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CITY · 2020 ACS

Rockwood

Michigan · 3,240 residents · 2.522 sq mi
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The short version

Rockwood is wealthier than most US places, with a median household income of $82,969. Population has declined 6% since 2000. 15% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $147,400. Households here earn about 40% more than the Michigan median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 42.7
US median: 38.8
Less educated
15% hold a bachelor's degree
US average: 33%
More affordable
home values down 13%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
3,240
−6%since 2000
from 3,442 in 2000
1990 – 2025
Population density
1,285 / sq mi
−6%since 2000
from 1,365 / sq mi in 2000
US average: 280
Median age
42.7
+17%since 2000
from 36.5 in 2000
US average: 38.8
Population, 1990 – 2024
3K3K3K3K3K1990201020202024Rockwood
20243K
1990201020202024
Section 02

Income & economy

Median household income
$82,969
−1%inflation adjusted, since 2000
from $55,987 in 2000
US average: $66,278
1990 – 2024
Per capita income
$37,139
+58%since 2000
from $23,563 in 2000
US average: $35,364
Households earning $100K+
56.1%
+19.0 ptssince 2009
from 37.1% in 2009
US average: 43.9%
Poverty rate
11.0%
+7.0 ptssince 2000
from 4.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade22.4%
US avg: 10%
Finance & insurance8.9%
US avg: 5.5%
Professional, scientific, technical8.5%
US avg: 4.7%
Arts, entertainment, food6.6%
US avg: 2%
Information6.2%
US avg: 11.1%
Wholesale trade5.5%
US avg: 6.7%
Other services4.5%
US avg: 6.6%
Public administration2.5%
US avg: 4.7%
Transportation & warehousing1.7%
US avg: 2.5%
Education & health services0.4%
US avg: 0.8%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$147,400
−13%inflation adjusted, since 2000
from $112,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$851
−6%inflation adjusted, since 2000
from $605 in 2000
US average: $1,124
Owner-occupied
70.4%
−2.7 ptssince 2000
from 73.1% in 2000
29.6% rent
Afford Score
1.8
−12%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Rockwood on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.9%(3,233)
Black0.6%(22)
Hispanic / Latino2.5%(87)
Asian0.6%(21)
Other0%
Diversity Score9.4%(323)
2020
White, non-Hispanic89%(2,884)
Black1.5%(47)
Hispanic / Latino3.7%(120)
Asian0.7%(24)
Other3%(96)
Diversity Score21.3%(689)
Diversity Score
21
+127%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.4%
+5.0 ptssince 2000
from 10.5% in 2000
US average: 32.9%
High school or higher
94.3%
+12.2 ptssince 2000
from 82.1% in 2000
US average: 88.5%
Graduate degree
6.7%
+3.2 ptssince 2000
from 3.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.2 min
+39%since 2000
from 18.1 min in 2000
US average: 26.9
Drive alone to work
92.4%
+7.6 ptssince 2009
from 84.8% in 2009
US average: 75.1%
No vehicle available
5.5%
+1.8 ptssince 2009
from 3.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.0%
−5.7 ptssince 2011
from 7.7% in 2011
US average: 5.4%
Labor force participation
66.9%
+5.2 ptssince 2011
from 61.7% in 2011
US average: 63.4%
Management & professional
27.9%
−31.2 ptssince 2009
from 59.2% in 2009
US average: 39.3%
Section 08

People & community

Male
49.4%
−3.9 ptssince 2009
from 53.3% in 2009
Female
50.6%
+3.9 ptssince 2009
from 46.7% in 2009
Foreign born
3.7%
+1.3 ptssince 2009
from 2.3% in 2009
US average: 13.5%
Uninsured
0.7%
−87.2 ptssince 2013
from 87.9% in 2013
US average: 8.8%
Drill deeper

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Compare Rockwood to nearby cities

ROCKWOOD VS
Flat Rock
Income$81,585−2%
Home value$228,800+55%
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ROCKWOOD VS
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ROCKWOOD VS
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ROCKWOOD VS
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Home value$215,100+46%
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Frequently asked

How many people live in Rockwood, Michigan?

Rockwood, Michigan has about 3,240 residents according to the 2020 American Community Survey.

What is the median household income in Rockwood, Michigan?

The typical household in Rockwood, Michigan earns about $82,969 a year. Half of households make more than that, and half make less.

Is Rockwood, Michigan expensive?

In Rockwood, Michigan, the median home is worth about $147,400, and the typical rent is about $851 a month.

How educated are people in Rockwood, Michigan?

About 15.4% of adults age 25 and over in Rockwood, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Rockwood, Michigan?

About 11.0% of people in Rockwood, Michigan live below the federal poverty line.

Has Rockwood, Michigan grown since 1990?

Yes, Rockwood, Michigan has grown since 1990. The population has added about 99 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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