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CITY

Rock Valley

Iowa · 4,188 residents (2025 est.) · 4.461 sq mi
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The short version

Rock Valley has roughly average household income, with a median household income of $76,250. The city has grown rapidly, with population up 50% since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $231,200.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 35.1
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Less affordable
home values up 64%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,059
+50%since 2000
from 2,702 in 2000
1990 – 2025
Population density
910 / sq mi
+50%since 2000
from 606 / sq mi in 2000
US average: 281
Median age
35.1
−8%since 2000
from 38.2 in 2000
US average: 38.9

PEP 2025 EST:4,188 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K3K3K4K4K1990201020202024Rock Valley
20244K
1990201020202024
Section 02

Income & economy

Median household income
$76,250
+13%inflation adjusted, since 2000
from $36,967 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,083
+58%since 2000
from $19,660 in 2000
US average: $44,673
Households earning $100K+
50.0%
+36.7 ptssince 2009
from 13.3% in 2009
US average: 53.3%
Poverty rate
9.3%
+5.2 ptssince 2000
from 4.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.427
+22%since 2010
from 0.349 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade33.1%
US avg: 9.9%
Information10.7%
US avg: 10.8%
Wholesale trade8.4%
US avg: 6.9%
Transportation & warehousing5%
US avg: 2.2%
Agriculture, forestry, fishing4%
US avg: 1.6%
Construction4%
US avg: 1.2%
Other services1.9%
US avg: 6.7%
Public administration1.9%
US avg: 4.8%
Finance & insurance1.7%
US avg: 5.9%
Professional, scientific, technical1.7%
US avg: 5.1%
Arts, entertainment, food0.9%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$231,200
+64%inflation adjusted, since 2000
from $77,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,142
+74%inflation adjusted, since 2000
from $361 in 2000
US average: $1,442
Owner-occupied
51.1%
−29.1 ptssince 2000
from 80.2% in 2000
48.9% rent
Vacancy rate
1.0%
−3.8 ptssince 2009
from 4.7% in 2009
US average: 10.0%
Owner cost-burdened
12.5%
−4.1 ptssince 2009
from 16.7% in 2009
US average: 22.9%
Renter cost-burdened
29.2%
+6.7 ptssince 2009
from 22.5% in 2009
US average: 47.4%
Afford Score
3.0
+45%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
59
RELATED:See current rent listings in Rock Valley on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98%(2,649)
Black0.1%(3)
Hispanic / Latino1%(28)
Asian0.3%(9)
Other0%
Diversity Score3.7%(99)
2024
White, non-Hispanic60.9%(2,473)
Black0%(0)
Hispanic / Latino38.1%(1,546)
Asian0.5%(22)
Other0.4%(18)
Diversity Score60.5%(2,454)
Diversity Score
60
+1545%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.6%
−1.2 ptssince 2000
from 17.8% in 2000
US average: 35.6%
High school or higher
82.4%
+8.8 ptssince 2000
from 73.5% in 2000
US average: 89.6%
Graduate degree
2.8%
−3.6 ptssince 2000
from 6.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
13.4 min
+8%since 2000
from 12.4 min in 2000
US average: 26.5
Drive alone to work
79.2%
+6.5 ptssince 2009
from 72.7% in 2009
US average: 68.9%
Carpooled to work
7.2%
−3.6 ptssince 2009
from 10.8% in 2009
US average: 8.5%
Public transit
0.9%
−1.6 ptssince 2009
from 2.5% in 2009
US average: 3.2%
Worked from home
6.3%
+1.3 ptssince 2009
from 5.0% in 2009
US average: 15.0%
Walked to work
1.7%
−5.7 ptssince 2009
from 7.4% in 2009
US average: 2.4%
Biked to work
3.4%
+2.5 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
9.6%
+3.7 ptssince 2009
from 6.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.4%
−1.1 ptssince 2011
from 1.5% in 2011
US average: 5.2%
Labor force participation
70.7%
+1.8 ptssince 2011
from 68.9% in 2011
US average: 63.5%
Self-employed
12.2%
+2.9 ptssince 2009
from 9.3% in 2009
US average: 13.1%
Management & professional
32.1%
−30.4 ptssince 2009
from 62.5% in 2009
US average: 42.5%
Section 08

People & community

Male
49.9%
+2.6 ptssince 2009
from 47.3% in 2009
Female
50.1%
−2.6 ptssince 2009
from 52.7% in 2009
Foreign born
18.6%
+14.4 ptssince 2009
from 4.2% in 2009
US average: 14.1%
Veterans
2.5%
−41.2 ptssince 2009
from 43.7% in 2009
US average: 6.2%
With a disability
12.4%
+5.7 ptssince 2012
from 6.7% in 2012
US average: 13.3%
Uninsured
18.1%
−74.4 ptssince 2013
from 92.5% in 2013
US average: 8.4%
Broadband at home
90.6%
+12.5 ptssince 2017
from 78.1% in 2017
US average: 91.0%
English only at home
62.0%
−31.8 ptssince 2016
from 93.9% in 2016
US average: 77.7%
Spanish at home
36.7%
+30.8 ptssince 2016
from 5.9% in 2016
US average: 13.6%
Drill deeper

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Compare Rock Valley to nearby cities

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ROCK VALLEY VS
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Home value$312,200+35%
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ROCK VALLEY VS
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ROCK VALLEY VS
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Home value$336,600+46%
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Frequently asked

How many people live in Rock Valley, Iowa?

Rock Valley, Iowa has about 4,059 residents according to the 2024 American Community Survey.

What is the median household income in Rock Valley, Iowa?

The typical household in Rock Valley, Iowa earns about $76,250 a year. Half of households make more than that, and half make less.

Is Rock Valley, Iowa expensive?

In Rock Valley, Iowa, the median home is worth about $231,200, and the typical rent is about $1,142 a month.

How educated are people in Rock Valley, Iowa?

About 16.6% of adults age 25 and over in Rock Valley, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Rock Valley, Iowa?

About 9.3% of people in Rock Valley, Iowa live below the federal poverty line.

Has Rock Valley, Iowa grown since 1990?

Yes, Rock Valley, Iowa has grown since 1990. The population has added about 1,567 residents, a change of about 63 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Rock Valley, Iowa: demographics, income & housing data · CensusEasy