CensusEasy
CITY

White Cloud

Michigan · 1,548 residents (2025 est.) · 1.933 sq mi
Time machine
COMPARE TO
Compare
The short version

White Cloud has notably lower household income than the US average, with a median household income of $45,192. Population has declined 10% since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $165,900. Households here earn about 38% less than the Michigan median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.3
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Less affordable
home values up 47%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,280
−10%since 2000
from 1,420 in 2000
1990 – 2025
Population density
662 / sq mi
−10%since 2000
from 735 / sq mi in 2000
US average: 281
Median age
39.3
+17%since 2000
from 33.5 in 2000
US average: 38.9

PEP 2025 EST:1,548 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K1K1K1K2K1990201020202024White Cloud
20241K
1990201020202024
Section 02

Income & economy

Median household income
$45,192
+2%inflation adjusted, since 2000
from $24,313 in 2000
US average: $82,259
1990 – 2024
Per capita income
$25,105
+103%since 2000
from $12,369 in 2000
US average: $44,673
Households earning $100K+
30.5%
+21.3 ptssince 2009
from 9.1% in 2009
US average: 53.3%
Poverty rate
15.1%
−6.7 ptssince 2000
from 21.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.458
−7%since 2010
from 0.494 in 2010
US average: 0.476
Workforce by industry, 2024
Information21.6%
US avg: 10.8%
Retail trade17.7%
US avg: 9.9%
Other services5.2%
US avg: 6.7%
Finance & insurance4.5%
US avg: 5.9%
Education & health services3%
US avg: 0.9%
Public administration2.8%
US avg: 4.8%
Transportation & warehousing2.4%
US avg: 2.2%
Wholesale trade1.7%
US avg: 6.9%
Professional, scientific, technical1.5%
US avg: 5.1%
Arts, entertainment, food1.3%
US avg: 1.9%
Agriculture, forestry, fishing1.1%
US avg: 1.6%
Construction1.1%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$165,900
+47%inflation adjusted, since 2000
from $62,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$831
+10%inflation adjusted, since 2000
from $414 in 2000
US average: $1,442
Owner-occupied
65.6%
+7.9 ptssince 2000
from 57.7% in 2000
34.4% rent
Vacancy rate
10.2%
−3.8 ptssince 2009
from 14.0% in 2009
US average: 10.0%
Owner cost-burdened
29.1%
+4.2 ptssince 2009
from 24.9% in 2009
US average: 22.9%
Renter cost-burdened
69.6%
+16.3 ptssince 2009
from 53.3% in 2009
US average: 47.4%
Afford Score
3.7
+44%since 2000
from 2.6 in 2000
1990 – 2024
Gentrification Score
71
RELATED:See current rent listings in White Cloud on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic84.3%(1,197)
Black7.3%(103)
Hispanic / Latino4.6%(66)
Asian0.3%(4)
Other0%
Diversity Score28.6%(406)
2024
White, non-Hispanic83.2%(1,065)
Black4.1%(53)
Hispanic / Latino6.3%(81)
Asian0.2%(2)
Other6.2%(79)
Diversity Score37.3%(477)
Diversity Score
37
+30%since 2000
from 29 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.4%
+5.9 ptssince 2000
from 8.5% in 2000
US average: 35.6%
High school or higher
85.8%
+10.8 ptssince 2000
from 75.1% in 2000
US average: 89.6%
Graduate degree
3.2%
−0.4 ptssince 2000
from 3.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
32.6 min
+49%since 2000
from 21.8 min in 2000
US average: 26.5
Drive alone to work
68.2%
−13.7 ptssince 2009
from 81.9% in 2009
US average: 68.9%
Carpooled to work
13.4%
+3.4 ptssince 2009
from 10.1% in 2009
US average: 8.5%
Public transit
1.7%
+1.7 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
10.0%
+7.7 ptssince 2009
from 2.3% in 2009
US average: 15.0%
Walked to work
3.5%
−1.1 ptssince 2009
from 4.6% in 2009
US average: 2.4%
Biked to work
2.8%
+1.7 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
19.1%
+5.9 ptssince 2009
from 13.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.0%
−16.6 ptssince 2011
from 23.6% in 2011
US average: 5.2%
Labor force participation
48.2%
+11.1 ptssince 2011
from 37.1% in 2011
US average: 63.5%
Self-employed
16.9%
−6.9 ptssince 2009
from 23.8% in 2009
US average: 13.1%
Management & professional
30.3%
−36.3 ptssince 2009
from 66.6% in 2009
US average: 42.5%
Section 08

People & community

Male
51.8%
+3.2 ptssince 2009
from 48.6% in 2009
Female
48.2%
−3.2 ptssince 2009
from 51.4% in 2009
Foreign born
1.6%
−1.5 ptssince 2009
from 3.2% in 2009
US average: 14.1%
Veterans
9.1%
−42.5 ptssince 2009
from 51.5% in 2009
US average: 6.2%
With a disability
26.1%
−3.5 ptssince 2012
from 29.6% in 2012
US average: 13.3%
Uninsured
7.5%
−82.6 ptssince 2013
from 90.1% in 2013
US average: 8.4%
Broadband at home
71.2%
+5.3 ptssince 2017
from 65.9% in 2017
US average: 91.0%
English only at home
98.6%
+0.7 ptssince 2016
from 97.9% in 2016
US average: 77.7%
Spanish at home
1.2%
−0.4 ptssince 2016
from 1.6% in 2016
US average: 13.6%
Drill deeper

Places similar to White Cloud

Interlachen
Pop 1,502
Glencoe
Pop 1,445
Malone
Pop 1,865
Baldwin
Pop 1,394
Places similar to White Cloud
Head to head

Compare White Cloud to nearby cities

WHITE CLOUD VS
Big Rapids
Income$43,858−3%
Home value$156,400−6%
Population8,623+457%
SEE FULL COMPARISON →
WHITE CLOUD VS
Muskegon
Income$44,735−1%
Home value$142,300−14%
Population37,224+2305%
SEE FULL COMPARISON →
WHITE CLOUD VS
Muskegon Heights
Income$35,239−22%
Home value$68,000−59%
Population9,770+531%
SEE FULL COMPARISON →
WHITE CLOUD VS
Norton Shores
Income$76,579+69%
Home value$234,800+42%
Population25,088+1521%
SEE FULL COMPARISON →
Frequently asked

How many people live in White Cloud, Michigan?

White Cloud, Michigan has about 1,280 residents according to the 2024 American Community Survey.

What is the median household income in White Cloud, Michigan?

The typical household in White Cloud, Michigan earns about $45,192 a year. Half of households make more than that, and half make less.

Is White Cloud, Michigan expensive?

In White Cloud, Michigan, the median home is worth about $165,900, and the typical rent is about $831 a month.

How educated are people in White Cloud, Michigan?

About 14.4% of adults age 25 and over in White Cloud, Michigan hold a bachelor's degree or higher.

What is the poverty rate in White Cloud, Michigan?

About 15.1% of people in White Cloud, Michigan live below the federal poverty line.

Has White Cloud, Michigan grown since 1990?

Yes, White Cloud, Michigan has grown since 1990. The population has added about 133 residents, a change of about 12 percent over that period.

Keep going

Explore from here

Up the hierarchy
Michigan
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare White Cloud with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →