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CITY · 2020 ACS

White Cloud

Michigan · 1,479 residents · 1.933 sq mi
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The short version

White Cloud has notably lower household income than the US average, with a median household income of $37,656. Population has held roughly steady since 2000. 10% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $76,900. The poverty rate of 29.8% is well above the national figure. Households here earn about 36% less than the Michigan median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 37.9
US median: 38.8
Less educated
10% hold a bachelor's degree
US average: 33%
More affordable
home values down 17%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,479
+4%since 2000
from 1,420 in 2000
1990 – 2025
Population density
765 / sq mi
+4%since 2000
from 735 / sq mi in 2000
US average: 280
Median age
37.9
+13%since 2000
from 33.5 in 2000
US average: 38.8
Population, 1990 – 2024
1K1K1K1K2K1990201020202024White Cloud
20241K
1990201020202024
Section 02

Income & economy

Median household income
$37,656
+3%inflation adjusted, since 2000
from $24,313 in 2000
US average: $66,278
1990 – 2024
Per capita income
$16,872
+36%since 2000
from $12,369 in 2000
US average: $35,364
Households earning $100K+
9.4%
+0.3 ptssince 2009
from 9.1% in 2009
US average: 43.9%
Poverty rate
29.8%
+8.0 ptssince 2000
from 21.8% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade29.1%
US avg: 10%
Information12%
US avg: 11.1%
Finance & insurance8.4%
US avg: 5.5%
Professional, scientific, technical8.4%
US avg: 4.7%
Other services2.3%
US avg: 6.6%
Wholesale trade1.3%
US avg: 6.7%
Public administration1.3%
US avg: 4.7%
Arts, entertainment, food0.7%
US avg: 2%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Transportation & warehousing0%
US avg: 2.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$76,900
−17%inflation adjusted, since 2000
from $62,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$586
−6%inflation adjusted, since 2000
from $414 in 2000
US average: $1,124
Owner-occupied
57.5%
−0.2 ptssince 2000
from 57.7% in 2000
42.5% rent
Afford Score
2.0
−20%since 2000
from 2.6 in 2000
1990 – 2024
RELATED:See current rent listings in White Cloud on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic84.3%(1,197)
Black7.3%(103)
Hispanic / Latino4.6%(66)
Asian0.3%(4)
Other0%
Diversity Score28.6%(406)
2020
White, non-Hispanic74.2%(1,097)
Black10.3%(153)
Hispanic / Latino5.1%(76)
Asian1.1%(16)
Other3.4%(51)
Diversity Score45.4%(671)
Diversity Score
45
+59%since 2000
from 29 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
9.6%
+1.1 ptssince 2000
from 8.5% in 2000
US average: 32.9%
High school or higher
77.5%
+2.4 ptssince 2000
from 75.1% in 2000
US average: 88.5%
Graduate degree
2.3%
−1.3 ptssince 2000
from 3.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.8 min
+18%since 2000
from 21.8 min in 2000
US average: 26.9
Drive alone to work
62.6%
−19.3 ptssince 2009
from 81.9% in 2009
US average: 75.1%
No vehicle available
14.8%
+1.6 ptssince 2009
from 13.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.5%
−20.1 ptssince 2011
from 23.6% in 2011
US average: 5.4%
Labor force participation
33.9%
−3.2 ptssince 2011
from 37.1% in 2011
US average: 63.4%
Management & professional
25.4%
−41.2 ptssince 2009
from 66.6% in 2009
US average: 39.3%
Section 08

People & community

Male
58.7%
+10.1 ptssince 2009
from 48.6% in 2009
Female
41.3%
−10.1 ptssince 2009
from 51.4% in 2009
Foreign born
0.0%
−3.2 ptssince 2009
from 3.2% in 2009
US average: 13.5%
Uninsured
11.8%
−78.3 ptssince 2013
from 90.1% in 2013
US average: 8.8%
Drill deeper

Places similar to White Cloud

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Compare White Cloud to nearby cities

WHITE CLOUD VS
Big Rapids
Income$43,858+16%
Home value$156,400+103%
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WHITE CLOUD VS
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Home value$142,300+85%
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WHITE CLOUD VS
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Income$35,239−6%
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WHITE CLOUD VS
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Income$76,579+103%
Home value$234,800+205%
Population25,088+1521%
SEE FULL COMPARISON →
Frequently asked

How many people live in White Cloud, Michigan?

White Cloud, Michigan has about 1,479 residents according to the 2020 American Community Survey.

What is the median household income in White Cloud, Michigan?

The typical household in White Cloud, Michigan earns about $37,656 a year. Half of households make more than that, and half make less.

Is White Cloud, Michigan expensive?

In White Cloud, Michigan, the median home is worth about $76,900, and the typical rent is about $586 a month.

How educated are people in White Cloud, Michigan?

About 9.6% of adults age 25 and over in White Cloud, Michigan hold a bachelor's degree or higher.

What is the poverty rate in White Cloud, Michigan?

About 29.8% of people in White Cloud, Michigan live below the federal poverty line.

Has White Cloud, Michigan grown since 1990?

Yes, White Cloud, Michigan has grown since 1990. The population has added about 332 residents, a change of about 29 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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