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CITY

Willow Lake

Illinois · 764 residents · 2.732 sq mi
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The short version

Willow Lake is wealthier than most US places, with a median household income of $100,568. Population has declined 9% since 2023. 23% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value is $162,200. With a median age of 57.0, the population is older than the US median of 38.9. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 57.0
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
764
−9%since 2023
from 838 in 2023
2020 – 2024
Population density
280 / sq mi
−9%since 2023
from 307 / sq mi in 2023
US average: 281
Median age
57.0
+1%since 2023
from 56.6 in 2023
US average: 38.9
Population, 2020 – 2024
7388168959741K20202024Willow Lake
2024764
20202024
Section 02

Income & economy

Median household income
$100,568
+4%inflation adjusted, since 2023
from $93,750 in 2023
US average: $82,259
2020 – 2024
Per capita income
$54,586
+8%since 2023
from $50,571 in 2023
US average: $44,673
Households earning $100K+
73.9%
−3.9 ptssince 2023
from 77.8% in 2023
US average: 53.3%
Poverty rate
6.4%
−0.3 ptssince 2023
from 6.7% in 2023
US average: 12.5%
Income inequality (Gini)
0.271
−7%since 2023
from 0.291 in 2023
US average: 0.476
Workforce by industry, 2024
Retail trade25.1%
US avg: 9.9%
Other services13.1%
US avg: 6.7%
Wholesale trade11.7%
US avg: 6.9%
Information9.6%
US avg: 10.8%
Public administration7.7%
US avg: 4.8%
Finance & insurance3.1%
US avg: 5.9%
Professional, scientific, technical3.1%
US avg: 5.1%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$162,200
+2%inflation adjusted, since 2023
from $154,100 in 2023
US average: $376,019
2020 – 2024
Owner-occupied
94.9%
+0.2 ptssince 2023
from 94.7% in 2023
5.1% rent
Vacancy rate
0.0%
−3.3 ptssince 2023
from 3.3% in 2023
US average: 10.0%
Owner cost-burdened
10.7%
+1.7 ptssince 2023
from 8.9% in 2023
US average: 22.9%
Renter cost-burdened
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 47.4%
Afford Score
1.6
−2%since 2023
from 1.6 in 2023
2020 – 2024
RELATED:See current rent listings in Willow Lake on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic84.2%(706)
Black13%(109)
Hispanic / Latino0.8%(7)
Asian1.9%(16)
Other0%(0)
Diversity Score34.1%(286)
2024
White, non-Hispanic92.4%(706)
Black4.6%(35)
Hispanic / Latino1%(8)
Asian2%(15)
Other0%(0)
Diversity Score17.9%(137)
Diversity Score
18
−47%since 2023
from 34 in 2023
2020 – 2024
Section 05

Education

Bachelor's degree or higher
22.7%
−1.5 ptssince 2023
from 24.2% in 2023
US average: 35.6%
High school or higher
92.5%
+0.6 ptssince 2023
from 91.9% in 2023
US average: 89.6%
Graduate degree
4.7%
−0.6 ptssince 2023
from 5.2% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.5 min
+4%since 2023
from 19.8 min in 2023
US average: 26.5
Drive alone to work
89.7%
+0.2 ptssince 2023
from 89.5% in 2023
US average: 68.9%
Carpooled to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
10.3%
−0.2 ptssince 2023
from 10.5% in 2023
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
2.7%
Unchangedsince 2023
from 2.6% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 5.2%
Labor force participation
62.3%
+0.2 ptssince 2023
from 62.0% in 2023
US average: 63.5%
Self-employed
18.3%
−7.8 ptssince 2023
from 26.1% in 2023
US average: 13.1%
Management & professional
47.4%
−1.7 ptssince 2023
from 49.1% in 2023
US average: 42.5%
Section 08

People & community

Male
49.3%
+8.1 ptssince 2023
from 41.3% in 2023
Female
50.7%
−8.1 ptssince 2023
from 58.7% in 2023
Foreign born
2.0%
+0.1 ptssince 2023
from 1.9% in 2023
US average: 14.1%
Veterans
12.7%
−2.0 ptssince 2023
from 14.7% in 2023
US average: 6.2%
With a disability
14.0%
+7.4 ptssince 2023
from 6.6% in 2023
US average: 13.3%
Uninsured
2.2%
+0.1 ptssince 2023
from 2.1% in 2023
US average: 8.4%
Broadband at home
97.3%
+1.3 ptssince 2023
from 96.0% in 2023
US average: 91.0%
English only at home
97.9%
−0.1 ptssince 2023
from 98.0% in 2023
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 13.6%
Drill deeper

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Head to head

Compare Willow Lake to nearby cities

WILLOW LAKE VS
Freeport
Income$51,723−49%
Home value$92,100−43%
Population23,202+2937%
SEE FULL COMPARISON →
WILLOW LAKE VS
Monroe
Income$69,334−31%
Home value$195,300+20%
Population10,581+1285%
SEE FULL COMPARISON →
WILLOW LAKE VS
Rockford
Income$54,752−46%
Home value$129,000−20%
Population147,384+19191%
SEE FULL COMPARISON →
WILLOW LAKE VS
Machesney Park
Income$75,489−25%
Home value$173,700+7%
Population22,805+2885%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willow Lake, Illinois?

Willow Lake, Illinois has about 764 residents according to the 2024 American Community Survey.

What is the median household income in Willow Lake, Illinois?

The typical household in Willow Lake, Illinois earns about $100,568 a year. Half of households make more than that, and half make less.

Is Willow Lake, Illinois expensive?

In Willow Lake, Illinois, the median home is worth about $162,200.

How educated are people in Willow Lake, Illinois?

About 22.7% of adults age 25 and over in Willow Lake, Illinois hold a bachelor's degree or higher.

What is the poverty rate in Willow Lake, Illinois?

About 6.4% of people in Willow Lake, Illinois live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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