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CITY · 2010 ACS

Rock Valley

Iowa · 3,354 residents · 4.461 sq mi
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The short version

Rock Valley has lower-than-average household income, with a median household income of $42,454. Population has grown 24% since 2000. Median home value is $100,100.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 35.8
US median: 37.2
Less educated
20% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
3,354
+24%since 2000
from 2,702 in 2000
1990 – 2025
Population density
752 / sq mi
+24%since 2000
from 606 / sq mi in 2000
US average: 261
Median age
35.8
−6%since 2000
from 38.2 in 2000
US average: 37.2
Population, 1990 – 2024
2K3K3K4K4K1990201020202024Rock Valley
20244K
1990201020202024
Section 02

Income & economy

Median household income
$42,454
−9%inflation adjusted, since 2000
from $36,967 in 2000
US average: $52,703
1990 – 2024
Per capita income
$19,803
+1%since 2000
from $19,660 in 2000
US average: $27,286
Households earning $100K+
14.7%
+1.4 ptssince 2009
from 13.3% in 2009
US average: 33.3%
Poverty rate
9.6%
+5.5 ptssince 2000
from 4.1% in 2000
US average: 13.8%
Income inequality (Gini)
0.349
US average: 0.461
Workforce by industry, 2010
Retail trade22.6%
US avg: 10.9%
Information14.3%
US avg: 11.5%
Other services9.8%
US avg: 7%
Public administration9.8%
US avg: 4.9%
Wholesale trade6.2%
US avg: 7.2%
Agriculture, forestry, fishing4.1%
US avg: 1.9%
Construction4.1%
US avg: 1.4%
Transportation & warehousing3.1%
US avg: 3.1%
Finance & insurance1.2%
US avg: 5.1%
Professional, scientific, technical1.2%
US avg: 4.2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 2.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$100,100
+2%inflation adjusted, since 2000
from $77,300 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$540
+18%inflation adjusted, since 2000
from $361 in 2000
US average: $853
Owner-occupied
46.1%
−34.0 ptssince 2000
from 80.2% in 2000
20.6% rent
Vacancy rate
2.7%
−2.1 ptssince 2009
from 4.7% in 2009
US average: 12.1%
Owner cost-burdened
14.4%
−2.3 ptssince 2009
from 16.7% in 2009
US average: 30.9%
Renter cost-burdened
39.6%
+17.1 ptssince 2009
from 22.5% in 2009
US average: 46.8%
Afford Score
2.4
+13%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Rock Valley on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98%(2,649)
Black0.1%(3)
Hispanic / Latino1%(28)
Asian0.3%(9)
Other0%
Diversity Score3.7%(99)
2010
White, non-Hispanic86.5%(2,902)
Black0.3%(9)
Hispanic / Latino12.2%(409)
Asian0.4%(13)
Other0.9%(30)
Diversity Score30%(1,008)
Diversity Score
30
+717%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.8%
+2.0 ptssince 2000
from 17.8% in 2000
US average: 27.9%
High school or higher
80.3%
+6.7 ptssince 2000
from 73.5% in 2000
US average: 84.9%
Graduate degree
5.4%
−1.0 ptssince 2000
from 6.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
9.9 min
−20%since 2000
from 12.4 min in 2000
US average: 25.2
Drive alone to work
74.2%
+1.5 ptssince 2009
from 72.7% in 2009
US average: 76.2%
Carpooled to work
14.0%
+3.2 ptssince 2009
from 10.8% in 2009
US average: 10.4%
Public transit
2.0%
−0.5 ptssince 2009
from 2.5% in 2009
US average: 4.7%
Worked from home
5.0%
−0.1 ptssince 2009
from 5.0% in 2009
US average: 4.1%
Walked to work
3.7%
−3.8 ptssince 2009
from 7.4% in 2009
US average: 2.8%
Biked to work
0.4%
−0.4 ptssince 2009
from 0.8% in 2009
US average: 0.5%
No vehicle available
3.8%
−2.2 ptssince 2009
from 6.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.7%
+1.5 ptssince 2009
from 9.3% in 2009
US average: 12.9%
Management & professional
22.8%
−39.7 ptssince 2009
from 62.5% in 2009
US average: 35.2%
Section 08

People & community

Male
48.5%
+1.2 ptssince 2009
from 47.3% in 2009
Female
51.5%
−1.2 ptssince 2009
from 52.7% in 2009
Foreign born
6.3%
+2.1 ptssince 2009
from 4.2% in 2009
US average: 12.8%
Veterans
6.3%
−37.4 ptssince 2009
from 43.7% in 2009
US average: 9.9%
Drill deeper

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Compare Rock Valley to nearby cities

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ROCK VALLEY VS
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Home value$312,200+212%
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ROCK VALLEY VS
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ROCK VALLEY VS
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Frequently asked

How many people live in Rock Valley, Iowa?

Rock Valley, Iowa has about 3,354 residents according to the 2010 American Community Survey.

What is the median household income in Rock Valley, Iowa?

The typical household in Rock Valley, Iowa earns about $42,454 a year. Half of households make more than that, and half make less.

Is Rock Valley, Iowa expensive?

In Rock Valley, Iowa, the median home is worth about $100,100, and the typical rent is about $540 a month.

How educated are people in Rock Valley, Iowa?

About 19.8% of adults age 25 and over in Rock Valley, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Rock Valley, Iowa?

About 9.6% of people in Rock Valley, Iowa live below the federal poverty line.

Has Rock Valley, Iowa grown since 1990?

Yes, Rock Valley, Iowa has grown since 1990. The population has added about 862 residents, a change of about 35 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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