about $83,600, and the typical rent is about $673 a month.

How educated are people in New London, Ohio?

About 6.9% of adults age 25 and over in New London, Ohio hold a bachelor's degree or higher.

What is the poverty rate in New London, Ohio?

About 22.9% of people in New London, Ohio live below the federal poverty line.

Has New London, Ohio grown since 1990?

Yes, New London, Ohio has shrunk since 1990. The population has lost about 226 residents, a change of about -9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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