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CITY

Gaylord

Michigan · 4,444 residents (2025 est.) · 5.186 sq mi
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The short version

Gaylord has notably lower household income than the US average, with a median household income of $44,701. Population has grown 18% since 2000. Median home value has more than doubled since 2000, reaching $192,800. Households here earn about 39% less than the Michigan median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.0
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,357
+18%since 2000
from 3,681 in 2000
1990 – 2025
Population density
840 / sq mi
+18%since 2000
from 710 / sq mi in 2000
US average: 281
Median age
40.0
+6%since 2000
from 37.6 in 2000
US average: 38.9

PEP 2025 EST:4,444 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K4K4K4K1990201020202024Gaylord
20244K
1990201020202024
Section 02

Income & economy

Median household income
$44,701
−15%inflation adjusted, since 2000
from $28,770 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,636
+77%since 2000
from $17,313 in 2000
US average: $44,673
Households earning $100K+
24.7%
+8.0 ptssince 2009
from 16.6% in 2009
US average: 53.3%
Poverty rate
8.0%
−1.7 ptssince 2000
from 9.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.422
−5%since 2010
from 0.443 in 2010
US average: 0.476
Workforce by industry, 2024
Information19.2%
US avg: 10.8%
Retail trade10.1%
US avg: 9.9%
Wholesale trade7.1%
US avg: 6.9%
Transportation & warehousing6.1%
US avg: 2.2%
Other services5.5%
US avg: 6.7%
Finance & insurance3.8%
US avg: 5.9%
Professional, scientific, technical3.8%
US avg: 5.1%
Agriculture, forestry, fishing2.9%
US avg: 1.6%
Construction2.9%
US avg: 1.2%
Public administration2.3%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$192,800
+20%inflation adjusted, since 2000
from $88,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$977
+15%inflation adjusted, since 2000
from $465 in 2000
US average: $1,442
Owner-occupied
30.9%
−21.6 ptssince 2000
from 52.5% in 2000
69.1% rent
Vacancy rate
4.0%
−12.6 ptssince 2009
from 16.6% in 2009
US average: 10.0%
Owner cost-burdened
11.0%
−23.3 ptssince 2009
from 34.2% in 2009
US average: 22.9%
Renter cost-burdened
52.9%
+7.8 ptssince 2009
from 45.1% in 2009
US average: 47.4%
Afford Score
4.3
+41%since 2000
from 3.1 in 2000
1990 – 2024
Gentrification Score
73
RELATED:See current rent listings in Gaylord on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.3%(3,507)
Black0.3%(11)
Hispanic / Latino1.7%(63)
Asian0.3%(11)
Other0%
Diversity Score5.8%(214)
2024
White, non-Hispanic93.8%(4,087)
Black0.8%(36)
Hispanic / Latino0.8%(33)
Asian1.2%(52)
Other3.4%(149)
Diversity Score14.8%(646)
Diversity Score
15
+156%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.7%
+7.0 ptssince 2000
from 17.7% in 2000
US average: 35.6%
High school or higher
91.2%
+10.1 ptssince 2000
from 81.1% in 2000
US average: 89.6%
Graduate degree
6.8%
+0.7 ptssince 2000
from 6.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.1 min
+80%since 2000
from 10.1 min in 2000
US average: 26.5
Drive alone to work
67.9%
−15.8 ptssince 2009
from 83.7% in 2009
US average: 68.9%
Carpooled to work
11.3%
+3.1 ptssince 2009
from 8.2% in 2009
US average: 8.5%
Public transit
1.8%
+1.8 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
13.0%
+11.1 ptssince 2009
from 1.8% in 2009
US average: 15.0%
Walked to work
2.2%
−2.6 ptssince 2009
from 4.8% in 2009
US average: 2.4%
Biked to work
0.0%
−1.4 ptssince 2009
from 1.4% in 2009
US average: 0.4%
No vehicle available
10.2%
−5.8 ptssince 2009
from 16.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.1%
−9.7 ptssince 2011
from 12.8% in 2011
US average: 5.2%
Labor force participation
66.8%
+14.6 ptssince 2011
from 52.2% in 2011
US average: 63.5%
Self-employed
8.7%
+4.1 ptssince 2009
from 4.6% in 2009
US average: 13.1%
Management & professional
26.7%
−43.2 ptssince 2009
from 69.9% in 2009
US average: 42.5%
Section 08

People & community

Male
45.5%
−3.5 ptssince 2009
from 49.0% in 2009
Female
54.5%
+3.5 ptssince 2009
from 51.0% in 2009
Foreign born
2.3%
+1.2 ptssince 2009
from 1.1% in 2009
US average: 14.1%
Veterans
11.8%
−38.4 ptssince 2009
from 50.2% in 2009
US average: 6.2%
With a disability
19.1%
−1.2 ptssince 2012
from 20.3% in 2012
US average: 13.3%
Uninsured
7.2%
−79.1 ptssince 2013
from 86.3% in 2013
US average: 8.4%
Broadband at home
90.0%
+23.6 ptssince 2017
from 66.4% in 2017
US average: 91.0%
English only at home
97.9%
+1.3 ptssince 2016
from 96.6% in 2016
US average: 77.7%
Spanish at home
0.2%
+0.2 ptssince 2016
from 0.0% in 2016
US average: 13.6%
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Frequently asked

How many people live in Gaylord, Michigan?

Gaylord, Michigan has about 4,357 residents according to the 2024 American Community Survey.

What is the median household income in Gaylord, Michigan?

The typical household in Gaylord, Michigan earns about $44,701 a year. Half of households make more than that, and half make less.

Is Gaylord, Michigan expensive?

In Gaylord, Michigan, the median home is worth about $192,800, and the typical rent is about $977 a month.

How educated are people in Gaylord, Michigan?

About 24.7% of adults age 25 and over in Gaylord, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Gaylord, Michigan?

About 8.0% of people in Gaylord, Michigan live below the federal poverty line.

Has Gaylord, Michigan grown since 1990?

Yes, Gaylord, Michigan has grown since 1990. The population has added about 1,101 residents, a change of about 34 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →