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CITY · 2020 ACS

Rock Valley

Iowa · 4,059 residents · 4.461 sq mi
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The short version

Rock Valley has roughly average household income, with a median household income of $62,121. The city has grown rapidly, with population up 50% since 2000. 15% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $178,700. At a median age of 34.3, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 34.3
US median: 38.8
Less educated
15% hold a bachelor's degree
US average: 33%
Less affordable
home values up 54%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
4,059
+50%since 2000
from 2,702 in 2000
1990 – 2025
Population density
910 / sq mi
+50%since 2000
from 606 / sq mi in 2000
US average: 280
Median age
34.3
−10%since 2000
from 38.2 in 2000
US average: 38.8
Population, 1990 – 2024
2K3K3K4K4K1990201020202024Rock Valley
20244K
1990201020202024
Section 02

Income & economy

Median household income
$62,121
+12%inflation adjusted, since 2000
from $36,967 in 2000
US average: $66,278
1990 – 2024
Per capita income
$29,288
+49%since 2000
from $19,660 in 2000
US average: $35,364
Households earning $100K+
38.8%
+25.5 ptssince 2009
from 13.3% in 2009
US average: 43.9%
Poverty rate
6.6%
+2.6 ptssince 2000
from 4.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade20.9%
US avg: 10%
Wholesale trade11.3%
US avg: 6.7%
Information7.8%
US avg: 11.1%
Finance & insurance5.3%
US avg: 5.5%
Professional, scientific, technical4.8%
US avg: 4.7%
Other services4.4%
US avg: 6.6%
Public administration3.4%
US avg: 4.7%
Transportation & warehousing2.1%
US avg: 2.5%
Agriculture, forestry, fishing1.2%
US avg: 1.7%
Construction0.7%
US avg: 1.2%
Arts, entertainment, food0.6%
US avg: 2%
Manufacturing0.5%
US avg: 0.5%
Education & health services0.5%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$178,700
+54%inflation adjusted, since 2000
from $77,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$687
+27%inflation adjusted, since 2000
from $361 in 2000
US average: $1,124
Owner-occupied
78.2%
−1.9 ptssince 2000
from 80.2% in 2000
21.8% rent
Afford Score
2.9
+38%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Rock Valley on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98%(2,649)
Black0.1%(3)
Hispanic / Latino1%(28)
Asian0.3%(9)
Other0%
Diversity Score3.7%(99)
2020
White, non-Hispanic76.9%(3,122)
Black0.4%(16)
Hispanic / Latino21.4%(870)
Asian0.2%(8)
Other0.8%(31)
Diversity Score44.8%(1,819)
Diversity Score
45
+1119%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.9%
−2.9 ptssince 2000
from 17.8% in 2000
US average: 32.9%
High school or higher
86.6%
+13.1 ptssince 2000
from 73.5% in 2000
US average: 88.5%
Graduate degree
3.3%
−3.1 ptssince 2000
from 6.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
12.1 min
−2%since 2000
from 12.4 min in 2000
US average: 26.9
Drive alone to work
78.6%
+5.9 ptssince 2009
from 72.7% in 2009
US average: 75.1%
No vehicle available
4.0%
−2.0 ptssince 2009
from 6.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.5%
+1.9 ptssince 2011
from 1.5% in 2011
US average: 5.4%
Labor force participation
75.4%
+6.5 ptssince 2011
from 68.9% in 2011
US average: 63.4%
Management & professional
27.3%
−35.2 ptssince 2009
from 62.5% in 2009
US average: 39.3%
Section 08

People & community

Male
50.5%
+3.2 ptssince 2009
from 47.3% in 2009
Female
49.5%
−3.2 ptssince 2009
from 52.7% in 2009
Foreign born
2.3%
−2.0 ptssince 2009
from 4.2% in 2009
US average: 13.5%
Uninsured
6.0%
−86.5 ptssince 2013
from 92.5% in 2013
US average: 8.8%
Drill deeper

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Compare Rock Valley to nearby cities

ROCK VALLEY VS
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Income$92,983+50%
Home value$290,800+63%
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ROCK VALLEY VS
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Income$108,724+75%
Home value$312,200+75%
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ROCK VALLEY VS
Le Mars
Income$74,701+20%
Home value$219,200+23%
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ROCK VALLEY VS
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Income$110,806+78%
Home value$336,600+88%
Population11,306+170%
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Frequently asked

How many people live in Rock Valley, Iowa?

Rock Valley, Iowa has about 4,059 residents according to the 2020 American Community Survey.

What is the median household income in Rock Valley, Iowa?

The typical household in Rock Valley, Iowa earns about $62,121 a year. Half of households make more than that, and half make less.

Is Rock Valley, Iowa expensive?

In Rock Valley, Iowa, the median home is worth about $178,700, and the typical rent is about $687 a month.

How educated are people in Rock Valley, Iowa?

About 14.9% of adults age 25 and over in Rock Valley, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Rock Valley, Iowa?

About 6.6% of people in Rock Valley, Iowa live below the federal poverty line.

Has Rock Valley, Iowa grown since 1990?

Yes, Rock Valley, Iowa has grown since 1990. The population has added about 1,567 residents, a change of about 63 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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