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CITY

Rockwood

Michigan · 3,132 residents (2025 est.) · 2.522 sq mi
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The short version

Rockwood has roughly average household income, with a median household income of $88,080. Population has declined 8% since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has risen by half since 2000, reaching $188,600.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 42.1
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
More affordable
home values down 8%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,161
−8%since 2000
from 3,442 in 2000
1990 – 2025
Population density
1,253 / sq mi
−8%since 2000
from 1,365 / sq mi in 2000
US average: 281
Median age
42.1
+15%since 2000
from 36.5 in 2000
US average: 38.9

PEP 2025 EST:3,132 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K3K3K3K1990201020202024Rockwood
20243K
1990201020202024
Section 02

Income & economy

Median household income
$88,080
−14%inflation adjusted, since 2000
from $55,987 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,126
+58%since 2000
from $23,563 in 2000
US average: $44,673
Households earning $100K+
61.0%
+23.8 ptssince 2009
from 37.1% in 2009
US average: 53.3%
Poverty rate
11.4%
+7.3 ptssince 2000
from 4.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.317
−17%since 2010
from 0.381 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17.8%
US avg: 9.9%
Finance & insurance11.8%
US avg: 5.9%
Professional, scientific, technical11.8%
US avg: 5.1%
Information6.9%
US avg: 10.8%
Wholesale trade4.6%
US avg: 6.9%
Transportation & warehousing2.3%
US avg: 2.2%
Agriculture, forestry, fishing1.7%
US avg: 1.6%
Manufacturing1.7%
US avg: 0.4%
Other services1.6%
US avg: 6.7%
Public administration1%
US avg: 4.8%
Arts, entertainment, food0.6%
US avg: 1.9%
Construction0%
US avg: 1.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$188,600
−8%inflation adjusted, since 2000
from $112,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,037
−6%inflation adjusted, since 2000
from $605 in 2000
US average: $1,442
Owner-occupied
75.3%
+2.2 ptssince 2000
from 73.1% in 2000
24.7% rent
Vacancy rate
4.9%
−4.9 ptssince 2009
from 9.8% in 2009
US average: 10.0%
Owner cost-burdened
16.9%
−17.9 ptssince 2009
from 34.8% in 2009
US average: 22.9%
Renter cost-burdened
38.4%
+10.4 ptssince 2009
from 28.0% in 2009
US average: 47.4%
Afford Score
2.1
+6%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
46
RELATED:See current rent listings in Rockwood on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.9%(3,233)
Black0.6%(22)
Hispanic / Latino2.5%(87)
Asian0.6%(21)
Other0%
Diversity Score9.4%(323)
2024
White, non-Hispanic83.3%(2,633)
Black0.3%(11)
Hispanic / Latino9.3%(294)
Asian1.4%(44)
Other5.7%(179)
Diversity Score36.8%(1,162)
Diversity Score
37
+292%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.8%
+10.3 ptssince 2000
from 10.5% in 2000
US average: 35.6%
High school or higher
92.5%
+10.4 ptssince 2000
from 82.1% in 2000
US average: 89.6%
Graduate degree
5.0%
+1.5 ptssince 2000
from 3.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.6 min
+58%since 2000
from 18.1 min in 2000
US average: 26.5
Drive alone to work
79.5%
−5.3 ptssince 2009
from 84.8% in 2009
US average: 68.9%
Carpooled to work
8.8%
−3.8 ptssince 2009
from 12.6% in 2009
US average: 8.5%
Public transit
0.0%
−1.0 ptssince 2009
from 1.0% in 2009
US average: 3.2%
Worked from home
11.2%
+10.6 ptssince 2009
from 0.5% in 2009
US average: 15.0%
Walked to work
0.0%
−0.7 ptssince 2009
from 0.7% in 2009
US average: 2.4%
Biked to work
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
0.9%
−2.8 ptssince 2009
from 3.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.7%
−5.1 ptssince 2011
from 7.7% in 2011
US average: 5.2%
Labor force participation
60.7%
−1.0 ptssince 2011
from 61.7% in 2011
US average: 63.5%
Self-employed
12.8%
+0.8 ptssince 2009
from 12.0% in 2009
US average: 13.1%
Management & professional
31.9%
−27.3 ptssince 2009
from 59.2% in 2009
US average: 42.5%
Section 08

People & community

Male
46.7%
−6.7 ptssince 2009
from 53.3% in 2009
Female
53.3%
+6.7 ptssince 2009
from 46.7% in 2009
Foreign born
2.2%
−0.2 ptssince 2009
from 2.3% in 2009
US average: 14.1%
Veterans
6.3%
−47.2 ptssince 2009
from 53.5% in 2009
US average: 6.2%
With a disability
8.8%
−9.5 ptssince 2012
from 18.3% in 2012
US average: 13.3%
Uninsured
2.3%
−85.6 ptssince 2013
from 87.9% in 2013
US average: 8.4%
Broadband at home
95.8%
+21.4 ptssince 2017
from 74.4% in 2017
US average: 91.0%
English only at home
97.7%
+6.9 ptssince 2016
from 90.9% in 2016
US average: 77.7%
Spanish at home
0.0%
−1.8 ptssince 2016
from 1.8% in 2016
US average: 13.6%
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Frequently asked

How many people live in Rockwood, Michigan?

Rockwood, Michigan has about 3,161 residents according to the 2024 American Community Survey.

What is the median household income in Rockwood, Michigan?

The typical household in Rockwood, Michigan earns about $88,080 a year. Half of households make more than that, and half make less.

Is Rockwood, Michigan expensive?

In Rockwood, Michigan, the median home is worth about $188,600, and the typical rent is about $1,037 a month.

How educated are people in Rockwood, Michigan?

About 20.8% of adults age 25 and over in Rockwood, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Rockwood, Michigan?

About 11.4% of people in Rockwood, Michigan live below the federal poverty line.

Has Rockwood, Michigan grown since 1990?

Yes, Rockwood, Michigan has grown since 1990. The population has added about 20 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Rockwood, Michigan: demographics, income & housing data · CensusEasy